Intelligence Beyond Demographics

Traditionally CPG marketing has focused on the household male/female within a specific age bracket. However the world is changing and what worked previously may no longer resonate. Instead of relying on demo, Clickagy can leverage our behavioral dataset to find specific personalities, interests/hobbies, in-market cross shopping, or other statistically significant data points. Instead of speaking to broad labels, speak to relevant shopper personas.

Digital Transformation of CPG

With the rise of Amazon, Instacart, and the e-grocery craze, CPG marketers either evolve or get left behind. Clickagy tracks over 91% of the phones, tablets, and computers in the US every month, empowering your brand to get in front of the wave and speak to shoppers while they're engaged. Harness the power and transparency of real-time behavioral data to drive your digital transformation.

Speak to your Target Market Persona

In competitive product segments, there are often slight profile differences between the buyer of one brand over another, usually tightly coupled with the marketing message. Perhaps they're more vain, rebellious, trendy, averse to change, or eco-conscious? Instead of blindly broadcasting to an entire demographic, Clickagy's behavioral intelligence lets you refine your reach, only hitting those most likely to convert.

Leveraging Pair Shopping Behaviors

In the CPG world, frequently one of the best prepurchase indicators are the research of another item. If you buy bagels, you're more likely to buy cream cheese. If you get a new puppy, you're likely to need carpet cleaner, and if you had a recent sports injury, you're more likely to purchase pain medication. Clickagy can perform a correlative deep-dive on your audience, identifying these pairs, and helping your team activate against them.

Speak with an Expert? Clickagy powers the world's most successful data-driven companies. Schedule a Demo
Reach News Readers in your Next Campaign

Right now, the majority of American adults still prefer to get their news on TV.  However, this is changing rapidly, as technology dominates more and more of every market.  As recently as 2013, only 54% of adults used their phones to read the news, while today that number has grown to a substantial 74%.  This […]

Optimize Your Millennial Reach with Psychographic Powered Demographics

Consciously or not, millennials digest a considerable amount of content each day, crafting a symbiotic relationship with data. They are the first generation to grow up with unlimited access to relevant information, leading them to be the most talked about generation in today’s marketing atmosphere. A generation isn’t a label, a category or a simple […]

The Heart of Valentine’s Marketing

Consumers spend a lot of money on love, and love ain’t cheap! Feel the love of an increased ROI by connecting to the right audience before the cards, candy, and flowers are handed out. Deliver what your consumers want before they know they want it. Market segmentation is a great way to reach your audience […]