There are huge differences in the psychology of a gamer who attends PAX and watches eSports tournaments vs the casual gamer who plays puzzle games on their iPhone. Understanding which of the 37 distinct psychographic gamer-types that Clickagy has identified is critical in driving a low CPI/CPA. Throw away the demographic targeting and leverage Clickagy behavioral data to explode signups.
The game industry has changed. Instead of substantial pre-purchase marketing driving a single transaction, now the most profitable games leverage DLCs and microtransactions to maximize revenue over time. The challenge is the "over time" part. If your gamer loses interest or doesn't feel the craving to progress, you earn zero revenue. So instead of marketing to flaky customers, Clickagy can help you reach those with strongly additive personality types, making every sign-up dramatically more profitable in the long-term!
Your best customer is one who is loyal to your game, plays for long hours, and never cheats on you with competitive games, right? So if that personality is your golden goose, it takes aggressive data to reach more like them at the ideal moment, before they commit to the next game in their journey and go off-the-market again. There's a very small window when a dedicated gamer grows weary and begins venturing for alternatives, and because other games are so good at sucking players in, a misstep here could could close the opportunity for months! Clickagy can position you to strike at the perfect moment!