New Year’s Resolution: Gym Memberships

Each year, people feel empowered by the opportunities in front of them, hoping for success, prosperity, and happiness. People all over the nation come up with a range of New Year’s resolutions, thinking of ways to better themselves. It could look like this:

This peak time for self-improvement is great for gyms and health clubs. While they make promises to reinvent and rid themselves of their daily repetitive routine, your audience spends time researching ways to maintain their challenging resolutions.

Get new customers to sign up for your gym by tapping into market segments observed researching a place to exercise. Weight loss seems to be the losing battle each year, but by utilizing a targeted marketing campaign with a base of high-quality data, you’ll be celebrating their before and after images.

Rather than targeting a broad demographic of consumer segments, focus on those who are in-market or who demonstrate related interests. Target audience segments of people interested in “Athletic Wear” rather than a broad, imprecise demographic segment of  “men in their 50’s.” Get ahead of the competing gym by using Clickagy data to start targeting these audiences of consumers who want to lose their holiday fluff or bulk up.

Consumers In-Market for Exercise & Fitness or with an Interest in Exercise & Fitness

These consumers are driven to lose weight or bulk up! This segment may require some emotional support and reassurance along the way. They are self-motivated individuals when it comes to health and fitness, and are focused on achieving their personal best goals.

Consumers In-Market for Nutrition

While bodybuilders and extreme athletes are often the targeted audience for nutrition products, mainstream consumers with active lifestyles are often in-market as well. Beverages and snacks should not only taste good, but they should be good for you. With the new year rolling around, more and more consumers will be observed researching protein and whey products as well as supplements to help them better reach their physical goals or lose those extra pounds.

Businesses in Healthcare Promoting Exercise

Target consumers who have been observed researching weight-related healthcare or surgeries, and share your encouraging content to those who will more than likely be recommended to workout on a regular basis.

Diet and Weight Loss

Weight loss and weight management is an increasing market due to the increasing prevalence of obesity and related diseases. These consumers are researching how to lose or maintain their weight. This segment has been looking into weight loss books, cleanses, clinics, online-based subscriptions, and supplements. Market gym memberships toward those observed researching diet and weight loss as they aim to better themselves in the coming year.

Who says only your consumers get to seek mad gains. With high-quality data at your back, you can confidently add “achieve a record-breaking ROI” to your own resolution list!

Wave Hello To Swimwear Season with a Clickagy Powered Campaign

Nothing sells swimsuits like those first few rays of sunshine in the spring, so when all this dreary weather thaws, your brand better be ready.  Use our 3rd party data in your next swimwear campaign and we’ll ensure that the audiences you reach have that seasonal spring in their step which is so lucrative for brands like yours.

When considering how to target your consumers, focus on why people are searching for a new suit, and we’ll help you develop those relevant audiences.   

Your consumers love fashion…

People who love fashion are easy to attract, and since swimwear fashion goes into hibernation over the winter months, fashion gurus will be excited to see what your brand offers when the seasonal tide turns. Share your ad with an audience of Clickagy proven fashionistas to stir up this excitement!

 

Your consumers are replacing tattered or outgrown suits…

Maybe they are buying for a couple of bean-sprout kids or maybe they let all those holiday cookies stick. Either way, they pulled out that suit from last year and noticed the stitching is squeezing all the wrong places. Clickagy has an audience for these groups, ready to be specialized according to in-market specifics.  

 

Your customers are going on vacation…

Lucky them! These customers may already have a few suits, but that trip to the Bahamas is exciting enough to make them want to don the most flattering set of spandex they can find. Our 3rd party data will tell you which consumers are prepping for a jaunt in warmer weather. Before they head off to soak up the sun, you’ll soak up some profit!

 

We’ll help you lift up your ROI like your most popular bikini lifts up…you know. Contact our team today!

Get a Divorce From Your Bad Data Vendor!

So you’re a divorce lawyer and you want new clients, but what’s your marketing strategy?

Sending out controversial postcards to newlyweds with a ‘buy one divorce, get the next half off’ may send you to the dog house real quick! Marketing is tricky, and most consumers want to turn off the noise. We live in a world full of skeptics, and it’s easy to understand why since we’re continuously bombarded with irrelevant advertisements and lies. You know better than anyone: it can take years to build trust and seconds to lose it.

