Data-Driven Insights

Despite growing ad budgets and clear results, new trends in advertising have driven an entire crowd of consumers to reject all kinds of promotions.  A recent New York Times article chronicled this phenomenon perfectly. The article’s author, Tiffany Hsu writes, “As advertisers bombard consumers across platforms like Twitch, Facebook, television, billboards, and more, consumers are trying to get away, signing up for ad blockers and subscription services.”  At the end of the day, we’re all consumers targeted by the same barrage of ads and it’s true: we don’t enjoy the pestering.

The fact that people hate ads is an unfortunate problem, but your marketing department simply cannot afford to sit the flurry of advertising out, especially during holiday season. Avoiding the industry will likely lead to your competitors choking your own voice out with their own gong clanging. Your only option is to go about the prickly business of standing out and remaining relevant.

You are surely aware that somewhere amid all that noise and clamoring for attention, people are seeing ads that meet their needs, clicking, and purchasing the product offered.  Despite growing “ad hatred”, the millions of digital ads being shown every day are working better than ever. For example, mobile conversion rates go up every year, as shown by an increase of 64% from 2018 to 2019.  Are these successful campaigns driven by stunning images, copy that tickles, and a tight A/B testing strategy? Possibly, yes. Optimization of every angle in the industry is leading to constant growth and departments are learning new ways to improve the smallest aspects of their ads every day. That said, the audience your ads are shown to is absolutely critical to the success of a digital campaign.  If a consumer has no interest in the ad, it makes no difference how witty the copy is or how much the design catches their eye. In other words, if a consumer doesn’t care about the product, they are not going to convert.  Choosing and reaching an audience that makes sense for your brand is essential to the overall success of your brand growth.  

Clickagy audiences have been the key to thousands of campaigns from all kinds of industries simply because each segment is built around indicators that pinpoint whether or not a consumer is likely to be interested in a product. For example, our mountain biking audience embodies the digital fingerprint of real people researching mountain bikes, gear, trails, and more. To a marketing department still focused on outdated advertising techniques, this kind of precision is only a dream.

Advertising is evolving and it’s essential that your marketing strategy evolves with it. You can stand out among the cacophony by reaching the right people with a Clickagy behavioral audience. Be the brand with ads people are happy to see this holiday season!

You check your email. Cold sales propositions clutter your inbox…again. “Choose us!” they wail in a desperate chorus. What do they promise? Analytics, CRM organization platforms, “unicorns to your horse,” quality this, quality that, etc. “No, thanks,” you think, imagining all the subsequent follow-ups that will plague you until you seek an early retirement.  

If you are worried about signing on with yet another brand with little or no return, we don’t blame you. 3rd party data providers all claim the same three “unique” traits: scale, transparency, and quality. Why? Because it doesn’t take a marketing veteran from behind a grand oak desk to figure out that this industry has 99 problems — and bad actors are a big one. 

Believe me, we feel the gridlock this industry has thrown up in a desperate attempt for security. However, despite all that, Clickagy has found its way into agency deal after partner deal after brand deal like a Lucius Fox secret weapon. All around us, distrust for 3rd party data groans and growls its way across the entire ad space, while our smug partners quietly benefit from data that is genuinely scalable, undeniably transparent, and above all, proven to be high quality.

Here’s an example of what we mean when we claim quality:  

Recently, Clickagy was approached by a leading home improvement retailer to play a “game” with a rigged deck. We stood by our claim to data quality and accepted without hesitation. The client set up a blind test: Clickagy data versus its own 1st party data. The goal was to see how many shoppers Clickagy predicted before the sale occurred. While the test went on, we were given no access to tag or capture traffic for analysis. 

By the time the quality test ended, Clickagy had predicted:

50% of the customers who purchased from the client’s website

18% of the total website traffic

56% of those targeted by the client’s display ads

35% of the people who opened their email marketing

21% new prospects with the same quality, but who were still untargeted, representing an opportunity of more than $749 million a year.

Imagine that sort of fire-power in your next campaign! “Scale,” “transparency,” and “quality” aren’t just buzzwords for us, and if you schedule a demo, we’ll prove it.

