Build Your Own Burger (Market Segment)
Purchasing 3rd party data is like assembling your perfect burger…or market segment. Only, it has to be the most satisfyingly gut-busting, best-dressed, seared to a sizzle-crisp market segment that you will ever take a bite out of. If I could use an emoji in this post, it would be drooling.
Put your finger on the pulse of the nation with Clickagy’s farm-fresh 3rd party data and be confident that your campaign will reach your intended audience. Clickagy offers pre-made and custom market segments made to order:
1. Decide what to eat:
By carefully subdivide your target market into segments that will best fit the product or service you are marketing instead of targeting all of the segments possible. With that in mind, what do you want your burger to ultimately taste like? A little spicy chipotle or a tad sweeter with grilled pineapple? How about adding a Southwest theme with perfectly crisp and salty hickory-smoked bacon topped with a homemade bacon aioli? Whatever your chosen medley of tastes may be, you definitely want to avoid the flavor of lighter fluid (black box segments) — trust me on this one.
What does your campaign need?
– Big or small audiences: Whether it be a regular-size burger or a slider version, your market segment will be packed with flavor. Always look at the monetary potential of a segment rather than the number of people in a segment. Take advantage of the expansive reach at your fingertips and deliver your marketing message to your desired audience.
– Granularity or scale: 80/20 ground beef is the perfect blend that results in a moist, juicy burger. We avoid the pre-packaged frozen hamburger altogether and focus on quality data. The more granulated a segment is, the deeper the details go. The details are important, and we provide them at scale.
– Custom or ready-made: From the classic, tried-and-true, all-American garnishes to ones that borrow flavors from popular international cuisines, you can customize your burger to your liking. Or, order a pre-crafted burger that’s never been frozen from a professional. Customize your burger toppings to suit your taste preferences. Our granularity allows you to create custom segments that meet the needs of each one of your campaigns.
2. Make the burger using Audience Lab:
So, you’ve chosen to make a Mexican cheeseburger that is going to hit your taste buds in the most mouthwatering way. To ensure that your burger has that scrumptious oomph to it, you’d handcraft the patties, adding a spicy homemade salsa, before throwing them onto a grill. Then, top it off by heading to the garden for farm-fresh ingredients to make a fresh batch of guacamole. It’s so handcrafted, it’s like a master chef made it.
Our Clickagy segments are created with similar care and intentionality. Since Clickagy is a farm-to-table data company, we prepare everything from scratch. Our AI NLP processor browses web pages for keywords, ranking them according to relevance. With accuracy and scale, Clickagy can reach both broad populations and controlled audiences with specific interests, all in real-time.
4. Take a bite:
Now, you have the most delectable burger sitting in front of you, taunting you to take that first bite…but wait! Get into your burger stance and grab some napkins before biting in! All there is to do now is savor your hard work and observe as those around you devour the burgers that you’ve assembled. Connect with those most interested in what you have to offer by using precise segments based on user behavior. Made-to-order segments such as this will never leave you wanting for another data source again because our data will provide a gratifying ROI.
This is far from an ordinary burger. One bite and you’ll wonder where this has been all your life. We have the BEST audience formulas here at Clickagy. Our taxonomy is our menu, and you’re up to order! So? What’s it gonna be?
Bon appétit!