The world is going digital, and a portion your foot traffic you have is just window shopping before buying online. The most successful retailers have reinvented themselves, investing heavily into their e-commerce strategy... and a successful e-commerce strategy takes good data. Clickagy can guide your digital transformation, connecting with your in-person loyalists and guiding them to digital options. From CRM onboarding with journey profiling, to strategic development and programmatic activation, Clickagy's experience and best practices will drive revenue beyond brick-and-mortar.
Most retail stores have basic CRM data from their loyalty programs or POS software, however few truly understand who their customers are. What was their thought process when selecting your store. What do your customers do once they leave? Where do your customers spend their time outside of your walls? Imagine being able to deep-dive into their favorite music, sports, hobbies, brand loyalties, bargain affinities, cross-shopping categories, TV shows, travel and vacation info, homeownership, and thousands of facets more. Imagine truly being able to understand what differentiates your shoppers from your competitors. Imagine being able to truly know your customer. Clickagy makes that possible.
For some brands, foot traffic is and always will be king. If your brick-and-mortar thrives on corporeal throughput, what activities do your shoppers frequent before turning their eyes at your store? What life events precede their purchases with you? If you're not confident, our Consumer Profiling may be able to help... however if you have a good grasp on who they are, Clickagy's massive digital reach can conquest and prospect those precise audiences online, triggering attributable metrics for when they later appear in your store. Clickagy's fully transparent and deterministic audiences thrive in right-person, right-time scenarios!
Understanding consumer demand for specific products is challenging, especially with regional virility and new products not yet having historical data. However despite this, inventory still needs to be distributed and empty shelves mean lost opportunity. Clickagy is the only company in the world who can illuminate which products are being researched and purchased online in real-time, rolling the data up into a heatmaps of trends. Finally you can be proactive to stock for upcoming surges or shrink reorders when product interest is fading!