Intelligence Beyond Demographics

Traditionally CPG marketing has focused on the household male/female within a specific age bracket. However the world is changing and what worked previously may no longer resonate. Instead of relying on demo, Clickagy can leverage our behavioral dataset to find specific personalities, interests/hobbies, in-market cross shopping, or other statistically significant data points. Instead of speaking to broad labels, speak to relevant shopper personas.

Digital Transformation of CPG

With the rise of Amazon, Instacart, and the e-grocery craze, CPG marketers either evolve or get left behind. Clickagy tracks over 91% of the phones, tablets, and computers in the US every month, empowering your brand to get in front of the wave and speak to shoppers while they're engaged. Harness the power and transparency of real-time behavioral data to drive your digital transformation.

Speak to your Target Market Persona

In competitive product segments, there are often slight profile differences between the buyer of one brand over another, usually tightly coupled with the marketing message. Perhaps they're more vain, rebellious, trendy, averse to change, or eco-conscious? Instead of blindly broadcasting to an entire demographic, Clickagy's behavioral intelligence lets you refine your reach, only hitting those most likely to convert.

Leveraging Pair Shopping Behaviors

In the CPG world, frequently one of the best prepurchase indicators are the research of another item. If you buy bagels, you're more likely to buy cream cheese. If you get a new puppy, you're likely to need carpet cleaner, and if you had a recent sports injury, you're more likely to purchase pain medication. Clickagy can perform a correlative deep-dive on your audience, identifying these pairs, and helping your team activate against them.

Speak with an Expert? Clickagy powers the world's most successful data-driven companies. Schedule a Demo
The Six Stages of the Purchase Process and How Clickagy Can Help During Each

The marketing community identifies six stages of consumer conversion in the online marketing space. From the moment your consumer recognizes they have a need, to after they have received your product, your brand will benefit from the 3rd party data and insights Clickagy contributes all along the way.   Here is how Clickagy technology can help you […]

Clickagy CEO Harry Maugans to Present Powerful Campaign Successes at AASA Tech Conference

Harry Maugans, CEO of Clickagy, will be speaking on October 2, 2018 at the Automotive Aftermarket Suppliers Association (AASA) Tech Conference. Maugans was invited through a partnership with MontAd Media, a group that boasts a prominent influence on the automotive parts and aftermarket industry. He will share insights regarding the ways that parts and aftermarket […]

Why Digital Ad Campaigns Fail

Online advertising is a central part of any contemporary marketing strategy. Many businesses struggle when it comes to advertising their services or products online; they’re spending too much money and not seeing a return. If you’re currently investing in online advertising and nothing is working, it’s time to examine why. No one learns how to […]