In these decades of accelerated change, marketers seeking success stick to the most fundamental tenet of their trade: understanding their customers. Every brand’s success is built on that foundation. The best marketers of all get that, so using high-quality data to fuel your analytics solutions and reach an accurate understanding of your consumers is essential.

In a perfect world, the gears of behavioral analytics are well-greased by high response rates to surveys and feedback from positive and insightful consumers. However, marketers like you deal with a world in which the opposite is true. For a laughably high price, only inconsistent and small-scale survey data is available for purchase, leaving a high-quality or conclusive analysis of that data totally out of the question.

Just like you hope to do, Clickagy sees the need of its customers and meets the analytics quality problem head-on with a solution so simple: behavioral data that actually means something. By collecting all of our own data, we ensure its quality. By packaging it ourselves, we guarantee “freshness”. And by understanding its implications, we direct our clients toward success and leave them satisfied and asking for more. That’s the beauty of our “farm-to-table” data. 

Think about the last time you read an interesting statistic about the online behavior of consumers only to realize that it was released months ago, rendering even its most basic implication useless to you? Clickagy has sidestepped that problem by collecting all of its data in real-time, curating and improving our segments as we go to ensure data that is relevant to your analytics team right now.  

Here’s another move that you really can’t ignore: we are cheaper than most other behavioral data solutions.  At $0.69 CPM for pre-existing audiences and $0.99 CPM for custom, Clickagy data would save your budget even if it kept the same low standard other companies settle for. 

Or, maybe you have a budget large enough that the quality of data matters less than the quantity. That’s okay by us; we can handle your demand for scale. But in the face of any size project, we will continue to insist on meeting your demand for scale with quality data that scores. 

Take a look at our curated audiences to see what questions we can help answer or contact our sales team to learn more about custom audiences tailored to your specific ask!

Marketing becomes tricky for products that are no longer popular among their traditional target audience. We all feel for the stressed-out marketers behind gas-guzzling cars, traditional CDs, plastic straws, or bubblegum cigarettes. If you are worried this could be you someday soon, all of your people and resources are probably focused on staying relevant and avoiding the catastrophe of becoming obsolete.  

One way to get at your problem is to generate some good PR buzz with philanthropic efforts or educational endeavors. You can alter your traditional packaging to better attract a newer consumer base or to reconnect to the old one. You can even do what what Nike did, and tap into the right side of a controversy to generate buzz in the news cycle. When all this fails, your alternative option is to diversify your brand and create a new product that will weather the modern market with more success.  

No matter what you decide to do to stay relevant, your brand needs a strong advertising campaign that holds your stake in the market securely with nuance and rhythm. When you roll that out, it is essential that you target the right consumers. There are people out there who need your products! Your team has long since identified this group. You’ve likely thought “if only we could resonate with (insert niche of people here)” at one point or another, or stared longingly at a competitor’s brilliant campaign as they attract your desired demographic.    

Clickagy technology is the solution to this problem. With our unique data platform, we consider the ins and outs of the audience you hope to reach, Clickagy will generate the kind of game-changing data your brand needs to add to it’s campaign in order to reach your strongest consumer base.

What if you haven’t identified all the consumers who are the future of your brand? Clickagy’s insights are the backbone of everything we do. Let us analyze the market to find those pockets of consumers you are missing. We have the technology and the scale to generate the insight you are looking for. Once we have identified a scalable segment of consumers interested in your product, we will package them into an audience, ready for your revitalizing campaign.

Clickagy has the scale and accuracy to reach any audience you need. With a powerful set of Clickagy data mobilizing your programmatic campaign like wind in a sail, your brand will be rejuvenated whether you walk with tradition or chart new waters.  

Call us today, and we will make sure your message reaches the right audience.  

Right now, the majority of American adults still prefer to get their news on TV.  However, this is changing rapidly, as technology dominates more and more of every market.  As recently as 2013, only 54% of adults used their phones to read the news, while today that number has grown to a substantial 74%.  This may be due in part to the fact that younger generations take up a larger portion of the news market every year, while older generations grow more comfortable with online resources as a whole.  

As this market shifts, Clickagy has stepped up to accommodate it. Clickagy draws data from the online news world, and uses those news sources to inform its audiences. So, when your target consumers show a specific interest in a news story that is relevant to your targeting goal, Clickagy collects that data and is ready to leverage this audience of news readers at a mere nod from you. This strategy could launch your next great success story.

