Intelligence Beyond Demographics

Traditionally CPG marketing has focused on the household male/female within a specific age bracket. However the world is changing and what worked previously may no longer resonate. Instead of relying on demo, Clickagy can leverage our behavioral dataset to find specific personalities, interests/hobbies, in-market cross shopping, or other statistically significant data points. Instead of speaking to broad labels, speak to relevant shopper personas.

Digital Transformation of CPG

With the rise of Amazon, Instacart, and the e-grocery craze, CPG marketers either evolve or get left behind. Clickagy tracks over 91% of the phones, tablets, and computers in the US every month, empowering your brand to get in front of the wave and speak to shoppers while they're engaged. Harness the power and transparency of real-time behavioral data to drive your digital transformation.

Speak to your Target Market Persona

In competitive product segments, there are often slight profile differences between the buyer of one brand over another, usually tightly coupled with the marketing message. Perhaps they're more vain, rebellious, trendy, averse to change, or eco-conscious? Instead of blindly broadcasting to an entire demographic, Clickagy's behavioral intelligence lets you refine your reach, only hitting those most likely to convert.

Leveraging Pair Shopping Behaviors

In the CPG world, frequently one of the best prepurchase indicators are the research of another item. If you buy bagels, you're more likely to buy cream cheese. If you get a new puppy, you're likely to need carpet cleaner, and if you had a recent sports injury, you're more likely to purchase pain medication. Clickagy can perform a correlative deep-dive on your audience, identifying these pairs, and helping your team activate against them.

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Clickagy Joins LUMAscapes as Data Supplier

Atlanta, GA (April 8th, 2019) – Clickagy announces their inclusion to LUMA Partner’s Display LUMAscape, a document that identifies key players within each subset of the Ad Tech universe. As a data supplier, Clickagy collects real-time behavioral data and offers the ability for marketers to build customized audiences of their ideal consumers. Leading investment bank […]

What to Do When Your Product – or Brand – Becomes Obsolete

Marketing becomes tricky for products that are no longer popular among their traditional target audience. We all feel for the stressed-out marketers behind gas-guzzling cars, traditional CDs, plastic straws, or bubblegum cigarettes. If you are worried this could be you someday soon, all of your people and resources are probably focused on staying relevant and […]

Reach News Readers in your Next Campaign

Right now, the majority of American adults still prefer to get their news on TV.  However, this is changing rapidly, as technology dominates more and more of every market.  As recently as 2013, only 54% of adults used their phones to read the news, while today that number has grown to a substantial 74%.  This […]