Millennials Changing the Donor Profile
Fundraising is more challenging today than it's ever been before, however contribution amounts are at an all-time high. A major reason is millenials are causing a massive shift in the traditional donor persona. Attention spans are shorter and apathy is rampant, but passions are fierce. Millenials will broadcast the causes they believe in, pulling in first-time donors from their circles. Clickagy has extensive experience in identifying the unique psychographic profiles where your message will resonate strongest.
High Impact in a Narrow Niche
Most data providers don't maintain curated databases of people involved with narrow causes. Regardless if your banner is sizable like breast cancer, or less-known like some medical ailments, Clickagy's unstructured data platform can precisely find those consuming content directly relevant to your non-profit cause. There is no niche too narrow for Clickagy to drive impact or too broad for Clickagy to maintain quality.
Profiling for Causational Resonance
Non-profits are empowered by a cause, and Clickagy can help you find those who understand and are passionate about the same. Engage with the quiet voices who care deeply about your cause, but have yet to connect with your organization. Or go beyond cause marketing and identify the people who are already touched by your industry, but don't realize the magnitude of the problem your organization is solving. Clickagy's data intelligence will connect you with these charitable mentalities for fundraising, impact, awareness, marches, rallies, or any other non-profit objective.