What does that look like specifically?  Here are five ways that narrative could manifest:

B2B Industry News

If you are a B2B brand, your focused B2B buyers will want to be aware of what is going on in their industry. When a reader is shown viewing an article specific to their industry, this is a pretty important indication that they have a particular stake or interest in it. Even if the reader does not have a seat in the company as a buyer in any official capacity, they have daily contact with those who do. Do not overestimate the value of name recognition in the purchasing process, especially among those surrounding the decision makers on a daily basis.  

Brand News

If your brand is making waves in the news, the consumers most interested in your brand will be paying attention. Even if your brand has made the news for a bad reason, this audience will be a crucial target for your next campaign. If your brand faces this sort of media attention, Clickagy will build an audience of consumers that are paying attention to these events so your next campaign can focus on consumers already proven to care.  

Competitor News

On the other hand, if it is your competition that has just made a splash in the news, work that situation in your favor as well. Whether their media attention is for something positive or negative for their brand, consumers are going to be interested in the articles that surface. We’ll build an audience of these consumers interested in your competition so you can target consumers when your competition is in the spotlight, and offer them another option.

Political Campaigning

If your marketing efforts benefit a political candidate or a promotional effort for a new bill, targeting voters according to the news they read is going to be a critical tool in your belt. Certain voters are more likely to be interested in a story or news source than others and your campaign is in the perfect place to take advantage of that. We’ll grab an audience of voters based on who is paying attention to issues swing voters are most interested in, while you plan a convincing campaign to target to them.  

Celebrity News

It is no secret that some products sell really well when they are endorsed by popular celebrities.  If you are a major B2C brand that relies heavily on celebrity endorsements, a Clickagy audience of news readers is a perfect fit. Reach consumers fixated on one of your celebrity ambassadors by targeting consumers who read news about them. The addition of this strategy to your cross-channel marketing plan will boost your product’s success even more.  

Avoid falling into all the same weary patterns all your competitors do!  Try targeting news readers and benefit from the gold mine of a largely untouched world of online data. Clickagy gathers data from billions of devices every day, and we are ready to power your next record-breaking campaign. Contact us today!

Consciously or not, millennials digest a considerable amount of content each day, crafting a symbiotic relationship with data. They are the first generation to grow up with unlimited access to relevant information, leading them to be the most talked about generation in today’s marketing atmosphere.

A generation isn’t a label, a category or a simple demographic. It’s more like a type of behavioral targeting and the better you understand generational behaviors, the better your ROI. Are you effectively reaching, attracting, and retaining millennials? If they are your target market and your data isn’t accurately finding them, then your cost of marketing to the wrong consumers is huge!

The ever-changing consumer landscape is largely made up of Generation Y who are demanding more personalized experiences. As a marketer, you need to speak your audience’s language of using organic keywords that resonate with them rather than a younger generation. Most people assume that millennials are all 25-year-olds, un- or under- employed, living back home in mom and dad’s basement.  Millennials are going through a variety of life stages and lifestyles within the age group of 19-36.

Millennials are no longer the college students with participation trophies in their overly decorated dorm rooms. Millennials are the ones purchasing diapers for their first or second child, immediately after searching for their favorite high school hits from Hinder and Nelly Furtado that they used to download from LimeWire. They’re the families with subscriptions to a meal delivery service because their careers are so demanding that they don’t have time to make grocery runs, clean the house, and cook. They utilize tech to make their lives a little bit easier.

Today’s negative perception of millennials varies greatly from who they are. Millennial’s transition between young and middle-aged adults makes them harder to pin down, but we’ve got the solution for you! Gain a deeper understanding of the evolving behavior of millennials with Clickagy as we uncover common patterns to create more accurate segments by observing online behavior as it occurs. Clickagy’s innovative way of using psychographic powered demographics helps you reach those you didn’t know were even part of the segment.

By using psychographics to identify the millennial generation, Clickagy is able to place users into a more accurate demographic than other data providers. With Clickagy’s data, you are able to reach your best fit.

Contact our team members today, and we promise you won’t have to smash that mute button because there’s no static here! Just pure Farm-to-Table data.

