ZoomInfo Acquires Clickagy to Deliver Streaming Intent Data
ZoomInfo Acquires Clickagy to Deliver Streaming Intent Data

Artificial Intelligence-Powered Intent Enables Sellers and Marketers to Engage with Prospects and Customers at the Opportune Moment

VANCOUVER, WASHINGTON – OCT. 15, 2020 – ZoomInfo (Nasdaq: ZI), a global leader in go-to-market (GTM) intelligence solutions, today announced that it has acquired Clickagy, a leading provider of artificial intelligence-powered buyer intent data. Along with this acquisition, ZoomInfo is launching Streaming Intent, an innovative solution that identifies companies with above-average search volume on business-to-business (B2B) topics within minutes of their web activity.

As ZoomInfo continues to enhance its comprehensive go-to-market intelligence platform, the acquisition of Clickagy provides sellers and marketers with streaming behavioral intent data that is expansive and customizable. Using an advanced natural language processing engine which correctly identifies context, Clickagy’s technology delivers stronger, more reliable intent signals in real time. Clickagy’s extensive database gathers intent data from over 300,000 publisher domains and includes 6 trillion-plus new keyword-to-device pairings each month, sourced from over 91 percent of accessible devices in the United States.

Innovation in the B2B intent landscape has lagged behind the business-to-consumer landscape for much of the past decade. Most B2B intent solutions today rely on the same set of underlying data generated by limited media cooperators and third-party cookie tracking. Existing offerings only provide weekly batches of buyer intent on a finite number of topics because of heavy data processing that takes days to complete, negating opportunities to reach buyers at the opportune moment. Other solutions offer late-stage intent, where vendors have already been identified, and it is too late for the addition of competing solutions.

By integrating Clickagy into its best-in-class platform, ZoomInfo will process and provide timely insights to inform sales and marketing professionals when to best engage with prospects and customers. Combining a robust intent product with the insights from ZoomInfo’s superior business data allows companies to get in front of prospects and customers when their solutions are top of mind. ZoomInfo was recently ranked No. 1 for Buyer Intent Data Tools by G2 Crowd and the acquisition further strengthens ZoomInfo’s ability to innovate and give customers a competitive edge.

“B2B intent data is becoming core to the way modern go-to-market organizations prioritize their outreach to prospects and customers,” said Henry Schuck, ZoomInfo’s Founder and CEO. “Our acquisition of Clickagy enables us to scale intent to provide what will soon be the market’s most predictive and complete B2B intent data set for sellers and marketers. We believe this acquisition both exemplifies our mission to continuously innovate and cements our position as the pacesetter for data-driven sales and marketing outreach.”

Founded in early 2013 and based in Atlanta, Georgia, Clickagy is a leading provider of artificial intelligence-powered buyer intent data. Leveraging advanced natural language processing and artificial intelligence, the company brings new audience customization and visibility to sellers and marketers. Clickagy provides a complete end-to-end solution that collects, processes, and delivers accurate intent data in real time.

“We’re very excited to join ZoomInfo, and we’re very impressed with ZoomInfo’s rapid growth,” said Harry Maugans, Clickagy’s Founder and CEO. “Robust business data has always been the biggest hurdle keeping us from offering a transformative B2B product, but now with ZoomInfo, we’re giving sellers and marketers the ability to further propel their go-to-market motions more effectively and efficiently.”

The entire Clickagy team is joining ZoomInfo, including Maugans, who will serve as Vice President, Product Management.

Financial terms were not disclosed. The acquisition is not expected to have a material impact on the fourth quarter financial results for ZoomInfo.

Read Henry Schuck’s blog on the acquisition of Clickagy.

About Clickagy

Clickagy is a leading provider of artificial intelligence-powered buyer intent data. Leveraging advanced natural language processing and artificial intelligence, the company brings new audience customization and visibility to sellers and marketers. Clickagy provides a complete end-to-end solution that collects, processes, and delivers accurate intent data in real time. For more information, visit www.clickagy.com.

