Millennials Changing the Donor Profile

Fundraising is more challenging today than it's ever been before, however contribution amounts are at an all-time high. A major reason is millenials are causing a massive shift in the traditional donor persona. Attention spans are shorter and apathy is rampant, but passions are fierce. Millenials will broadcast the causes they believe in, pulling in first-time donors from their circles. Clickagy has extensive experience in identifying the unique psychographic profiles where your message will resonate strongest.

High Impact in a Narrow Niche

Most data providers don't maintain curated databases of people involved with narrow causes. Regardless if your banner is sizable like breast cancer, or less-known like some medical ailments, Clickagy's unstructured data platform can precisely find those consuming content directly relevant to your non-profit cause. There is no niche too narrow for Clickagy to drive impact or too broad for Clickagy to maintain quality.

Profiling for Causational Resonance

Non-profits are empowered by a cause, and Clickagy can help you find those who understand and are passionate about the same. Engage with the quiet voices who care deeply about your cause, but have yet to connect with your organization. Or go beyond cause marketing and identify the people who are already touched by your industry, but don't realize the magnitude of the problem your organization is solving. Clickagy's data intelligence will connect you with these charitable mentalities for fundraising, impact, awareness, marches, rallies, or any other non-profit objective.

Speak with an Expert? Clickagy powers the world's most successful data-driven companies. Schedule a Demo
Segments Designed for the Runway

“In order to be irreplaceable one must always be different.” – Coco Chanel Take advantage of the changing of the seasons to share new fashion designs to a highly targeted audience. Partnering with Clickagy is the perfect way to increase your marketing ROI! No one can afford to target everyone; precision marketing allows you to […]

Destination Data: Hotel Market Segments

Each traveler, whether for business or leisure, plans their hotel stays differently, and with smart data, you’ll be able to reach them effectively. Sending the right messaging to the right consumer on the right device can pose a challenge. There is no denying the importance that data holds in advertising and marketing. To resonate with […]

Mobile Marketing Reaches your B2B Customers From Inside Their Pockets

B2B brands tend to stick by traditional means of marketing, and only dip their toes into programmatic advertising if they can do it cautiously. The problem with this strategy is that traditional means of advertising are falling by the wayside, while programmatic, especially for mobile, is taking over. eMarketer reports that the average mobile ad spend […]