B2B brands tend to stick by traditional means of marketing, and only dip their toes into programmatic advertising if they can do it cautiously. The problem with this strategy is that traditional means of advertising are falling by the wayside, while programmatic, especially for mobile, is taking over. eMarketer reports that the average mobile ad spend alone is expected to increase from 33.9% in 2018 to 47.9% in 2022. While the majority of mobile programmatic spend comes from enterprise B2C brands, this is bound to change. Research shows that 86% of millennial B2B buyers believe their phones are essential for business success. Each year the number of millennials in the workforce grows, and by association, so does phone usage for business purposes.  

Consider the many opportunities for B2B buyers to encounter ads, and how that would affect their purchase decision process. For buyers making the commute on public transportation, mobile interaction will have a powerful impact on the way that they begin each business day.  Many buyers use a separate computer at work than they do at home, so desktop ad targeting can only happen during the business day. Mobile is different because your ability to target goes home with them.

Clickagy plays an important role in this process by collecting data across nearly all of a consumer’s devices, allowing us to place them into audiences according to their interests and behaviors across both their personal and professional lives.  So, whether those B2B buyers are surfing the web during their subway commute, reading industry news at home after dinner, or scrolling through products while taking their habitual fifteen-minute bathroom break at the office, we see their clicks.  

In a B2B market that hasn’t fully accepted the massive potential of mobile ad targeting, Clickagy stands out as a powerful solution. We are a B2B company ourselves. We understand most of the marketing problems businesses face on a personal level, so we developed technology to solve them. We have the scale and the accuracy to reach any niche B2B market that a brand needs to contact in order to run a successful and affordable programmatic ad campaign.

Here is an example of just how granular we can get.  Recently, Clickagy pulled together audiences of B2B buyers in the automotive industry for an auto aftermarket marketing firm.  

Some audiences targeted were:

• Light duty diesel truck technicians researching injector issues

• Fleet owners and managers

• High level diagnostic technicians

Imagine that kind of granularity in your industry!  

Mobile ad targeting, and the data that powers it, is an important tool for everyone to use. Clickagy data can power your B2B campaign, no matter what your marketing goals are.

Privacy has been a major concern lately as tech continues to grow and stretch beyond imagined boundaries. Clickagy understands this concern, even from the consumer standpoint because after work we all exist as internet consumers as well.

Most people don’t like the feeling of being watched. It is unsettling, just like any invasion of privacy or sense that someone knows too much about you.

Clickagy is not here to exploit your privacy. In fact, we are doing what we can to use our data in a way that is both ethical and effective.  Here are four reasons you should feel comfortable participating in the Clickagy ecosystem.

Participation in our data is voluntary.

I start here because I want to emphasize that Clickagy prides itself on transparency and trust. Beyond this, we understand that Clickagy benefits most from a society that is comfortable with programmatic marketing, and to do that we believe in the importance of willing participation. If you are uncomfortable with our use of your data, and would like an easy exit, click here to opt out.

All the data we collect is anonymous.

This is the most important way we demonstrate our respect for privacy. Absolutely nowhere in our system do we keep your name, phone number, address or any other sort of delicate information bundled up into a neat little package for shipping off to the highest bidder. Not only do we personally get queasy at the thought of exploiting the internet in that way, this practice is decidedly illegal and strictly enforced.

Again, for the sake of transparency, here’s how our data collection works:

To collect data, we match the cookies found on that device to a unique identifier stored within our database. When we see a known device hit a particular page, we file that device identifier into audiences based on page content and user interest.

That’s it.

The power of our data comes from an ability to analyze web pages and what they mean to a consumer, not from analyzing the consumers themselves.  

All of the data we collect is relevant to your observed interests.

This comes down to what marketing is: an orchestra of creators working together to connect the right products with interested consumers. So you are in market for wireless headphones that drop a clean beat? What is wrong with being served an ad for a bluetooth speaker as well? Ultimately, this process benefits you by notifying you about products you may actually be interested in.  This programmatic world makes advertising far more user-focused than superbowl ads or roadside billboards ever could be. The system is mutually beneficial, and more efficient for both sellers and buyers than any other capitalist system on earth.

You are just a number. One of over 1.5 billion, in fact.

