The Six Stages of the Purchase Process and How Clickagy Can Help During Each

The marketing community identifies six stages of consumer conversion in the online marketing space. From the moment your consumer recognizes they have a need, to after they have received your product, your brand will benefit from the 3rd party data and insights Clickagy contributes all along the way. 

 Here is how Clickagy technology can help you throughout the entire conversion process:

Problem

Clickagy collects activity from 1.5 billion devices across millions of domains, generating a unique understanding of the entire online market. We provide important insights regarding the wants and needs of your consumers before they have even considered a solution to their specific problem. By harnessing our raw data and converting it into understandable conclusions, Clickagy offers your brand a clear picture of the parts of the online market you can’t see and helps you predict your consumer needs long before your competitors can.

Research and Product Evaluation

As soon as your consumers are in-market for your product or your competitor’s product, Clickagy sees that activity and can immediately translate it into an actionable audience. Your consumers will be seen in-market and served ads before they have made their decision, catching them at a critical moment in the purchasing process so they choose your brand first.   

Decision and Purchase

By pairing our scalable 3rd party data with your brand’s 1st party data, we provide a clear understanding of what your customers were doing online before they converted. Using this data, we’ll help your brand generate a complete picture of your ideal consumer so you can tailor every aspect of your campaigns toward more of these conversion successes.  

Post-Purchase Evaluation

With the same pairing of your 1st party data to our 3rd party data, you will see how your current customers behave across the web after they convert. We’ll identify when your customers disconnect with your brand or are tempted by competitors so you can take action before you lose their loyalty.  

For more information about how Clickagy can play a game-changing role in your next campaign, contact our sales team today!

Clickagy CEO Harry Maugans to Present Powerful Campaign Successes at AASA Tech Conference

Harry Maugans, CEO of Clickagy, will be speaking on October 2, 2018 at the Automotive Aftermarket Suppliers Association (AASA) Tech Conference. Maugans was invited through a partnership with MontAd Media, a group that boasts a prominent influence on the automotive parts and aftermarket industry. He will share insights regarding the ways that parts and aftermarket companies can use new technology to identify and connect with hard to reach audiences.

Al Haberstroh, partner and Chief Strategy Officer for MontAd Media says, “Clickagy technology is a game changer for the aftermarket. It solves many marketing pain points and opens new sales opportunities that could never be pursued before.”

The presentation will discuss:
• How third party data can be used effectively in the aftermarket space
• The benefits of targeting in-market consumers and B2B buyers
• Case study examples of what a successful targeting campaign looks like

Clickagy’s partnership with MontAd media reaches across the data and auto parts space to create an effective method for reaching auto aftermarket consumers in real-time while they are still in-market for products. The partnership has already successfully generated a commercial vehicle brakes campaign that delivered over 250% improvement in click through rate (CTR), view through rate (VTR), and cost per conversion (CPC).

For more information, please contact pr@clickagy.com.

Why Digital Ad Campaigns Fail

Online advertising is a central part of any contemporary marketing strategy. Many businesses struggle when it comes to advertising their services or products online; they’re spending too much money and not seeing a return. If you’re currently investing in online advertising and nothing is working, it’s time to examine why.

No one learns how to play Beethoven’s 32 piano sonatas in the first five minutes of a lesson. The piano isn’t what misses the mark, it’s the pianist. You need to learn how to play before you can become a master pianist or composer. Below are three areas you need to examine to ensure that you’re hitting the right keys for a flawless programmatic campaign.

1. Your ads are not relevant to the audience you’re targeting:

If your content does not appeal to your audience’s wants or needs, then you could be damaging your entire campaign. Stop wasting dollars on a strategy that’s putting your message in front of out-of-market or irrelevant consumers. Instead of marketing hiking boots to everyone that comes across your sporting goods website, market only to consumers who are interested in hiking. Build your business by targeting responsive consumers with compatible ads, presenting them with products based on their unique interests, and watch your ROI summit new peaks!

2. You’re focusing on traffic rather than conversions:

Why spend your precious marketing budget on generating traffic for your website? Sure, website traffic is important because more visitors increase the number of opportunities you have to gain new customers, share your brand, and deliver a great first-impression…but none of that will impress your CFO. You need conversions!

The majority of visitors won’t automatically convert into sales by being sent through your conversion funnel. In lieu of relying solely on website traffic to increase your conversion rates, focus on someone with cash in hand rather than the window shoppers who will not convert. Precise audience data is critical for driving real conversions, and Clickagy can help!

