Starting and running a business is a difficult endeavor, and there are few better places to learn than from books written by those who came before. Individuals in this audience are interested in books that give advice on starting and running a business. They may be seen researching books such as Good to Great, The Power of Habit and The Lean Startup.
The human experience is defined by the adventures we embark upon and the action we experience. It is not a surprise that these topics are of great interest to this diverse audience. They may have read books like Treasure Island, The DaVinci Code, Mockingjay, The Call of the Wind, and Moby-Dick. People in this audience may have read other novels by authors such as Cliver Cussler, J. R. R. Tolkien, and Michael Crichton.
It is often the case that an individual cannot be the authority on themselves; this audience is interested in works that speak to the contrary. They may have read literary works like The Diary of a Young Girl, The Autobiography of Malcolm X, Long Walk to Freedom, and The Autobiography of Benjamin Franklin. This audience may also enjoy reading biographies.
An individual with only one mirror can never truly see themselves. Similarly, it takes many perspectives to understand an individual's life, and this audience is interested in exploring these perspectives They may have read books like Persepolis, Eisenhower in War and Peace, Edison: A Biography, My Bondage and My Freedom, and Ulysses S. Grant: Memoirs and Selected Letters. People in this audience may also be interested in autobiographies and TV channels like the Biography Channel or History Channel.
A voracious hunger for books as a child is the sign of a keen intellect, and this audience seeks to whet that appetite. People in this audience may enjoy reading books like Where the Wild Things Are, The Very Hungry Caterpillar, Goodnight Moon, Charlotte's Web, and Green Eggs and Ham. They may have had past exposure to Scholastic.
Not all books are for reading; some are merely for decoration. Individuals in this audience love books that show, but don't tell, such as Twenty-six Gasoline Stations, Every Building on the Sunset Strip, and Other Books and So. They may also enjoy works by Yoko Ono, William Wegman, and Suze Rotolo.
Comic books aren't just for children and teenagers anymore; many adults enjoy them too! People in this audience love reading works that combine images and text to tell their stories and may enjoy reading comics like Superman, Batman, Spider-man, Paper Girls and Star Wars Comics. They may also be researching Dark Horse Comics, DC comics, Marvel comics and Image Comics.
Cooking is both an art and a science, and this audience concedes that the best way to learn the science is by reading. They have been observed consuming content related to popular cookbooks like The Joy of Cooking, How to Cook Everything, The Food Lab, Dorie's Cookies, Mastering the Art of French Cooking, and Small Victories: Recipes, Advice.
Drama is defined as "an exciting, emotional, or unexpected series of events or set of circumstances," and individuals in this audience exemplify the craving all humans have for excitement and upset. They enjoy reading books like Hamlet, Death of a Salesman, Macbeth, A Doll's House, and My Sister's Keeper. They also enjoy literary authors like William Shakespeare, Arthur Miller, Harper Lee, and F. Scott Fitzgerald.
Education is the best investment, and the individuals in this audience love investing in themselves and others. They read books about topics like childhood education, middle school education, teacher training, and secondary education. They may also enjoy reading books about math, science, history and social studies.
Swords, shields, and magic are what it's all about for this audience! They love works like The Lord of the Rings, Harry Potter, Game of Thrones, and Alice's Adventures in Wonderland. They may enjoy reading books by authors such as J. R. R. Tolkien, C. S. Lewis, George MacDonald, and J. K. Rowling.
There are few things more comforting than a well-managed bank account, and this audience takes a keen interest in reading about how it's done. They may have read or are interested in reading The Millionaire Next Door, The Intelligent Investor, Rich Dad Poor Dad, The Total Money Makeover, The Richest Man in Babylon.
Booooooo! This audience loves being spooked and scared by literature! People in this audience love reading books like Dracula, The Haunting of Hill House, The Shining, and World War Z. They enjoy reading books by authors like Stephen King, Dan Simmons, and Joe Hill.
This audience knows that manga is meant to be read from right to left, and top to bottom; in short, they're true fans! They read comic books like Naruto, Death Note, One Piece, Rurouni Kenshin and Dragon Ball. They enjoy comics by authors like Eiichiro Oda, Akira Toriyama, and Yoshihiro Togashi.
Cloaks, daggers, clues, and detectives are all within this audience's bailiwick! They enjoy reading books like The Maltese Falcon, The Woman in White, The Daughter of Time, and The DaVinci Code. They also enjoy mysteries by authors like John Grisham, James Patterson, P. D. James and Agatha Christie.
Whether it's free-form or rhyming, sonnets or spoken word, this audience is all about poetry. They enjoy reading literary works like The Road Not Taken, The Raven, O Captain! My Captain!, and Shakespeare's Sonnets. They also enjoy literary works by writers like Edgar Allan Poe, Walt Whitman, and Robert Frost.
Programming is the art and science of making a task simpler, faster, and easier to repeat via computation, and this audience loves reading about how to use computers to make the world more efficient. They may also be seen researching books such as The Pragmatic Programmer, Clean Code, Code Complete, The Art of Computer Programming, Learning Python and The C programming language.
Religion and spirituality are the methodologies by which the mortal frame adjoins itself with the immortal and eternal, and this audience is interested in texts and books that will help them along this journey. They have interests reading books like the Bible, the Torah, The Screwtape Letters, and The God Delusion.
Some marketers would argue that that romance was invented to sell nylons; individuals in this audience would beg to differ because they love a good romance novel! They enjoy reading sub-genres like historical romance, romantic drama, and romantic comedies. Books like Twilight, The Notebook, Gone with the Wind, and 50 Shades of Grey are watched by this audience.
Satire is the fine art of revealing the truth without speaking it, and individuals in this audience are staunch proponents of the many truths that need to be told via literature. This audience enjoys books like Animal Farm, Adventures of Huckleberry Finn, The Screwtape Letters, and Slaughterhouse-Five. They are interested in authors such as Kurt Vonnegut, George Orwell, and Mark Twain.
As Ray Bradbury once said, "science fiction is any idea that occurs in the head and doesn't exist yet, but soon will". Individuals in this audience enjoy reading books like The Left Hand of Darkness, Ender's Game, The Forever War, and Starship Troopers. This audience has an interest in authors like Ursula K. Le Guin, Frank Herbert, Arthur C. Clark, and Ray Bradbury.
The best way to help others is to help yourself, and individuals in this audience are interested in books that help them with both pursuits! They are interested in books like The Power of Positive Thinking, Think and Grow Rich, How to Win Friends and Influence People, and The 4-Hour Workweek. This audience enjoys authors like Napoleon Hill, Stephen Covey, Dale Carnegie, and Deepak Chopra.
This audience enjoys outdoor literature, guidebooks, travel memoirs and nature writing. They have an interest in books like Eat Pray Love, Into the Wild, The Great Railway Bazaar, and Dark Star Safari. People in this audience also enjoy authors like Bill Bryson, Mark Twain, Ernest Hemingway, and Jon Krakauer.