This seems like a cop out, but it is important. Built into the structure of Clickagy is a promise never to build and send an audience of less than 1,000 devices. The data trail you leave behind as you journey from page to page is shuffled into vast audiences and sold exclusively in that context.  

If all four of these reasons do not persuade you to trust Clickagy or the programmatic ecosystem as a whole, please feel free to opt out.  Here is the link again.

Marketers fail when they lose touch with the human beings they are trying to reach. Clickagy solves that problem by building clear audiences based on consumer interest and behavior.  

Here’s how…from the screen of a consumer:

Meet Carrie Marco*. She’s an interior designer and mom with an affinity for cooking mediterranean food, Liz Claiborne jackets ,TV dramas, and two adorable dogs. She lives in Reno, Nevada and has built a home decorating business on her keen taste regarding simplistic patterns and the way light hits a clean surface.  

This Tuesday, an hour before Carrie makes the 7.5 minute commute to her son’s elementary school to pick him up, she sits down in her home office to log in to her favorite professional design blog. Blogs like this power her design creativity in a very real way, and every hour spent scrolling through articles and forums is an hour refining her taste. Sometimes, while looking at community posts, she will see a shared article that intrigues her.

Today, when Carrie clicks on an article, the page she’s brought to is part of a well-known interior design website that generates revenue with programmatic advertising and sponsorships. Embedded at the top of the article is a Clickagy tag. This tag pings our servers when Carrie hits the page, sending anonymous information like her IP address, browser information, approximate location, and page URL to our system. This page is then crawled by Clickagy and processed with our AI and NLP platform (we call her LEXI), categorizing the page Carrie is looking at according to the content on her screen. LEXI also makes sure to minimize false positives by negating errant or less relevant keywords from comment sections or related articles. By means of this process, Carrie is placed into an audience of interior designers.

Later that night while Carrie browses in boredom, she sees a link to a speculation article about the TV show General Hospital’s latest love triangle. As soon as Carrie clicks on that link and her eyes are on the page, a new Clickagy tag grabs her info, and she is added to the Clickagy drama television audience. In the sidebar of the article sits a clean ad for a reimagined victorian oak desk, reaching Carrie because earlier that day she was added to Clickagy’s interior designer audience.

Generating clear and functional audience formulas requires four main elements: tag technology, our AI NLP platform, the expertise of our team, and Audience Lab, a Clickagy platform that makes sense of all the raw data and segments people into relevant groups. We then deliver those segments to your preferred DSP or DMP anywhere, anytime.  

To leverage Clickagy’s ability to reach people like Carrie Marco, contact our sales team today.  

*Carrie Marco is an invented persona, generated for the purpose of illustration.  The data we use, however, is not invented, as your thriving conversion rate will show.

The marketing community identifies six stages of consumer conversion in the online marketing space. From the moment your consumer recognizes they have a need, to after they have received your product, your brand will benefit from the 3rd party data and insights Clickagy contributes all along the way. 

 Here is how Clickagy technology can help you throughout the entire conversion process:

Problem

Clickagy collects activity from 1.5 billion devices across millions of domains, generating a unique understanding of the entire online market. We provide important insights regarding the wants and needs of your consumers before they have even considered a solution to their specific problem. By harnessing our raw data and converting it into understandable conclusions, Clickagy offers your brand a clear picture of the parts of the online market you can’t see and helps you predict your consumer needs long before your competitors can.

Research and Product Evaluation

As soon as your consumers are in-market for your product or your competitor’s product, Clickagy sees that activity and can immediately translate it into an actionable audience. Your consumers will be seen in-market and served ads before they have made their decision, catching them at a critical moment in the purchasing process so they choose your brand first.   

Decision and Purchase

By pairing our scalable 3rd party data with your brand’s 1st party data, we provide a clear understanding of what your customers were doing online before they converted. Using this data, we’ll help your brand generate a complete picture of your ideal consumer so you can tailor every aspect of your campaigns toward more of these conversion successes.  

Post-Purchase Evaluation

With the same pairing of your 1st party data to our 3rd party data, you will see how your current customers behave across the web after they convert. We’ll identify when your customers disconnect with your brand or are tempted by competitors so you can take action before you lose their loyalty.  

For more information about how Clickagy can play a game-changing role in your next campaign, contact our sales team today!