Reach News Readers in your Next Campaign

Right now, the majority of American adults still prefer to get their news on TV.  However, this is changing rapidly, as technology dominates more and more of every market.  As recently as 2013, only 54% of adults used their phones to read the news, while today that number has grown to a substantial 74%.  This may be due in part to the fact that younger generations take up a larger portion of the news market every year, while older generations grow more comfortable with online resources as a whole.  

As this market shifts, Clickagy has stepped up to accommodate it. Clickagy draws data from the online news world, and uses those news sources to inform its audiences. So, when your target consumers show a specific interest in a news story that is relevant to your targeting goal, Clickagy collects that data and is ready to leverage this audience of news readers at a mere nod from you. This strategy could launch your next great success story.

What does that look like specifically?  Here are five ways that narrative could manifest:

B2B Industry News

If you are a B2B brand, your focused B2B buyers will want to be aware of what is going on in their industry. When a reader is shown viewing an article specific to their industry, this is a pretty important indication that they have a particular stake or interest in it. Even if the reader does not have a seat in the company as a buyer in any official capacity, they have daily contact with those who do. Do not overestimate the value of name recognition in the purchasing process, especially among those surrounding the decision makers on a daily basis.  

Brand News

If your brand is making waves in the news, the consumers most interested in your brand will be paying attention. Even if your brand has made the news for a bad reason, this audience will be a crucial target for your next campaign. If your brand faces this sort of media attention, Clickagy will build an audience of consumers that are paying attention to these events so your next campaign can focus on consumers already proven to care.  

Competitor News

On the other hand, if it is your competition that has just made a splash in the news, work that situation in your favor as well. Whether their media attention is for something positive or negative for their brand, consumers are going to be interested in the articles that surface. We’ll build an audience of these consumers interested in your competition so you can target consumers when your competition is in the spotlight, and offer them another option.

Political Campaigning

If your marketing efforts benefit a political candidate or a promotional effort for a new bill, targeting voters according to the news they read is going to be a critical tool in your belt. Certain voters are more likely to be interested in a story or news source than others and your campaign is in the perfect place to take advantage of that. We’ll grab an audience of voters based on who is paying attention to issues swing voters are most interested in, while you plan a convincing campaign to target to them.  

Celebrity News

It is no secret that some products sell really well when they are endorsed by popular celebrities.  If you are a major B2C brand that relies heavily on celebrity endorsements, a Clickagy audience of news readers is a perfect fit. Reach consumers fixated on one of your celebrity ambassadors by targeting consumers who read news about them. The addition of this strategy to your cross-channel marketing plan will boost your product’s success even more.  

Avoid falling into all the same weary patterns all your competitors do!  Try targeting news readers and benefit from the gold mine of a largely untouched world of online data. Clickagy gathers data from billions of devices every day, and we are ready to power your next record-breaking campaign. Contact us today!

Optimize Your Millennial Reach with Psychographic Powered Demographics

Consciously or not, millennials digest a considerable amount of content each day, crafting a symbiotic relationship with data. They are the first generation to grow up with unlimited access to relevant information, leading them to be the most talked about generation in today’s marketing atmosphere.

A generation isn’t a label, a category or a simple demographic. It’s more like a type of behavioral targeting and the better you understand generational behaviors, the better your ROI. Are you effectively reaching, attracting, and retaining millennials? If they are your target market and your data isn’t accurately finding them, then your cost of marketing to the wrong consumers is huge!

The ever-changing consumer landscape is largely made up of Generation Y who are demanding more personalized experiences. As a marketer, you need to speak your audience’s language of using organic keywords that resonate with them rather than a younger generation. Most people assume that millennials are all 25-year-olds, un- or under- employed, living back home in mom and dad’s basement.  Millennials are going through a variety of life stages and lifestyles within the age group of 19-36.

Millennials are no longer the college students with participation trophies in their overly decorated dorm rooms. Millennials are the ones purchasing diapers for their first or second child, immediately after searching for their favorite high school hits from Hinder and Nelly Furtado that they used to download from LimeWire. They’re the families with subscriptions to a meal delivery service because their careers are so demanding that they don’t have time to make grocery runs, clean the house, and cook. They utilize tech to make their lives a little bit easier.

