Thank you to every brand and agency that helped Clickagy experience an explosive 2017! As we kick off 2018, we’re looking to continue our aggressive market expansion, helping clients crush their campaign goals!
So effective immediately, we’re discounting the rate on all 2,300+ real-time, deterministic audiences in the Clickagy Taxonomy by 45%, to the new, sexy price of $0.69 CPM!
This is an unprecedented price for premium, non-modeled audiences, especially at a time when our data quality is higher than ever! Clickagy recently hired an entire team of dedicated employees, whose full-time jobs are to work with our clients and refine the quality of our segments… meaning every single day, every single one of our audiences is getting more potent and more effective!
With growing pressure on the programmatic industry, our motivation with this dramatic price drop is to help our clients hit their campaign KPIs without the CPM costs becoming prohibitive. As of today, we are officially the highest quality 3rd party data provider on the market, while maintaining actionable scale and one of the lowest data prices in the history of digital marketing!
The 3rd party data industry is broken! There’s little transparency, little quality, little flexibility, and from that, little confidence. Clickagy is on a crusade to do right by marketers, driving value with proven quality at fair prices. This year we aim to become an ubiquitous staple in every programmatic campaign, and with this pricing announcement, there’s truly no reason to omit Clickagy’s unique audiences from your programmatic strategy.
Our Audience Lab custom data will now be priced at $0.99 CPM, and any existing client contracts will be migrated to the new pricing model this week.
Thanks everyone for making 2017 amazing, and let’s make 2018 even better!