3. You’re doing exactly what your competitors are doing:

Most marketing channels are already overly saturated, so why target the same audience as your competitors? Marketing success happens when businesses are able to reach their consumers before their competitors, and with Clickagy’s fresh Farm-to-Table data, you’ll gain a competitive edge. Position yourself ahead of competing brands by handcrafting unique audiences for each specific campaign objective, instead of purchasing mass-sold, off-the-shelf segments.

How to prevent programmatic campaigns from losing money:

The best online advertising campaigns improve over time, so let’s get started today! Instead of purchasing 3rd party data that has been pre-packaged for commercial re-use, purchase granular data directly from the source.

Use Clickagy’s rich audience data to lower CPCs and CPAs by targeting your market with stunning accuracy. Partner with Clickagy and ensure your strategy is primed for prosperity!

Are Your Halloween Campaigns Haunted by Poor Programmatic Performance?

Whether you’re promoting chilling decorations or taking advantage of the spooky atmosphere for a Halloween themed marketing campaign, effective programmatic needs a foundation of high quality data. With Clickagy’s real-time, 3rd party data, we build audiences in-house, without watering them down with modeling or old, dusty data.

Base your programmatic campaign on in-market and interest-based consumers rather than on broad demographic segments; if a consumer shows an interest in one Halloween tradition, they are likely to jump for others as well. Interest-based targeting offers a much sweeter result than a campaign that targets demographic audiences like “women in their 40’s” or “college students between 18 and 24”.  

There is no need to let this holiday sneak up on you like a poorly-staged jump scare from the 2008 horror parody “Zombie Strippers.”  This August, Clickagy is thinking ahead of the curve with a list of audiences your campaign should target during Halloween season:

Consumers In-Market for Halloween Decorations

Consumers in-market for Halloween decorations are willing to invest time, valuable closet space, and money into spooky effects and figurines. We have no doubt that they also want to take part in what your brand has to offer.

Consumers In-Market for Thanksgiving Decor

Many consumers bundle all of their fall holidays into one sweeping seasonal decorating effort. You know the look: corn husks, pumpkins, colorful leaves, scarecrows, etc. To access these consumers and their fall interest, target your ads to our in-market for Thanksgiving decor audience.

Consumers In-Market for Halloween Costumes

Consumers in-market for Halloween costumes love the holiday at large, and can be counted on to wear their adopted persona to a Halloween themed party or trick-or-treating event. Consider broadening your target to include general costume interest from buyers interested in cosplay, renaissance festivals, mystery dinners, and more.

Consumers with Seasonal Entertainment Interests

This audience of consumers interested in specific types of entertainment such as magic shows, thriller novels, or horror movies are already in the mood for a chilling atmosphere. Tap into these Clickagy audiences and their interest in the supernatural while you establish this year’s Halloween campaign as a record-breaking success!  

Clickagy backs you up with crystal clear data for a campaign that is ready to meet the market head on and receive better results than ever before.

Are you ready for this year’s Halloween programmatic campaign to be spooky good?

Data Matters When Your Client is the Tooth Fairy

You can’t believe it, but your boss at the agency just handed you a huge account. Your work on this project will show the big cheese what you’re made of and you finally have a chance to gain some leverage for that promotion. With such career-changing potential at stake, you do NOT want to mess this up.  

It’s remarkable: Your newest client is the Tooth Fairy!

Okay, not really, but the elusiveness of the campaign, its otherworldly budget, and some ambitious demands make you feel like you’ve landed a mythical creature.

Let’s just go with it.

So what problem is the Tooth Fairy having?

It’s a classic one: her ROI has gone down, thanks to fuzzy, black box data, and she needs innovative ways to boost her campaign. Like any programmatic effort, the Tooth Fairy is looking for real results in the rapidly changing world of ad tech. Apparently, pixie dust is just too expensive.

The Tooth Fairy’s marketing department tells her that she needs to reach 1 million households each night and deliver shiny quarters under pillows (or Bitcoin…seriously, kids are starting to get Bitcoin for losing teeth). Additionally, she needs accurate numbers so that her nightly operation functions as smoothly as a jazz concert. With such large scale, and the critical need to impress, you immediately know this campaign needs Clickagy’s 3rd party data!

      Why is Clickagy the best choice for your Tooth Fairy campaign?