Today’s negative perception of millennials varies greatly from who they are. Millennial’s transition between young and middle-aged adults makes them harder to pin down, but we’ve got the solution for you! Gain a deeper understanding of the evolving behavior of millennials with Clickagy as we uncover common patterns to create more accurate segments by observing online behavior as it occurs. Clickagy’s innovative way of using psychographic powered demographics helps you reach those you didn’t know were even part of the segment.

By using psychographics to identify the millennial generation, Clickagy is able to place users into a more accurate demographic than other data providers. With Clickagy’s data, you are able to reach your best fit.

Contact our team members today, and we promise you won’t have to smash that mute button because there’s no static here! Just pure Farm-to-Table data.

The Heart of Valentine’s Marketing

Consumers spend a lot of money on love, and love ain’t cheap! Feel the love of an increased ROI by connecting to the right audience before the cards, candy, and flowers are handed out. Deliver what your consumers want before they know they want it. Market segmentation is a great way to reach your audience on a personal level.

Digital marketing brings home the bacon…or heart-shaped chocolate boxes. Marketers segment their audiences into smaller subsets in order to target the right devices with the right marketing messages. Segmentation can be overwhelming at times, especially when you’re trying to get ahead of your competitors for a seasonal retail holiday like Valentine’s Day.

At Clickagy, we understand that it’s important to carefully consider when and how you’ll send out a marketing message, so let us take care of the who in the run-up to Valentine’s Day. If you’re still uncertain about how you’ll boost your conversion metrics, take a look at Clickagy’s real-time audience segments to increase the probability of purchases:

Valentine’s Day Gifts

Valentine’s Day is an industry in itself, and consumers usually leave their purchases for their loves to the last minute. This audience is interested in the classic, cookie-cutter gifts that overflow the store shelves with pink and red. Help them with great new greeting card ideas or even boxes of chocolates with mini bottles of Baileys inside. Stand out by the crowd by giving this audience little hints before they realize that V-day is on its way.

Jewelry

Jewelry is a great gift for every occasion, especially a holiday centered around romance. Engage the right consumers when sending out marketing content intended to capture their attention. Speaking of jewelry…you might want to sit down for this one…some consumers in this audience will use jewelry as the ultimate expression of love, and to fuel their perfect proposal they’ll need the perfect engagement ring. Valentine’s Day is one of the most popular days of the year to get engaged!

Flowers

Lovebirds around the US don’t know that California is the main domestic floral producer, but that’s the last thing on their mind when aimlessly wandering around the web searching for the best deals on last-minute blooms. This audience has been observed researching different types of flower bouquets and their meanings for special occasions.

Romantic Getaways

Cue up the violins, rose petals on the bed, and a bottle of bubble. It’s time for these consumers to pack their bags and board a flight to your resort or rental. From a spa in the Grand Cayman to a log cabin hideaway in the Smoky Mountains, taking a couples vacation for V-Day makes for a perfect escape. Target this audience before they know exactly where they want to go, and before they get away from you.

Singles

Roses are red, violets are blue…booze costs less than dinner for two. Whether they do a Secret-Santa style Valentine’s exchange or play Tinder roulette, singles make up a huge part of the Valentine’s Day audience. Some may celebrate with ‘Galentine’s Day’ or throw an anti-V-Day party, both of which will serve up a tasty cocktail or two. Target those looking to cheat February 14th to enjoy a discounted dinner for two or a half off couples massage with their bestie. Or, capitalize on those investing in some much-needed retail therapy leading up to the day itself.

Valentine’s audience segments are not confined to the floral industry, and by slicing the audience into various segments you won’t limit yourself. Instead, work with Clickagy to target the audience that will best fit your campaign.

Segments Designed for the Runway

“In order to be irreplaceable one must always be different.” – Coco Chanel

Take advantage of the changing of the seasons to share new fashion designs to a highly targeted audience. Partnering with Clickagy is the perfect way to increase your marketing ROI!

No one can afford to target everyone; precision marketing allows you to focus your marketing dollars and brand messages on a specific audience. Your business can gain a competitive advantage by targeting a niche market while maintaining an affordable and effective marketing plan. Consider a granular approach that directly targets those who are interested in purchasing the latest fashion trends with the following segments:

Athletic Wear

The leisure trend surrounding activewear has become so popular that is has carved out a niche for itself in the clothing industry. It’s even garnered a spot in the Merriam-Webster dictionary under ‘Athleisure’. Use this audience segment to capture the attention of those who wear activewear for exercising, for lounging outfits, or for both style and functionality!

