Not All Gamers Are Equal

There are huge differences in the psychology of a gamer who attends PAX and watches eSports tournaments vs the casual gamer who plays puzzle games on their iPhone. Understanding which of the 37 distinct psychographic gamer-types that Clickagy has identified is critical in driving a low CPI/CPA. Throw away the demographic targeting and leverage Clickagy behavioral data to explode signups.

Profiling Addictive Personalities

The game industry has changed. Instead of substantial pre-purchase marketing driving a single transaction, now the most profitable games leverage DLCs and microtransactions to maximize revenue over time. The challenge is the "over time" part. If your gamer loses interest or doesn't feel the craving to progress, you earn zero revenue. So instead of marketing to flaky customers, Clickagy can help you reach those with strongly additive personality types, making every sign-up dramatically more profitable in the long-term!

Small Window of Big Opportunity

Your best customer is one who is loyal to your game, plays for long hours, and never cheats on you with competitive games, right? So if that personality is your golden goose, it takes aggressive data to reach more like them at the ideal moment, before they commit to the next game in their journey and go off-the-market again. There's a very small window when a dedicated gamer grows weary and begins venturing for alternatives, and because other games are so good at sucking players in, a misstep here could could close the opportunity for months! Clickagy can position you to strike at the perfect moment!

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The Six Stages of the Purchase Process and How Clickagy Can Help During Each

The marketing community identifies six stages of consumer conversion in the online marketing space. From the moment your consumer recognizes they have a need, to after they have received your product, your brand will benefit from the 3rd party data and insights Clickagy contributes all along the way.   Here is how Clickagy technology can help you […]

Clickagy CEO Harry Maugans to Present Powerful Campaign Successes at AASA Tech Conference

Harry Maugans, CEO of Clickagy, will be speaking on October 2, 2018 at the Automotive Aftermarket Suppliers Association (AASA) Tech Conference. Maugans was invited through a partnership with MontAd Media, a group that boasts a prominent influence on the automotive parts and aftermarket industry. He will share insights regarding the ways that parts and aftermarket […]

Why Digital Ad Campaigns Fail

Online advertising is a central part of any contemporary marketing strategy. Many businesses struggle when it comes to advertising their services or products online; they’re spending too much money and not seeing a return. If you’re currently investing in online advertising and nothing is working, it’s time to examine why. No one learns how to […]