About ZoomInfo

ZoomInfo (Nasdaq: ZI) is a Go-To-Market Intelligence Solution for more than 15,000 companies worldwide. The ZoomInfo platform empowers business-to-business sales, marketing, and recruiting professionals to hit their number by pairing best-in-class technology with unrivaled data coverage, accuracy, and depth of company and contact information. With integrations embedded into workflows and technology stacks, including the leading CRM, Sales Engagement, Marketing Automation, and Talent Management applications, ZoomInfo drives more predictable, accelerated, and sustainable growth for its customers. For more information about our leading Go-To-Market Intelligence Solution, and how it helps sales, marketing, and recruiting professionals, please visit www.zoominfo.com.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those expressed or implied by these statements. You can generally identify our forward-looking statements by the words “anticipate,” “believe,” “can,” “continue,” “could,” “estimate,” “expect,” “forecast,” “goal,” “intend,” “may,” “might,” “objective,” “outlook,” “plan,” “potential,” “predict,” “projection,” “seek,” “should,” “target,” “trend,” “will,” “would” or the negative version of these words or other comparable words. Any statements in this press release regarding the anticipated benefits of the Clickagy acquisition to ZoomInfo and its customers, the potential impact of the Clickagy acquisition on ZoomInfo’s financial results, and any other statements that are not historical facts are forward-looking statements. Such forward-looking statements are subject to various risks, uncertainties, assumptions, or changes in circumstances that are difficult to predict or quantify. Accordingly, there are or will be important factors that could cause actual outcomes or results to differ materially from those indicated in these statements. These factors include, but are not limited to, the extent to which ZoomInfo is able to successfully integrate Clickagy into its current platform and capitalize on the anticipated benefits of the acquisition, as well as other factors described under “Risk Factors” in ZoomInfo’s quarterly report on Form 10-Q for the period ended June 30, 2020. Each forward-looking statement contained in this press release speaks only as of the date of this release, and ZoomInfo undertakes no obligation to update or revise any forward-looking statements whether as a result of new information, future developments or otherwise, except as required by law.

Media Contacts

Steve Vittorioso
Director, Communications
ZoomInfo
978-875-1297
pr@zoominfo.com

Christina Spellman
Brunswick Group for ZoomInfo
646-549-4898
cspellman@brunswickgroup.com

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Future-Proof Your Marketing Strategy with Cookieless Behavioral Targeting
Future-Proof Your Marketing Strategy with Cookieless Behavioral Targeting

2020 hit the digital marketing world like a train of confusion, finger-pointing, and discord. With a wealth of information circulating about CCPA and privacy policy updates via popup and email, CCPA is dominating the marketing rhetoric online. Beyond this, Europe’s GDPR is nearly two years old and yet it continues to terrorize advertising norms in Europe without a solution in sight. Major brands with enormous power in the marketing space (ehem… Google, Facebook, we are looking at you) have changed the rules by rolling out anti-cookie policy changes that promise to make a muddled mess of programmatic, all under the sophism of user privacy. Needless to say, digital marketers are not at all prepared for what this new decade will bring.

Clickagy, the 3rd party data collecting, conglomerate-challenging, ping-pong playing, programmatic disruptor from an artsy suburb of Atlanta saw these changes coming. After over a year of planning and development, we crafted a solution that cracks the privacy code and sustains campaign success in an attributable and future-proof way. 

We call this solution Privacy Clusters.

Privacy Clusters is our checkmate move to dominate an industry that needs a privacy complaint targeting solution ASAP.  Our newest flagship product allows brands to navigate a fully privacy compliant targeting strategy, able to reach customers based on observed behavioral data in real-time. 

What are Privacy Clusters? In a nutshell, Privacy Clusters are persistent micro-groupings of approximately 3-5 devices that are mathematically bound together to act as a single, trackable and targetable entity. Privacy Clusters qualify for segments just as cookies used to, include devices like iPhones that block cookies, and are targetable across all programmatic channels.

Clickagy’s Privacy Clusters solution stands out in the market as the only viable solution to compliance standards because of one simple difference: absolutely no personally identifiable information is used. No cookies, no email hashes, no IP addresses, no PII of any kind. As such, Privacy Clusters are compliant in every regulatory environment because no consumer data is captured or at risk. Furthermore, Privacy Clusters do not require notice or opt-in consent for tracking, as they’re not privacy invasive on a 1-to-1 level. When leveraging Privacy Clusters, every person and device are entirely anonymous and all messages are delivered within the safety of the micro-group, protecting individuals from rampant gross privacy violations resulting in the inappropriate or dangerous collection or sale of their personal data.  Privacy Clusters are a unique and powerful technology for marketers to respect and protect the privacy of their customers, while still leveraging accurate behavioral data to power enterprise-class marketing and analytics.