Swimwear

From people in search of monogrammed bikinis to name brand swim trunks, the swimwear market attracts a lot of attention. Reach consumers looking for the perfect, best-fitting swimsuit for their upcoming cruise; they’re looking for your product, all you have to do is make sure they receive your message.

Bridal & Wedding

No two brides are alike and not every bridal party is in the same target market. From wedding dress rentals to cufflinks and studs for the groom, you’ll find the perfect fit within this segment. People in this audience have been observed researching attired that includes clothing, shoe, and jewelry worn by the bride, groom, or bridal party to wedding venues and cake tastings. From brands like J. Crew to Vera Wang, we’ve got you covered!

Lingerie

Lingerie can be purchased by women looking to feel sexy or by loved ones buying gifts! This audience appreciates pieces that flatter their body types, fits well, and is comfortable. The purchaser could be looking to wear items for a special occasion or simply love the provocative style that it adds to their everyday wardrobe.

If you’re interested in finding out more on how Clickagy’s data will benefit your ROI, contact our sales team below.

Destination Data: Hotel Market Segments

Each traveler, whether for business or leisure, plans their hotel stays differently, and with smart data, you’ll be able to reach them effectively. Sending the right messaging to the right consumer on the right device can pose a challenge. There is no denying the importance that data holds in advertising and marketing. To resonate with your consumers you need to understand their pain points, purchase preferences, and shopping habits.

To stay ahead of the curve, make smart campaign decisions by extracting more value from your 1st party data with 3rd party data. Your amount of 1st party data is finite, and combing 3rd party data will give you insight into a consumer’s interests, preferences, and behaviors that you need for scale. See who your consumer is by leveraging 3rd party data to better build campaigns. Clickagy sorts users into audience segments. Here are three hotel market segment examples:

Luxury Hotels

The luxury travel market epitomizes the most desirable destinations, transportation, and accommodations in an all-inclusive travel experience. The rising trend for exotic vacation experiences generally comes from those with disposable income in the middle and upper class. As the popularity of luxurious travel rises, ensure that your company is able to find those who are interested in vacations that offer a once in a lifetime experience.

Economy Hotels

These travelers are looking to make the dollar go a little further. They are willing to splurge on amenities, but they want to ensure that they get exactly what they pay for. These consumers are in search of solid customer service, low rates, and a well-built experience with a free continental breakfast or WiFi thrown in.

Budget Hotels

Price, location, and quality remain top considerations for this consumer segment. The hotel industry accommodates these travelers by offering bare bone accommodations for low prices. A budget hotel audience would rather enjoy spending money on experiences like backpacking across the country rather than a hotel with a vast amount of amenities.

Contact Clickagy today to learn more about our custom and pre-curated audiences.

Mobile Marketing Reaches your B2B Customers From Inside Their Pockets

B2B brands tend to stick by traditional means of marketing, and only dip their toes into programmatic advertising if they can do it cautiously. The problem with this strategy is that traditional means of advertising are falling by the wayside, while programmatic, especially for mobile, is taking over. eMarketer reports that the average mobile ad spend alone is expected to increase from 33.9% in 2018 to 47.9% in 2022. While the majority of mobile programmatic spend comes from enterprise B2C brands, this is bound to change. Research shows that 86% of millennial B2B buyers believe their phones are essential for business success. Each year the number of millennials in the workforce grows, and by association, so does phone usage for business purposes.  

Consider the many opportunities for B2B buyers to encounter ads, and how that would affect their purchase decision process. For buyers making the commute on public transportation, mobile interaction will have a powerful impact on the way that they begin each business day.  Many buyers use a separate computer at work than they do at home, so desktop ad targeting can only happen during the business day. Mobile is different because your ability to target goes home with them.

Clickagy plays an important role in this process by collecting data across nearly all of a consumer’s devices, allowing us to place them into audiences according to their interests and behaviors across both their personal and professional lives.  So, whether those B2B buyers are surfing the web during their subway commute, reading industry news at home after dinner, or scrolling through products while taking their habitual fifteen-minute bathroom break at the office, we see their clicks.  

In a B2B market that hasn’t fully accepted the massive potential of mobile ad targeting, Clickagy stands out as a powerful solution. We are a B2B company ourselves. We understand most of the marketing problems businesses face on a personal level, so we developed technology to solve them. We have the scale and the accuracy to reach any niche B2B market that a brand needs to contact in order to run a successful and affordable programmatic ad campaign.