Speed

Clickagy collects data in real-time, building audiences of consumers in market for relevant products right now. The pillows visited last week are unlikely to harbor more gleaming teeth tonight, no matter what our competitors may say with poorly constructed models. Clickagy’s data represents consumers who are in-market right now, so the Tooth Fairy won’t have to worry about constructing her marketing operation on data that’s due for some flossing.

Accuracy

Clickagy Audience Lab segments are handcrafted according to specific client need. For example, the Tooth Fairy would be most interested in targeting adult consumers in-market for products relevant to elementary-age children. Think school supplies, kid-sized soccer cleats, chewable calcium tablets in the shape of Disney princesses, etc. By constructing accurate audiences according to consumer interests, Clickagy enables marketing precision that drives game-changing results!

Trust

Clickagy audiences are clean and free of hazy data. The Tooth Fairy needs to spend her evenings collecting pearly teeth and cannot afford to be sent to the wrong houses. Clickagy collects all of its own data, eliminating the variables that come when a provider uses middlemen. We call this concept Farm-to-Table Data.  

Your unicorn-like contract with that esteemed brand you want to impress is important to us. Your promotion is important to us. Honest data is important to us. Our structure ensures that Clickagy is supporting your most important client relationships with precise and powerful data.

If you’re interested in learning more about how Clickagy’s audience data can be the bedrock of your next programmatic campaign, contact our team today!  

Reach Eco-Friendly Buyers with Exact Behavioral Targeting

It’s no secret that in today’s market environmental ethics sell. In fact, roughly 50% of adults say they are willing to sacrifice convenience for an environmentally safe product.

In the last 30 days, Clickagy observed millions of people researching clean energy, environmental political issues, pollution, and vegetarian products.

Clickagy, Programmatic, Eco-Friendly Data, AdTech, 3rd Party Data

We are constantly tracking consumer interests and packaging this data into audiences. Right now, each of these packages of data is ready to be delivered directly to your preferred DMP or DSP.

In addition to packaging on-the-go audiences, Clickagy also created the Audience Lab, a platform that allows you to create a custom audience based on where diverse consumer behaviors intersect with each other. With granular third-party data from one of our custom audiences, you’ll upgrade basic demographic targeting to surgical behavioral targeting.

Reaching Eco-Friendly Buyers:

There are two kinds of eco-friendly consumers: people who appreciate the option to make ethical purchases and people who choose to live an entirely green lifestyle. A Clickagy custom audience can include both kinds of consumer or create a separate audience for each.

The Casual Eco-Friendly Consumer:  

When you market to these buyers, position your product as a guilt-free option to what they’re already buying. Capitalize on existing in-market behavior by offering your eco-friendly product to the perfect Clickagy custom audience as an alternative to environmentally irresponsible products.

Clickagy Audience Third party Data for Eco-Friendly lifestyle consumers

The Lifestyle Eco-Friendly Consumer:

This group of eco-friendly consumers is smaller, but devoted to the ethical foundation of environmentally-safe products. They are committed to an eco-friendly lifestyle, right down to the smallest of details, and are willing to forfeit convenience toward this effort. Clickagy will help you reach the perfect audience of lifestyle eco-friendly buyers while you captivate them with the message that will drive conversions.

Clickagy Audience of casual eco-friendly enthusiasts

Clickagy’s Audience Lab platform is able to sort all of these consumers into custom audiences and send them directly to your preferred DMP or DSP. When you pair a killer creative with one of Clickagy’s hand-picked audiences in a precision programmatic effort, your ROI will soar!  

If you’re interested in learning more about how Clickagy’s audience data can improve your programmatic performance, contact our team today.

Farm-to-Table: Artisanal Data

The phrase “Farm-to-Table” is a growing concept in the food world. It describes when food is directly-sourced from the farm and delivered to the restaurant, without wholesalers or middlemen, allowing for a high-quality product with complete transparency into the food production process. The same concept can be applied to data, where it is obtained directly from the source in real-time by Clickagy technology, providing a trusted approach to audience data. By owning the entire process, you can fully trust and understand what is contained within Clickagy data. Try an organic solution; think of your marketing efforts like the food you eat!

      Interpret your data:

  1. Sourced: Where does your audience originate? Does your data provider farm it themselves or are they simply a reseller of someone else’s product?

Your company gains an impressive edge over the competition when your data is pure instead of assumed and modeled. Stop using watered down sources like look-alike modeling or broad generalizations, and upgrade your campaign to Clickagy’s surgical, observed data!