What All this Means for You

AdTech is standing at a crossroads, one where it must choose either evolution or a dramatic loss of potency. Privacy Clusters offer a way to press forward through the “cookiepocalypse” and rapidly tightening government regulations.  We have built a solution where your marketing can still reach the right eyes and ears without giving up on data and reverting to old fashioned strategies like contextual targeting or other ineffective mass marketing. Privacy Clusters allow you to maintain the advertising efficacy you are used to while maintaining compliance with constantly changing worldwide privacy legislation.  

Privacy Clusters are the most effective way to future-proof your digital marketing strategy.

Want to see it in action? Visit https://www.privacyclusters.com for a live demo!

For more information, reach out to our sales team at sales@clickagy.com.

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How to Overcome Ad Fatigue Just in Time for the Holidays
How to Overcome Ad Fatigue Just in Time for the Holidays

Despite growing ad budgets and clear results, new trends in advertising have driven an entire crowd of consumers to reject all kinds of promotions.  A recent New York Times article chronicled this phenomenon perfectly. The article’s author, Tiffany Hsu writes, “As advertisers bombard consumers across platforms like Twitch, Facebook, television, billboards, and more, consumers are trying to get away, signing up for ad blockers and subscription services.”  At the end of the day, we’re all consumers targeted by the same barrage of ads and it’s true: we don’t enjoy the pestering.

The fact that people hate ads is an unfortunate problem, but your marketing department simply cannot afford to sit the flurry of advertising out, especially during holiday season. Avoiding the industry will likely lead to your competitors choking your own voice out with their own gong clanging. Your only option is to go about the prickly business of standing out and remaining relevant.

You are surely aware that somewhere amid all that noise and clamoring for attention, people are seeing ads that meet their needs, clicking, and purchasing the product offered.  Despite growing “ad hatred”, the millions of digital ads being shown every day are working better than ever. For example, mobile conversion rates go up every year, as shown by an increase of 64% from 2018 to 2019.  Are these successful campaigns driven by stunning images, copy that tickles, and a tight A/B testing strategy? Possibly, yes. Optimization of every angle in the industry is leading to constant growth and departments are learning new ways to improve the smallest aspects of their ads every day. That said, the audience your ads are shown to is absolutely critical to the success of a digital campaign.  If a consumer has no interest in the ad, it makes no difference how witty the copy is or how much the design catches their eye. In other words, if a consumer doesn’t care about the product, they are not going to convert.  Choosing and reaching an audience that makes sense for your brand is essential to the overall success of your brand growth.  

Clickagy audiences have been the key to thousands of campaigns from all kinds of industries simply because each segment is built around indicators that pinpoint whether or not a consumer is likely to be interested in a product. For example, our mountain biking audience embodies the digital fingerprint of real people researching mountain bikes, gear, trails, and more. To a marketing department still focused on outdated advertising techniques, this kind of precision is only a dream.

Advertising is evolving and it’s essential that your marketing strategy evolves with it. You can stand out among the cacophony by reaching the right people with a Clickagy behavioral audience. Be the brand with ads people are happy to see this holiday season!

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Clickagy Data Powers Innovative BIGDBM Email Recency Platform
Clickagy Data Powers Innovative BIGDBM Email Recency Platform

Clickagy data is now powering BIGDBM’s newest dynamic marketing engine, the eRV (Email Recency Validation) platform. The eRV application protects campaigns from high bounce rates and bad results by testing clients’ email records for recency, solving the increasingly prevalent issue of old or fraudulent email data. The average eRV client reaches an extraordinarily low hard bounce rate of less than one third the average across all industries, dramatically lifting campaign outcomes as a result.  

BIGDBM CEO and digital marketing veteran Brad Mack is excited about the proven success of eRV. “The platform is so effective because the data behind it is pure, thorough and the execution of the process is smooth throughout,” Mack says. “We wanted Clickagy to power the eRV because we know they produce the most accurate behavioral data out there, at a scale that can keep up with our platform’s needs.”