Here is an example of just how granular we can get.  Recently, Clickagy pulled together audiences of B2B buyers in the automotive industry for an auto aftermarket marketing firm.  

Some audiences targeted were:

• Light duty diesel truck technicians researching injector issues

• Fleet owners and managers

• High level diagnostic technicians

Imagine that kind of granularity in your industry!  

Mobile ad targeting, and the data that powers it, is an important tool for everyone to use. Clickagy data can power your B2B campaign, no matter what your marketing goals are.

 

Go Where The Farmers Are with Farm-to-Table 3rd Party Data

We are witnessing the digitalization of the agricultural industry and with it an innovative approach to keeping your agriculture equipment business alive amid shifting trends. Many Ag companies still rely on marketing through direct mail as a way to market to farmers. However, there is a more effective way to reach your market: digital marketing. This method performs best in terms of true audience reach and ROI.

Most of us take for granted quality internet access. Since farms are typically located in rural areas, optimized internet connections aren’t always available, but because one farmer in an entire state is still using broadband, does not mean that they all are. Modern farmers are surfing the web, watching YouTube videos, and checking their email inboxes. No, direct mail may not be exhausted, but it only works as part of an integrated marketing strategy.

Targeting farmers online is a great strategy moving forward, using data to find farmers who would be your ideal customer. Personalization and increased ability to reach your target audience is crucial for your success as an Ag business marketer. Marketers can be quickly overwhelmed by the amount of data that they have, or they are unable to fully use the data they have at their disposal. Stop crunching numbers and marketing farming equipment to Manhattan socialites. A key component when marketing farming equipment and technology is targeting those who have shown interest in order to cultivate an impressive ROI.

Programmatic lets you target audiences based on their online behaviors; it puts a focus on reaching the right people at the right time. When your ad for milking machines lands in front of the eyes of a dairy farmer expanding their operation, you directly target a user browsing at a time when they’re most inclined to purchase.

This is where Clickagy steps in with clean 3rd party data. Clickagy generates data and analytics that you need to reach your target audience when they are observed accessing certain types of information relating to your products or services. With Clickagy, there’s no guesswork because we own the entire process, eliminating the need for a middleman or inconsistencies in our organic data.

Contact our sales team today for more information on how we can help you, or read more about our Farm-to-Table data here.

Privacy at Clickagy

Privacy has been a major concern lately as tech continues to grow and stretch beyond imagined boundaries. Clickagy understands this concern, even from the consumer standpoint because after work we all exist as internet consumers as well.

Most people don’t like the feeling of being watched. It is unsettling, just like any invasion of privacy or sense that someone knows too much about you.

Clickagy is not here to exploit your privacy. In fact, we are doing what we can to use our data in a way that is both ethical and effective.  Here are four reasons you should feel comfortable participating in the Clickagy ecosystem.

Participation in our data is voluntary.

I start here because I want to emphasize that Clickagy prides itself on transparency and trust. Beyond this, we understand that Clickagy benefits most from a society that is comfortable with programmatic marketing, and to do that we believe in the importance of willing participation. If you are uncomfortable with our use of your data, and would like an easy exit, click here to opt out.

All the data we collect is anonymous.

This is the most important way we demonstrate our respect for privacy. Absolutely nowhere in our system do we keep your name, phone number, address or any other sort of delicate information bundled up into a neat little package for shipping off to the highest bidder. Not only do we personally get queasy at the thought of exploiting the internet in that way, this practice is decidedly illegal and strictly enforced.

Again, for the sake of transparency, here’s how our data collection works:

To collect data, we match the cookies found on that device to a unique identifier stored within our database. When we see a known device hit a particular page, we file that device identifier into audiences based on page content and user interest.

That’s it.

The power of our data comes from an ability to analyze web pages and what they mean to a consumer, not from analyzing the consumers themselves.  

All of the data we collect is relevant to your observed interests.

This comes down to what marketing is: an orchestra of creators working together to connect the right products with interested consumers. So you are in market for wireless headphones that drop a clean beat? What is wrong with being served an ad for a bluetooth speaker as well? Ultimately, this process benefits you by notifying you about products you may actually be interested in.  This programmatic world makes advertising far more user-focused than superbowl ads or roadside billboards ever could be. The system is mutually beneficial, and more efficient for both sellers and buyers than any other capitalist system on earth.

