Individuals in this audience were differentiated by their interest in topics relevant to early adulthood (25-34) including cultural topics of interest and content likely to be consumed such as health-related articles targeted towards younger audiences.
Teenagers aged 13-17 were identified by their interest in topics popular with high schoolers, such as SAT/ ACT prep, college admissions, and high school study guides. They may also be interested in non-school related content, such as dealing with teenage acne, products marketed towards teenagers, and events teens would be interested in.
The 18-24-year-olds in this audience are differentiated by their interest in areas of concern such as fraternities, sororities, and other content related to the college experience. They were also selected by finding the content of particular interest to these individuals, such as television shows, music, and cultural phenomenon.
This audience is differentiated by its observed interest in topics of note to middle aged individuals between 35-44, such as content specifically marketed towards people in that age range.
This audience is differentiated by its observed interest in topics of note to late middle aged individuals between 45-54.
This audience is differentiated by its observed interest in topics of note to pre-senior individuals between 55-64.