The old saying, "the hungrier the fish, the easier to catch" simply isn't true. Sorry to disappoint all the dads that have passed that down from gen to gen. People in this audience are interested in fishing and may be looking for a fishing boat. They may be looking for a certain type of fishing boat, like an all-purpose fishing boat, bass boat, or bowrider. This audience may be interested in brands, such as Campion, Bass Cat, or Lund Boats.
One example of a cruiser is an express cruiser, it's used for small events and it has a "ferry" expansive cockpit. People in this audience are looking to get a cruiser. They are interested in a boat that has an engine included, to navigate or race other boats, as well as facilities like a bathroom. This audience may be interested in brands, like Black Cove Yachts, Bayliner or Cobalt Boats.
Be careful about getting into an argument with your spouse, you wouldn't want to rock the boat, would you? People in this audience are looking for a boat to use as a house. They may be looking for either a motorized houseboat or a moored houseboat. This audience may be looking at brands, such as Harbor Master, Nomad Houseboats, Stardust Cruisers and Destination Yachts.
Weigh anchor! Or whatever boat accessory you have. People in this audience are interested in boating and may be looking for accessories for their boat. They may be searching for items such as RAM mounts, dock ladders and boating hardware. This audience may be interested in brands, such as Cabela's and Sea-Doo.
Google an "EXO Concept jet ski" if you want to see what Batman rides around on when he has the time. This audience is interested in getting a recreational watercraft or water scooter, that is powered by an engine and the rider either sits or stands on. People in this audience may be interested in brands, such as Kawasaki, Sea-Doo, WaveRunner, Jet Ski, or Yamaha WaterCraft.
Yachts were originally used by the Dutch navy as a small boat that were meant to catch pirates. I suppose that's why they go so fast. This audience is interested in getting a yacht. They are most likely looking for a yacht for leisure and may be seen researching superyachts and mega yachts as well. People in this audience may be looking at brands, like Christensen Shipyards, Feadship, Heesen Yachts or Sunseeker Yachts.