PushSpring and Clickagy Partner to Bring Industry-Leading Data to Mobile

ATLANTA (November 20, 2018)  Clickagy announces a new partnership with audience marketplace PushSpring in a development that brings real-time behavioral data to the in-app market for the first time. Clickagy is now an integral part of PushSpring’s new custom audience building platform, Audience Marketplace, where marketers can build customizable audiences for same-day cross-device activation.  

PushSpring’s dedication to generating privacy complaint audiences of data from real consumers aligns well with Clickagy’s “farm-to-table” strategy. Clickagy collects all of its own data and creates handcrafted custom audiences free of modeling.

Clickagy CEO, Harry Maugans, is enthusiastic about the many opportunities this partnership presents. “The industry is changing at a breakneck speed and in-app has always been a limited channel for strategic targeting. The partnership between Clickagy and PushSpring enables performance-focused marketers access to a dataset previously unavailable,” Maugans says. “PushSpring has broken down many of the hurdles, and now with the addition of Clickagy’s behavioral data, the third rail has been crossed.”

Erica Chriss, PushSpring EVP of Business Development says, “The PushSpring team is excited to provide Audience Marketplace customers access to high-quality Clickagy behavioral data. Clickagy offers first-party cookie data on brands and provides brand affinity data across the Marketplace. With this data, customers are able to create custom audiences of users who have been observed researching specific brands or products, layering other Marketplace data sets to create a broad or precise audience, whichever meets their campaign goals. We look forward to growing this partnership with Clickagy and continuing to provide Marketplace customers with industry-leading data.”

Audiences created using Clickagy Data on the PushSpring platform can be securely sent to trusted DSP and DMP partners for same-day activation.  

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Clickagy is a filter overlaid on the world’s digital activity to better identify, understand, and reach specific audiences. With data that is never modeled of watered down, Clickagy offers 3,000+ premade audiences of real-time consumers. By collecting real-time, granular data directly from the source, Clickagy enables buyers to realize the full potential of behavioral insights, increasing business profitability and enhancing strategic objectives, with handcrafted custom audiences based on specific keywords.  

PushSpring is the leading independent mobile app audience data provider, offering data, tools, and intelligence products to advertisers and mobile app publishers. PushSpring processes billions of monthly mobile app and device-level signals to create a highly accurate and complete multi-dimensional classification of mobile app audiences, offering nearly 200 million targetable device IDs. PushSpring Audiences, as well as a collection of partner provided data sets, can be accessed via the Pushspring Audience Console and distributed through industry leading DMPs, DSPs, and programmatic platforms. PushSpring has direct integrations with The Trade Desk, Google DBM, MediaMath, Centro, LiveRamp DataStore, and Oracle Data Cloud, as well as dozens of ad network platforms, to power mobile marketing objectives for brands and app owners. PushSpring is a member of the IAB, MMA and the DAA Self-Regulatory Program.

For more information about this recent partnership, contact pr@clickagy.com or hello@pushspring.com.  

Clickagy CEO Harry Maugans to Present Powerful Campaign Successes at AASA Tech Conference

Harry Maugans, CEO of Clickagy, will be speaking on October 2, 2018 at the Automotive Aftermarket Suppliers Association (AASA) Tech Conference. Maugans was invited through a partnership with MontAd Media, a group that boasts a prominent influence on the automotive parts and aftermarket industry. He will share insights regarding the ways that parts and aftermarket companies can use new technology to identify and connect with hard to reach audiences.

Al Haberstroh, partner and Chief Strategy Officer for MontAd Media says, “Clickagy technology is a game changer for the aftermarket. It solves many marketing pain points and opens new sales opportunities that could never be pursued before.”

The presentation will discuss:
• How third party data can be used effectively in the aftermarket space
• The benefits of targeting in-market consumers and B2B buyers
• Case study examples of what a successful targeting campaign looks like

Clickagy’s partnership with MontAd media reaches across the data and auto parts space to create an effective method for reaching auto aftermarket consumers in real-time while they are still in-market for products. The partnership has already successfully generated a commercial vehicle brakes campaign that delivered over 250% improvement in click through rate (CTR), view through rate (VTR), and cost per conversion (CPC).

For more information, please contact pr@clickagy.com.

2018 3rd Party Data Pricing Discount!

Thank you to every brand and agency that helped Clickagy experience an explosive 2017!  As we kick off 2018, we’re looking to continue our aggressive market expansion, helping clients crush their campaign goals!

So effective immediately, we’re discounting the rate on all 2,300+ real-time, deterministic audiences in the Clickagy Taxonomy by 45%, to the new, sexy price of $0.69 CPM!

This is an unprecedented price for premium, non-modeled audiences, especially at a time when our data quality is higher than ever!  Clickagy recently hired an entire team of dedicated employees, whose full-time jobs are to work with our clients and refine the quality of our segments… meaning every single day, every single one of our audiences is getting more potent and more effective!

With growing pressure on the programmatic industry, our motivation with this dramatic price drop is to help our clients hit their campaign KPIs without the CPM costs becoming prohibitive.  As of today, we are officially the highest quality 3rd party data provider on the market, while maintaining actionable scale and one of the lowest data prices in the history of digital marketing!

The 3rd party data industry is broken!  There’s little transparency, little quality, little flexibility, and from that, little confidence.  Clickagy is on a crusade to do right by marketers, driving value with proven quality at fair prices.  This year we aim to become an ubiquitous staple in every programmatic campaign, and with this pricing announcement, there’s truly no reason to omit Clickagy’s unique audiences from your programmatic strategy.

Our Audience Lab custom data will now be priced at $0.99 CPM, and any existing client contracts will be migrated to the new pricing model this week.

Thanks everyone for making 2017 amazing, and let’s make 2018 even better!

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