The results of the eRV application have exceeded expectations across the board. A recent client using the application received a 98.76% delivery success rate and only saw 0.117% hard bounces. They report that the results of the campaign are some of the best they have ever seen.   

The data behind the product comes from Clickagy’s powerful reservoir of behavioral data derived from users browsing web pages in real-time. Clickagy has recently made collecting consumer identifiers one of its primary objectives, including finding and verifying recent and relevant emails for over 100 million internet users. For any given email uploaded to the eRV platform, Clickagy is able to analyze the last time that user was seen by our system anywhere online. BIGDBM ingests that information and prioritizes emails by recency in order to preserve open and click rates.  All emails in the Clickagy database are hashed with a cryptographically secure algorithm in order to maintain privacy compliance standards.

Harry Maugans, CEO of Clickagy, emphasizes the industry’s need for systems like eRV that keep poor quality data in check.  “Old, useless, and fraudulent data has become a huge issue for the marketing ecosystem. Now with the innovation of BIGDBM and Clickagy data fueling the ship, eRV clients are able to protect themselves from the damaging effects of bad email data.  I am excited by the potential of this new product!” Maugans says. 

The eRV product is a self-service application, allowing the user to process files on their own. The user logs  in to the portal and uploads their email file for analysis. The eRV sends an email when the analysis is complete and the user can download the now verified emails for a campaign with confidence.  

_______________________
Clickagy is a filter overlaid on the world’s digital activity to better identify, understand, and reach specific audiences. With data that is never modeled or watered down, Clickagy offers 3,000+ premade audiences of real-time consumers. By collecting real-time, granular data directly from the source, Clickagy enables buyers to realize the full potential of behavioral insights, increasing business profitability and enhancing strategic objectives, with handcrafted custom audiences based on specific keywords. 

BIGDBM is a data technology, software development company that owns some of the best big data in the industry. BIGDBM is continuously designing and developing self-service software applications built on big data, running in-cloud infrastructure in highly secure environments, leveraging analytics and yielding high profits and rapid growth. The BIGDBM technology strategy includes highly accurate and automated data processing, cloud infrastructure, MS Azure platform-as-a-service, Cloudera/Hadoop Data Management Platform, APIs, a Marketing Automation Platform, Analytics, and Digital Marketing.

For more information about this recent partnership, contact pr@clickagy.com or  brad@bigdbm.com.

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At Clickagy, “Quality” Isn’t Just a Cold Email Buzzword
At Clickagy, “Quality” Isn’t Just a Cold Email Buzzword

You check your email. Cold sales propositions clutter your inbox…again. “Choose us!” they wail in a desperate chorus. What do they promise? Analytics, CRM organization platforms, “unicorns to your horse,” quality this, quality that, etc. “No, thanks,” you think, imagining all the subsequent follow-ups that will plague you until you seek an early retirement.  

If you are worried about signing on with yet another brand with little or no return, we don’t blame you. 3rd party data providers all claim the same three “unique” traits: scale, transparency, and quality. Why? Because it doesn’t take a marketing veteran from behind a grand oak desk to figure out that this industry has 99 problems — and bad actors are a big one. 

Believe me, we feel the gridlock this industry has thrown up in a desperate attempt for security. However, despite all that, Clickagy has found its way into agency deal after partner deal after brand deal like a Lucius Fox secret weapon. All around us, distrust for 3rd party data groans and growls its way across the entire ad space, while our smug partners quietly benefit from data that is genuinely scalable, undeniably transparent, and above all, proven to be high quality.

Here’s an example of what we mean when we claim quality:  

Recently, Clickagy was approached by a leading home improvement retailer to play a “game” with a rigged deck. We stood by our claim to data quality and accepted without hesitation. The client set up a blind test: Clickagy data versus its own 1st party data. The goal was to see how many shoppers Clickagy predicted before the sale occurred. While the test went on, we were given no access to tag or capture traffic for analysis. 

By the time the quality test ended, Clickagy had predicted:

50% of the customers who purchased from the client’s website

18% of the total website traffic

56% of those targeted by the client’s display ads

35% of the people who opened their email marketing

21% new prospects with the same quality, but who were still untargeted, representing an opportunity of more than $749 million a year.