  1. Freshness: How recently was your data harvested? Is it already old and stale by the time you get it? …are you sure?

Simply receiving data is not good enough; if data is not fresh, it loses value and relevance. Avoid the muck and embrace the freshness of Clickagy’s 3rd party data that has never been inadequately packaged or mislabeled. Our data is collected in real-time, then delivered to your ad buying platform as quickly as possible, ensuring nothing is stale!

  1. Quality Assurance: Is your data contaminated? Is it modeled with fillers and byproducts to give the illusion of quality at scale?

Have you ever questioned when another data vendor says they have 30 million CEOs? Or when they can target all 500 million Line Dance enthusiasts in the US? Farm-to-Table data ensures quality by reducing the role of the middleman, eliminating the defects.

  1. Preparation: Does your organization demand transparent visibility into your 3rd party audiences? Do you know who prepares it or how many people have handled it?

By embracing Farm-to-Table data, you are able to work with a more viable structure that clarifies exactly where and how your data has been prepared. Our dedicated team of audience strategists are always available to assist when creating the perfect audience, and our team is happy to walk you through the process, step-by-step, explaining how your data is collected and can be best utilized.

Put your finger on the pulse of the nation with Clickagy. Our surgical data ensures you can find the needles in a haystack exactly when you need them! Feel confident and safe with Clickagy’s 3rd party data and its unmasked provenance. With Clickagy’s fresh behavioral prospects, you can be confident that your campaign will precisely reach your intended audience, without false positives!

Summit the Outdoor Recreation Market with Precision 3rd Party Data

An astonishing $887 billion is spent annually on outdoor recreation in the US alone! That’s a massive market fueled by passionate consumers who live and breathe the anti-fluorescent lifestyle.

When developing your marketing strategy for reaching outdoor enthusiasts, notice the diversity of the market. Audiences like hikers, mountain bikers, fishermen, hunters, spelunkers, etc., are all outdoor enthusiasts. Each group further splits into varying levels of experience and intensity: for example, novice hikers need sturdy boots but don’t necessarily require traction cleats like an adept mountaineer would.

Instead of crowding each of these audiences into black boxes like “Outdoor Enthusiasts,” Clickagy is able to separate them into high precision segments, ensuring you only target relevant people. Why pay for a heavy-handed mass marketing endeavor that reaches as many people as possible with the accuracy of a spray bottle?

Clickagy captures your distinct audience in real-time and delivers it directly to your preferred DSP or DMP. When your ads are shown to more interested consumers, you will dramatically improve ROI and grant more opportunities for growth.

How does this look in practice?

If a cyclist shows interest in kayaking, your brand is right there with them, promoting pedal drive kayaks. When a snowboarder shops for a new board, an ad is served for new bindings as well.   When an expert rock climber researches a lightweight sleeping bag, your brand offers them a portaledge hanging tent system. If a photographer is looking at trails in the Grand Canyon, your brand is there with a backpack that prioritizes weight and stability. Clickagy has the high-quality data intelligence to help you reach the right person with the right message at the right time.   

If you’re interested in learning more about how Clickagy’s audience data can improve your programmatic performance and help your ROI summit a new peak, contact our team today!

6 Home-Improvement Audiences to Target This Summer

This summer your consumers are going to be taking advantage of the warm weather, the extra time on their hands, and a breezy good mood to take on some extra projects around the house. If you are a landscaping company, painter, kitchen furnishing company, or interior designer that isn’t getting the ROI you want online, maybe your marketing strategy could use a remodel as well. Rather than blindly targeting a massive audience of homeowners, consider a more curated and granular approach that targets homeowners within these six specific interest groups:

 

Gardening and Landscaping

They say the early bird catches the worm, an idiom that is certainly true in the case of gardeners who begin their planting projects in the early spring. However, these audiences are never done working the land. Our technology can select this audience based on their direct visits to web pages that discuss gardening items and tactics throughout the year as they improve their gardens and plan for next year. Active gardeners have the interest and time for outdoor improvement, making them a good match for home improvement targeting as well.

Home Entertaining

Whether these homeowners are families or live with a dual income and no kids, this audience is determined to impress. They may look for new patio furniture to accompany grilling endeavors throughout the summer or consider updating the dining room before they have guests over when the weather cools down. Make sure to target this crowd throughout the summer so they have you in mind when they pursue their next home improvement strategy.

