Intelligence Beyond Demographics

Traditionally CPG marketing has focused on the household male/female within a specific age bracket. However the world is changing and what worked previously may no longer resonate. Instead of relying on demo, Clickagy can leverage our behavioral dataset to find specific personalities, interests/hobbies, in-market cross shopping, or other statistically significant data points. Instead of speaking to broad labels, speak to relevant shopper personas.

Digital Transformation of CPG

With the rise of Amazon, Instacart, and the e-grocery craze, CPG marketers either evolve or get left behind. Clickagy tracks over 91% of the phones, tablets, and computers in the US every month, empowering your brand to get in front of the wave and speak to shoppers while they're engaged. Harness the power and transparency of real-time behavioral data to drive your digital transformation.

Speak to your Target Market Persona

In competitive product segments, there are often slight profile differences between the buyer of one brand over another, usually tightly coupled with the marketing message. Perhaps they're more vain, rebellious, trendy, averse to change, or eco-conscious? Instead of blindly broadcasting to an entire demographic, Clickagy's behavioral intelligence lets you refine your reach, only hitting those most likely to convert.

Leveraging Pair Shopping Behaviors

In the CPG world, frequently one of the best prepurchase indicators are the research of another item. If you buy bagels, you're more likely to buy cream cheese. If you get a new puppy, you're likely to need carpet cleaner, and if you had a recent sports injury, you're more likely to purchase pain medication. Clickagy can perform a correlative deep-dive on your audience, identifying these pairs, and helping your team activate against them.

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Privacy at Clickagy

Privacy has been a major concern lately as tech continues to grow and stretch beyond imagined boundaries. Clickagy understands this concern, even from the consumer standpoint because after work we all exist as internet consumers as well. Most people don’t like the feeling of being watched. It is unsettling, just like any invasion of privacy […]

New Year’s Resolution: Gym Memberships

Each year, people feel empowered by the opportunities in front of them, hoping for success, prosperity, and happiness. People all over the nation come up with a range of New Year’s resolutions, thinking of ways to better themselves. It could look like this: This peak time for self-improvement is great for gyms and health clubs. […]

Wave Hello To Swimwear Season with a Clickagy Powered Campaign

Nothing sells swimsuits like those first few rays of sunshine in the spring, so when all this dreary weather thaws, your brand better be ready.  Use our 3rd party data in your next swimwear campaign and we’ll ensure that the audiences you reach have that seasonal spring in their step which is so lucrative for […]