Imagine that sort of fire-power in your next campaign! “Scale,” “transparency,” and “quality” aren’t just buzzwords for us, and if you schedule a demo, we’ll prove it.

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Winners or Losers: Gambling Market Segments
Winners or Losers: Gambling Market Segments

The gambling industry has been booming and expanding across the world in various categories. Gambling creates the natural high and adrenaline rush that many seek without having to go skydiving. Most gamblers lose, but the activity provides an escape from everyday life in an exciting and stimulating way. 

At the heartbeat of the gambling industry lie some killer marketing strategists, working day and night to pique the interest of those who are willing to take chances. The odds are always in favor of the house (and everyone knows it), which is why a great marketing strategy needs to be utilized to maintain the jackpot allure. Aside from retaining consumers who have spent money on the various types of gambling operations, your marketing strategy should provide the perfect consumers irresistible offers at the right time. Gambling marketers work hard to generate repeated visitations or chances taken, which is why it’s important to determine who is in-market or interested in gambling and how they like to play in order to appeal to them. 

Instead of only contributing to analysis and predictions, consumer behavioral data is a necessary part of effective programmatic advertising, giving you a better understanding on what will appeal to consumers to keep the casino floor crowded. Market segmentation groups a population into subcategories based on their attitudes, behaviors, and participation in various gambling categories. Thus, making it easier to have a unique market influence over those consumers in each niche.

Marketing to consumers when they are primed to purchase is key! Not all consumers who visit a casino resort are interested in gambling. Some of them simply want to visit the luxurious spa at the resort. Casinos have become resort-style complexes packed with gourmet restaurants, upscales stores, lavish spas, and ‘happening’ nightclubs. Targeting visitors to the casino under the assumption that they enjoy gambling may saturate your campaign with inaccurate data and waste spend.

Another popular form of gambling revolves around betting. These winnings come with a lot of research when it comes to sports betting and racing. Predicting the winners and placing wagers on the outcome gets a gambler’s heart rate pumping. As gaming competition increases, fantasy sports has grown tremendously and it continues to grow each year. North America commands the global industry and the number of players in the USA has been increasing regardless of the laws and regulations surrounding it. Use their research time to influence them to bet more by targeting them before they place their initial bet.  

Are you tired of only targeting the high income bracket? Try reaching out to these people who show an interest in gambling and entice them to try the real deal! The lottery can be played both in-person and online now days. Online gambling has increased since cryptocurrencies have been incorporated into the market. Not all forms of the lottery are played online, though. Many consumers still enjoy paying cash and holding onto that yellow ticket, clutching it as the numbers are drawn and then crumbling it into a ball when they lose. From scratch-off games to national lottery drawings, marketing to those who are willing to wager a bet on their favorite numbers is an essential part of being successful. 

Clickagy, a data provider, helps you generate more revenue within the casino by focusing your advertising efforts on each subgroup of people who gamble so you can reach your specific goals. Clickagy’s audience segments provide you with patrons who are more than willing to make a bet.

Let’s roll the dice on this one and double down on your data. Clickagy provides actionable insights to help businesses identify marketing opportunities and grow ROI! Contact us today for more information – we’ll be the ace up your sleeve.

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Food for Thought: Grocery Buying Audiences
Food for Thought: Grocery Buying Audiences

We live in the age of the FOODIE, however, serving gourmet ads to the wrong audience won’t cause your product or brand to run off of the supermarket shelves. Influencing and engaging with household grocery shoppers isn’t as simple as it may seem. The grocery store industry makes up the largest food retail channel in the US, which is why marketers should treat themselves to farm-to-table data. As consumers continue to generate unprecedented amounts of data, leveraging behavioral data has become more valuable.

Having access to behavioral data allows marketers to paint a deeper, more complete picture of their customers. Yes, everyone eats, but tailor your marketing to groups according to how they eat. Rather than serving online ads to an endless number of users, use highly-targeted data to reach those who are especially interested in cooking with an ad set that resonates on a more personal level. Clickagy’s pairs well with a well-orchestrated creative campaign specific to certain subset shoppers. With insights into preferences, wants, and needs, Clickagy can help you target the customers who are most likely to meet your campaign goals in their specific sweet spot. 