Furniture

The furniture in-market audience is already beginning to invest in a remodel of some type and is taking advantage of the warm weather to get off the couch in order to find a new one. These consumers are opening their minds to changes within their home, offering a powerful marketing opportunity to marketers in the realm of home improvement.

Outdoor Games

The consumers with an interest in outdoor games have the time on their hands for some home improvement measures and are likely to take on a new project soon. Take advantage of this opportunity to think ahead of the curve so that your brand is the one that comes to mind when these consumers decide to make those changes.   

Back to School

Back to school parents of preschoolers, preteens, and teens are in-market for backpacks, crayons, papers, pens, and clothes. These consumers will descend on the market heavily in mid-July as the new school year approaches, all with one thing in common: kids. As parents herd their kids through the aisles, comparing crayon prices at Walmart, they are going to be keenly aware of the fact that their kids are growing up too fast. Parents at this time of year look back at a whole summer and wonder how nothing got done. This is the perfect opportunity for marketers to jump on the home improvement market with bedroom and kitchen remodel options.

Wedding Planning

Wedding planning is an extensive process that can leave an engaged couple exhausted, stressed, and less affluent than they would like to be. However, a wedding also implies a major change in life that indicates newlyweds who may soon be first-time home buyers. If so, they will be needing to take necessary home improvement measures when they move in. Market to the wedding planning audience in anticipation of the next big step their lives will take.

 

Just like painting a home, your marketing campaign requires careful attention to detail and individual interest in specifics. This is how Clickagy can help. Our unique, third-party data collection technique allows us to select a hand-picked audience for your specific needs and offers a marketing strategy that is more direct and effective as it targets consumers that are genuinely interested in your products.

Beer Audiences on Tap – CPG Data

From hometown craft-breweries to the global empires, customer loyalty is important to the beer market! With times changing and demographics being broken down, it’s time to infuse your strategy with a stout data source. As a brewing industry marketer, how are you influencing the right hops enthusiasts? Data can transform your brand while providing your marketing strategy with a delicious edge!

Companies have been collecting big data for years to reveal trends in online behavior. The collected information empowers marketing initiatives by gaining insight into beer connoisseurs. To streamline your digital marketing campaigns, you’ll need data that isn’t skunked!

     …but how?

Simple. Through microbrewed data!

  1. High-volume: big data comes from all over the web, and Clickagy scours over 1.5 billion devices across the US to find the relevant audience segments who are likely to engage.
  2. High-velocity: real-time data lets you reach consumers while they are still in-market. For example: during a party-planning phase rather than the day after the party.
  3. High-granularity: detailed data that can be shaped to meet the needs of each individual beer marketer while avoiding any broad, overbearing categories that are a forced fit. Instead, Clickagy provides data that is snug!

Just like beer, data has a great potential for complexities. The more variables that are incorporated, the better the taste. Instead of marketing single variable beers to a single variable audience, market toward a plentiful and dimensional audience with great volume and accuracy. Instead of marketing toward people who are employed or have a median household income, choose to market wisely and target niches. Use smart data to turn heads and capture the attention of those who prefer craft beer or grab those who have shown interest in webpages like Beer Advocate or Untappd. Tap into a steady flow of granular data today instead of waiting until the end of the fermentation process.

The beer industry can realize huge ROI gains from better data intelligence. Clickagy sees a vast amount of activity online from beer enthusiasts, and tapping into that can help breweries in the production process know when to boost inventory of certain beers and when to maintain stock to keep consumers happy. Data algorithms are able to analyze which beers should be placed on sale during a seasonal period to sell more. By anticipating what consumers want before they show in-market signals, your brewery is able to rethink existing marketing strategies and merge the data to stay on top of consumer demand and maintain a competitive advantage in an aggressive market.

Clickagy can guide your digital transformation through providing curated and custom niche segments to help you meet and exceed your marketing goals. Leverage surgical 3rd-party data to increase efficiency by working with Clickagy’s high-precision data. Clickagy offers real-time, premium behavioral data that will serve you a relevant and tailored beer audience before the yeast settles at the bottom of the tank. Data can transform your brand while providing you with a momentous competitive edge! It’s time to outperform your competition with filtered data. Benefit from Clickagy’s ability to remove impurities and provide custom-built audiences to hit your ideal prospects.

Become lager than life with Clickagy.

Big data, better beer.

Related audience segments:

Anheuser-Busch

Budweiser

Coors

Corona

Michelob

Yuengling

Heineken

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