Traditionally CPG marketing has focused on the household male/female within a specific age bracket. However the world is changing and what worked previously may no longer resonate. Instead of relying on demo, Clickagy can leverage our behavioral dataset to find specific personalities, interests/hobbies, in-market cross shopping, or other statistically significant data points. Instead of speaking to broad labels, speak to relevant shopper personas.
With the rise of Amazon, Instacart, and the e-grocery craze, CPG marketers either evolve or get left behind. Clickagy tracks over 91% of the phones, tablets, and computers in the US every month, empowering your brand to get in front of the wave and speak to shoppers while they're engaged. Harness the power and transparency of real-time behavioral data to drive your digital transformation.
In competitive product segments, there are often slight profile differences between the buyer of one brand over another, usually tightly coupled with the marketing message. Perhaps they're more vain, rebellious, trendy, averse to change, or eco-conscious? Instead of blindly broadcasting to an entire demographic, Clickagy's behavioral intelligence lets you refine your reach, only hitting those most likely to convert.
In the CPG world, frequently one of the best prepurchase indicators are the research of another item. If you buy bagels, you're more likely to buy cream cheese. If you get a new puppy, you're likely to need carpet cleaner, and if you had a recent sports injury, you're more likely to purchase pain medication. Clickagy can perform a correlative deep-dive on your audience, identifying these pairs, and helping your team activate against them.
Artificial Intelligence-Powered Intent Enables Sellers and Marketers to Engage with Prospects and Customers at the Opportune Moment VANCOUVER, WASHINGTON – OCT. 15, 2020 – ZoomInfo (Nasdaq: ZI), a global leader in go-to-market (GTM) intelligence solutions, today announced that it has acquired Clickagy, a leading provider of artificial intelligence-powered buyer intent data. Along with this acquisition, […]
2020 hit the digital marketing world like a train of confusion, finger-pointing, and discord. With a wealth of information circulating about CCPA and privacy policy updates via popup and email, CCPA is dominating the marketing rhetoric online. Beyond this, Europe’s GDPR is nearly two years old and yet it continues to terrorize advertising norms in […]
Despite growing ad budgets and clear results, new trends in advertising have driven an entire crowd of consumers to reject all kinds of promotions. A recent New York Times article chronicled this phenomenon perfectly. The article’s author, Tiffany Hsu writes, “As advertisers bombard consumers across platforms like Twitch, Facebook, television, billboards, and more, consumers are […]