Beer Audiences on Tap – CPG Data

Beer Audiences on Tap – CPG Data

From hometown craft-breweries to the global empires, customer loyalty is important to the beer market! With times changing and demographics being broken down, it’s time to infuse your strategy with a stout data source. As a brewing industry marketer, how are you influencing the right hops enthusiasts? Data can transform your brand while providing your marketing strategy with a delicious edge!

Companies have been collecting big data for years to reveal trends in online behavior. The collected information empowers marketing initiatives by gaining insight into beer connoisseurs. To streamline your digital marketing campaigns, you’ll need data that isn’t skunked!

     …but how?

Simple. Through microbrewed data!

  1. High-volume: big data comes from all over the web, and Clickagy scours over 1.5 billion devices across the US to find the relevant audience segments who are likely to engage.
  2. High-velocity: real-time data lets you reach consumers while they are still in-market. For example: during a party-planning phase rather than the day after the party.
  3. High-granularity: detailed data that can be shaped to meet the needs of each individual beer marketer while avoiding any broad, overbearing categories that are a forced fit. Instead, Clickagy provides data that is snug!

Just like beer, data has a great potential for complexities. The more variables that are incorporated, the better the taste. Instead of marketing single variable beers to a single variable audience, market toward a plentiful and dimensional audience with great volume and accuracy. Instead of marketing toward people who are employed or have a median household income, choose to market wisely and target niches. Use smart data to turn heads and capture the attention of those who prefer craft beer or grab those who have shown interest in webpages like Beer Advocate or Untappd. Tap into a steady flow of granular data today instead of waiting until the end of the fermentation process.

The beer industry can realize huge ROI gains from better data intelligence. Clickagy sees a vast amount of activity online from beer enthusiasts, and tapping into that can help breweries in the production process know when to boost inventory of certain beers and when to maintain stock to keep consumers happy. Data algorithms are able to analyze which beers should be placed on sale during a seasonal period to sell more. By anticipating what consumers want before they show in-market signals, your brewery is able to rethink existing marketing strategies and merge the data to stay on top of consumer demand and maintain a competitive advantage in an aggressive market.

Clickagy can guide your digital transformation through providing curated and custom niche segments to help you meet and exceed your marketing goals. Leverage surgical 3rd-party data to increase efficiency by working with Clickagy’s high-precision data. Clickagy offers real-time, premium behavioral data that will serve you a relevant and tailored beer audience before the yeast settles at the bottom of the tank. Data can transform your brand while providing you with a momentous competitive edge! It’s time to outperform your competition with filtered data. Benefit from Clickagy’s ability to remove impurities and provide custom-built audiences to hit your ideal prospects.

Become lager than life with Clickagy.

Big data, better beer.

Related audience segments:

Anheuser-Busch

Budweiser

Coors

Corona

Michelob

Yuengling

Heineken

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