Intelligence Beyond Demographics

Traditionally CPG marketing has focused on the household male/female within a specific age bracket. However the world is changing and what worked previously may no longer resonate. Instead of relying on demo, Clickagy can leverage our behavioral dataset to find specific personalities, interests/hobbies, in-market cross shopping, or other statistically significant data points. Instead of speaking to broad labels, speak to relevant shopper personas.

Digital Transformation of CPG

With the rise of Amazon, Instacart, and the e-grocery craze, CPG marketers either evolve or get left behind. Clickagy tracks over 91% of the phones, tablets, and computers in the US every month, empowering your brand to get in front of the wave and speak to shoppers while they're engaged. Harness the power and transparency of real-time behavioral data to drive your digital transformation.

Speak to your Target Market Persona

In competitive product segments, there are often slight profile differences between the buyer of one brand over another, usually tightly coupled with the marketing message. Perhaps they're more vain, rebellious, trendy, averse to change, or eco-conscious? Instead of blindly broadcasting to an entire demographic, Clickagy's behavioral intelligence lets you refine your reach, only hitting those most likely to convert.

Leveraging Pair Shopping Behaviors

In the CPG world, frequently one of the best prepurchase indicators are the research of another item. If you buy bagels, you're more likely to buy cream cheese. If you get a new puppy, you're likely to need carpet cleaner, and if you had a recent sports injury, you're more likely to purchase pain medication. Clickagy can perform a correlative deep-dive on your audience, identifying these pairs, and helping your team activate against them.

Speak with an Expert? Clickagy powers the world's most successful data-driven companies. Schedule a Demo
Half Baked Third-Party Data

      The marijuana industry has grown substantially in recent years, yet the industry does not hold a solid presence on the public market. Cannabis dispensaries and providers, both existing and new entrants, plan on reaching a direct set of consumers to drive sales, but are your current audience channels for cannabis marketing low-grade schwag? […]

Leading B2B ABM Company Sees 12:1 ROI with Clickagy

ATLANTA, GA (PRESS RELEASE) APRIL 11, 2018 Clickagy helps industry-leading B2B Account-Based Marketing company drive nearly $1.6 million in lead value, 12:1 ROI, directly attributed to Clickagy’s unique 3rd party data and real-time in-market signals. A leading B2B ABM company just posted a 12:1 return on investment after switching to Clickagy, an innovative 3rd party data […]

2018 3rd Party Data Pricing Discount!

Thank you to every brand and agency that helped Clickagy experience an explosive 2017!  As we kick off 2018, we’re looking to continue our aggressive market expansion, helping clients crush their campaign goals! So effective immediately, we’re discounting the rate on all 2,300+ real-time, deterministic audiences in the Clickagy Taxonomy by 45%, to the new, sexy […]