Theobroma Cacao, the tree that cocoa beans come from, means "food of the gods." Remember chocolate is close to godliness. People in this audience have a huge sweet tooth! They enjoy different types of candy, such as mints, jelly beans, rock candy, licorice and lollipops. This audience has been observed checking out certain candy brands, like Hershey's, Sour Patch Kids, Skittles, M&Ms, Snickers, Twix, Reese's and Kit Kat.
In a world filled with junk and frozen food, true sustenance is a modicum. People in this audience are looking to eat healthier, and so, are in the market for nutritious snacks. They are fans of snacks, such as baked chips, trail mix, beef jerky, kale chips, popcorn, fruits, veggie sticks and yogurt.
Want a healthy snack on the run? Go nuts! They are fans of a variety of nuts, including almonds, peanuts, walnuts, pecans, and pistachios. This audience has been observed shopping for specific nut brands, like Blue Diamond Growers, Emerald Nuts, Planters and Wonderful Pistachios.