Not All Gamers Are Equal

There are huge differences in the psychology of a gamer who attends PAX and watches eSports tournaments vs the casual gamer who plays puzzle games on their iPhone. Understanding which of the 37 distinct psychographic gamer-types that Clickagy has identified is critical in driving a low CPI/CPA. Throw away the demographic targeting and leverage Clickagy behavioral data to explode signups.

Profiling Addictive Personalities

The game industry has changed. Instead of substantial pre-purchase marketing driving a single transaction, now the most profitable games leverage DLCs and microtransactions to maximize revenue over time. The challenge is the "over time" part. If your gamer loses interest or doesn't feel the craving to progress, you earn zero revenue. So instead of marketing to flaky customers, Clickagy can help you reach those with strongly additive personality types, making every sign-up dramatically more profitable in the long-term!

Small Window of Big Opportunity

Your best customer is one who is loyal to your game, plays for long hours, and never cheats on you with competitive games, right? So if that personality is your golden goose, it takes aggressive data to reach more like them at the ideal moment, before they commit to the next game in their journey and go off-the-market again. There's a very small window when a dedicated gamer grows weary and begins venturing for alternatives, and because other games are so good at sucking players in, a misstep here could could close the opportunity for months! Clickagy can position you to strike at the perfect moment!

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Segments Designed for the Runway

“In order to be irreplaceable one must always be different.” – Coco Chanel Take advantage of the changing of the seasons to share new fashion designs to a highly targeted audience. Partnering with Clickagy is the perfect way to increase your marketing ROI! No one can afford to target everyone; precision marketing allows you to […]

Destination Data: Hotel Market Segments

Each traveler, whether for business or leisure, plans their hotel stays differently, and with smart data, you’ll be able to reach them effectively. Sending the right messaging to the right consumer on the right device can pose a challenge. There is no denying the importance that data holds in advertising and marketing. To resonate with […]

Mobile Marketing Reaches your B2B Customers From Inside Their Pockets

B2B brands tend to stick by traditional means of marketing, and only dip their toes into programmatic advertising if they can do it cautiously. The problem with this strategy is that traditional means of advertising are falling by the wayside, while programmatic, especially for mobile, is taking over. eMarketer reports that the average mobile ad spend […]