New Client Acquisition

As brands get more sophisticated, so do their RFP requirements. Demographic strategies no longer excite clients and everyone’s presentation has colorful minimalism. To win new business your agency needs meat! Clickagy unique audiences are sexy and solve hard problems. Your experience with Clickagy for both targeting and analytics can be positioned as a competitive advantage and will win you deals.

Client Retention

The internet is a volatile beast, and when a campaign decides to nosedive despite all efforts, the client will want answers. It’s not enough to simply say you’re working on it; the client will want to understand “how”. Clickagy’s strategic audiences can be built and delivered within days, enabling you to walk the client through their custom formula, explaining the logic of how your team is righting the ship.

Boost Campaign KPIs

Clickagy audiences convert! Every single device in each audience has been deterministically observed on a relevant page within the defined time period. Unlike the “other guys”, Clickagy doesn’t make wild assumptions or probabilistic inflation just trying to hit scale. It should be a red flag for data quality when 650 million people in the US are Square Dancing Enthusiasts!

Saves Agency Time

All Clickagy audiences are fully managed and come with unlimited strategy, support, and optimization at no extra cost. We do all the heavy lifting for your audience optimization and can provide scheduled reporting where needed. Clickagy will ensure your media targets relevant eyeballs, leaving you more time to focus on the rest (departing, creative optimization, etc). Simply email us who you’re trying to reach, in plain English, and we’ll take care of the rest!

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At Clickagy, “Quality” Isn’t Just a Cold Email Buzzword

You check your email. Cold sales propositions clutter your inbox…again. “Choose us!” they wail in a desperate chorus. What do they promise? Analytics, CRM organization platforms, “unicorns to your horse,” quality this, quality that, etc. “No, thanks,” you think, imagining all the subsequent follow-ups that will plague you until you seek an early retirement.   […]

Winners or Losers: Gambling Market Segments

The gambling industry has been booming and expanding across the world in various categories. Gambling creates the natural high and adrenaline rush that many seek without having to go skydiving. Most gamblers lose, but the activity provides an escape from everyday life in an exciting and stimulating way.  At the heartbeat of the gambling industry […]

Food for Thought: Grocery Buying Audiences

We live in the age of the FOODIE, however, serving gourmet ads to the wrong audience won’t cause your product or brand to run off of the supermarket shelves. Influencing and engaging with household grocery shoppers isn’t as simple as it may seem. The grocery store industry makes up the largest food retail channel in […]