Avoid targeting those who question why people cook when they can order delivery or take-away as well as those who have no interest in cooking at all (the ones that consider it a time-consuming chore). Instead, target those who have been observed researching trendy new recipes or love the social side of food and enjoy hosting dinner for friends and family. Or reach shoppers who dislike cooking with ads that promote ready-made meals. Behavioral data allows you to separate the two kinds of shoppers.

Behavioral targeting is especially important to more niche grocery store brands. Vegan, gluten-free, or allergy specific food needs represent a real part of the market, and in most cases, these consumers have to do the research themselves. Let behavioral targeting do the heavy lifting! If you market for a plant-based grocery store and want to reach a larger part of the vegan market, serve ads to consumers regarding your fresh organic produce that just earned a place in a regional supermarket. Or target the same customer with an ad selling the new “Impossible” vegan burgers that have hit the market with a sizzle. Instead of marketing to consumers who do not have a preference for plant-based food, target those who are either well-established vegans or ones who have been researching how to make the switch. 

Build an online marketing campaign designed to reach the most receptive audiences by using behavioral data. Clickagy is able to better identify what products shoppers want today and what they’ll be searching for tomorrow. Contact our team today for more information!

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Solve Your Analytics Problem With Behavioral Data
Solve Your Analytics Problem With Behavioral Data

In these decades of accelerated change, marketers seeking success stick to the most fundamental tenet of their trade: understanding their customers. Every brand’s success is built on that foundation. The best marketers of all get that, so using high-quality data to fuel your analytics solutions and reach an accurate understanding of your consumers is essential.

In a perfect world, the gears of behavioral analytics are well-greased by high response rates to surveys and feedback from positive and insightful consumers. However, marketers like you deal with a world in which the opposite is true. For a laughably high price, only inconsistent and small-scale survey data is available for purchase, leaving a high-quality or conclusive analysis of that data totally out of the question.

Just like you hope to do, Clickagy sees the need of its customers and meets the analytics quality problem head-on with a solution so simple: behavioral data that actually means something. By collecting all of our own data, we ensure its quality. By packaging it ourselves, we guarantee “freshness”. And by understanding its implications, we direct our clients toward success and leave them satisfied and asking for more. That’s the beauty of our “farm-to-table” data. 

Think about the last time you read an interesting statistic about the online behavior of consumers only to realize that it was released months ago, rendering even its most basic implication useless to you? Clickagy has sidestepped that problem by collecting all of its data in real-time, curating and improving our segments as we go to ensure data that is relevant to your analytics team right now.  

Here’s another move that you really can’t ignore: we are cheaper than most other behavioral data solutions.  At $0.69 CPM for pre-existing audiences and $0.99 CPM for custom, Clickagy data would save your budget even if it kept the same low standard other companies settle for. 

Or, maybe you have a budget large enough that the quality of data matters less than the quantity. That’s okay by us; we can handle your demand for scale. But in the face of any size project, we will continue to insist on meeting your demand for scale with quality data that scores. 

Take a look at our curated audiences to see what questions we can help answer or contact our sales team to learn more about custom audiences tailored to your specific ask!

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The Many Faces of the Cosmetic Industry
The Many Faces of the Cosmetic Industry

In today’s ruthless beauty business, having a vague idea of who’s in your target audience is not enough. A profound knowledge of your intended audience is a vital part of engaging this particular group of consumers. Don’t cast such a wide net to reach as many consumers as possible that you waste money reaching those who are completely uninterested in everything the cosmetic industry has to offer. A misuse of segmentation could make you lose out on business and miss sales opportunities.

Whether it’s a large or niche market, targeting a specific group of people who have shown an interest in your products or services is a key part of pushing content that is effective. It’s essential for smaller cosmetics companies with a limited marketing budget to focus on a specific market segment. This will narrow down who you are marketing to and, at the same time, increase your ROI because you’ll be spending less and targeting better consumers. 