You are just a number. One of over 1.5 billion, in fact.

This seems like a cop out, but it is important. Built into the structure of Clickagy is a promise never to build and send an audience of less than 1,000 devices. The data trail you leave behind as you journey from page to page is shuffled into vast audiences and sold exclusively in that context.  

If all four of these reasons do not persuade you to trust Clickagy or the programmatic ecosystem as a whole, please feel free to opt out.  Here is the link again.

New Year’s Resolution: Gym Memberships

Each year, people feel empowered by the opportunities in front of them, hoping for success, prosperity, and happiness. People all over the nation come up with a range of New Year’s resolutions, thinking of ways to better themselves. It could look like this:

This peak time for self-improvement is great for gyms and health clubs. While they make promises to reinvent and rid themselves of their daily repetitive routine, your audience spends time researching ways to maintain their challenging resolutions.

Get new customers to sign up for your gym by tapping into market segments observed researching a place to exercise. Weight loss seems to be the losing battle each year, but by utilizing a targeted marketing campaign with a base of high-quality data, you’ll be celebrating their before and after images.

Rather than targeting a broad demographic of consumer segments, focus on those who are in-market or who demonstrate related interests. Target audience segments of people interested in “Athletic Wear” rather than a broad, imprecise demographic segment of  “men in their 50’s.” Get ahead of the competing gym by using Clickagy data to start targeting these audiences of consumers who want to lose their holiday fluff or bulk up.

Consumers In-Market for Exercise & Fitness or with an Interest in Exercise & Fitness

These consumers are driven to lose weight or bulk up! This segment may require some emotional support and reassurance along the way. They are self-motivated individuals when it comes to health and fitness, and are focused on achieving their personal best goals.

Consumers In-Market for Nutrition

While bodybuilders and extreme athletes are often the targeted audience for nutrition products, mainstream consumers with active lifestyles are often in-market as well. Beverages and snacks should not only taste good, but they should be good for you. With the new year rolling around, more and more consumers will be observed researching protein and whey products as well as supplements to help them better reach their physical goals or lose those extra pounds.

Businesses in Healthcare Promoting Exercise

Target consumers who have been observed researching weight-related healthcare or surgeries, and share your encouraging content to those who will more than likely be recommended to workout on a regular basis.

Diet and Weight Loss

Weight loss and weight management is an increasing market due to the increasing prevalence of obesity and related diseases. These consumers are researching how to lose or maintain their weight. This segment has been looking into weight loss books, cleanses, clinics, online-based subscriptions, and supplements. Market gym memberships toward those observed researching diet and weight loss as they aim to better themselves in the coming year.

Who says only your consumers get to seek mad gains. With high-quality data at your back, you can confidently add “achieve a record-breaking ROI” to your own resolution list!

Wave Hello To Swimwear Season with a Clickagy Powered Campaign

Nothing sells swimsuits like those first few rays of sunshine in the spring, so when all this dreary weather thaws, your brand better be ready.  Use our 3rd party data in your next swimwear campaign and we’ll ensure that the audiences you reach have that seasonal spring in their step which is so lucrative for brands like yours.

When considering how to target your consumers, focus on why people are searching for a new suit, and we’ll help you develop those relevant audiences.   

Your consumers love fashion…

People who love fashion are easy to attract, and since swimwear fashion goes into hibernation over the winter months, fashion gurus will be excited to see what your brand offers when the seasonal tide turns. Share your ad with an audience of Clickagy proven fashionistas to stir up this excitement!

 

Your consumers are replacing tattered or outgrown suits…

Maybe they are buying for a couple of bean-sprout kids or maybe they let all those holiday cookies stick. Either way, they pulled out that suit from last year and noticed the stitching is squeezing all the wrong places. Clickagy has an audience for these groups, ready to be specialized according to in-market specifics.  

 

Your customers are going on vacation…

Lucky them! These customers may already have a few suits, but that trip to the Bahamas is exciting enough to make them want to don the most flattering set of spandex they can find. Our 3rd party data will tell you which consumers are prepping for a jaunt in warmer weather. Before they head off to soak up the sun, you’ll soak up some profit!

 

We’ll help you lift up your ROI like your most popular bikini lifts up…you know. Contact our team today!

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