This audience is comprised of individuals at businesses responsible for installing, maintaining, and selling internet service to businesses. They are typically involved in the inspection of wiring, installation of modems and routers, and testing of the Wi-Fi connection on the hardware side, and the sales and customer service aspects of administering than service at large. They may have past exposure to companies like Xfinity, Verizon FiOS, or CenturyLink.
Cable and television are an integral part of American culture, and these individuals are responsible for providing culture via cable and satellite to households everywhere. They are typically concerned with the installation of TV equipment for customers, inspection of wiring, recordkeeping, and sales of TV installations. They may have past exposure to the FCC, Comcast, or DIRECTV.