Instead of marketing to the masses and hoping to reach some with the right message, Clickagy’s innovative segments of accurate 3rd party data will increase ROI while eliminating wasted spend. Our existing audiences in the cosmetology industry currently reach: 

Hair Care

A large number of hair products are available to meet the growing demands of the industry – from shampoo to styling products. Today, consumers are concerned about their hair aesthetics as well as scalp nourishment for longer, healthier, thicker hair. The professional hair care marketing is thriving in both products and beauty salons. This target segment includes consumers who have been observed researching different types of hair care products online. 

Cosmetics

Makeup application is often considered an art form! This colorful market includes anything from blush to lip stains that women of all ages and races find appealing. As the beauty market continues to defy gravity, reach the right consumers when they are prepared to purchase an item to add to their colorful collection. As makeup gurus know so well, slight differences make a huge impact. We’ll help you reach everyone according to their own taste and skin type. 

Clickagy can overlay a filter on segments to better help you reach those who are observed researching makeup free of parabens, harmful chemicals, or organic products. Clean cosmetics are trendy, and targeting individuals who are interested in eco-friendly, green, and healthy products is a niche that Clickagy offers based on a consumer’s lifestyle.

Skin Care

Regardless of age, skin care is an important part of taking care of the body. Everyone wants flawless skin, and consumers are willing to pay any amount to get that glow back. One driving force behind skin care is the demand for natural or organic products. This health trend has consumers researching products without chemicals, parabens, additives, or fillers in them. From anti-aging products to BB or CC creams, this audience is filled with consumers who have been observed researching products that will hydrate and fix their skin. 

There’s no denying the value of marketing with clean data. With years of expertise, Clickagy offers effective market segments to help you target your consumers’ purchasing behavior. Let us add a little highlight to your life by increasing your ROI. Contact our team today! 

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Build Your Own Burger (Market Segment)
Build Your Own Burger (Market Segment)

Purchasing 3rd party data is like assembling your perfect burger…or market segment. Only, it has to be the most satisfyingly gut-busting, best-dressed, seared to a sizzle-crisp market segment that you will ever take a bite out of. If I could use an emoji in this post, it would be drooling.

Put your finger on the pulse of the nation with Clickagy’s farm-fresh 3rd party data and be confident that your campaign will reach your intended audience. Clickagy offers pre-made and custom market segments made to order:

1. Decide what to eat:
By carefully subdivide your target market into segments that will best fit the product or service you are marketing instead of targeting all of the segments possible. With that in mind, what do you want your burger to ultimately taste like? A little spicy chipotle or a tad sweeter with grilled pineapple? How about adding a Southwest theme with perfectly crisp and salty hickory-smoked bacon topped with a homemade bacon aioli? Whatever your chosen medley of tastes may be, you definitely want to avoid the flavor of lighter fluid (black box segments) — trust me on this one.

What does your campaign need?

– Big or small audiences: Whether it be a regular-size burger or a slider version, your market segment will be packed with flavor. Always look at the monetary potential of a segment rather than the number of people in a segment. Take advantage of the expansive reach at your fingertips and deliver your marketing message to your desired audience.

– Granularity or scale: 80/20 ground beef is the perfect blend that results in a moist, juicy burger. We avoid the pre-packaged frozen hamburger altogether and focus on quality data. The more granulated a segment is, the deeper the details go. The details are important, and we provide them at scale.

– Custom or ready-made: From the classic, tried-and-true, all-American garnishes to ones that borrow flavors from popular international cuisines, you can customize your burger to your liking. Or, order a pre-crafted burger that’s never been frozen from a professional. Customize your burger toppings to suit your taste preferences. Our granularity allows you to create custom segments that meet the needs of each one of your campaigns.

2. Make the burger using Audience Lab:
So, you’ve chosen to make a Mexican cheeseburger that is going to hit your taste buds in the most mouthwatering way. To ensure that your burger has that scrumptious oomph to it, you’d handcraft the patties, adding a spicy homemade salsa, before throwing them onto a grill. Then, top it off by heading to the garden for farm-fresh ingredients to make a fresh batch of guacamole. It’s so handcrafted, it’s like a master chef made it.

Our Clickagy segments are created with similar care and intentionality. Since Clickagy is a farm-to-table data company, we prepare everything from scratch. Our AI NLP processor browses web pages for keywords, ranking them according to relevance. With accuracy and scale, Clickagy can reach both broad populations and controlled audiences with specific interests, all in real-time.

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