It’s increasingly difficult to successfully break into the market, especially when online divorce filings are on the rise. Clickagy has the solution for you! Each audience profile that we build starts with the fundamental knowledge of who your audience is (are they the nagging, needy wife or the inattentive, cheating husband?), all while protecting individual privacy, of course!

Gain an understanding of your target market and maximize your conversion rates with a data provider that you can actually trust. Clickagy provides marketers with measured keyword behavioral data that is processed with our AI and NLP platform. A user is observed searching online for how much a divorce costs, or researching companies who evaluate property so they know the value of their assets, will likely fall into the pre-divorce audience. Through anonymous behavioral patterns, Clickagy is able to predict that someone needs your services before they know it themselves.

Targeted content is crucial when connecting with a consumer’s intentions, so serve your ads to those showing real-time signals to up your conversion rate. When advertising engagement rings, wedding venues, or divorce lawyers, you want to avoid sharing your content with an unrelated audience to avoid wasting marketing dollars and pulling down your averages. Instead of targeting an entire demographic, concentrate your marketing dollars on exactly who is in-market for a divorce attorney.

Regardless of the message you send, whether it’s humorous and attention grabbing or contemplative and grievous, the most important thing is that it’s delivered to the right people at exactly the right time. Clickagy ensures that our data is fresh and accurate and that your audiences are built according to observed behaviors, not inaccurate assumptions.

Firms in the Family Law and Divorce industry have a difficult time getting their name out, but with Clickagy, you can trust that you’ll reach those who actually need your service. Help potential clients find your firm and enable individuals to have better access to expert legal advice.

Reach Furniture Buyers Suffering From a Bad Case of Red-Wine-Regret

A careful furniture buyer researches materials, prices, colors and many more components throughout the furniture-buying process, each making it time consuming and laborious. Your campaign will succeed when you connect interested consumers to a product that offers them exactly what they are looking for. In addition to targeting consumers in-market for your type of furniture product, target an audience that represents the consumers your product is most likely to resonate with. The key to finding all of these market niches is a trustworthy 3rd party data provider that offers scale and accuracy.

Here are five life-changing moments in a furniture consumer’s life that Clickagy has the granularity and scale to reach:

Buying or renting a new home

These consumers demonstrate online behavior that suggests they are renting or have recently purchased a new home. Every home is different, and even if a consumer hopes to keep most of their old furniture, some pieces just won’t work the same in the new space. Reach these consumers throughout the home buying process so they know to come to you when they need a new piece!

Remodeling a space

Consumers remodeling a room are going to make sure to fill their exciting upgraded space with furniture the fits well and matches perfectly. Give consumers the chance to build the perfect room from the inside out when you target audiences researching decorating techniques with your top-of-the-line furniture.

Pregnancy

What does pregnancy mean to the furniture seller? It means cribs, changing stations, rocking chairs, tables, dressers, and many more nursery items a new parent will need. Help your customers transition to parenthood as easily as possible. Reach these new parents throughout their pregnancy so you are their go-to retailer when they experience this fabled nesting process.  

Moving to a different city

Consumers moving to new cities are the perfect furniture segment to target because they likely plan to pack as lightly as they can.  When your future consumer starts to pack their U-haul, the fluffy basement rug Rover the dog thinks is a luscious patch of grass won’t make the cut. By targeting people researching their move to a new city, your brand is in the perfect position to sweep in and offer a product to replace old furniture that’s been left behind.  

Recovering from damage to their home

In many cases consumers dealing with the aftermath of floods or fires are under pressure to replace damaged furniture as soon as they can. Ease their stress when you offer the right piece at the right time.  

 

The key to finding all of these market niches is a trustworthy 3rd party data provider that offers scale and accuracy. Clickagy can curate the perfect segment for your next furniture campaign. Contact our sales team today at sales@clickagy.com or spend some time exploring our website to see what our data can do for you.  

Are Your Halloween Campaigns Haunted by Poor Programmatic Performance?

Whether you’re promoting chilling decorations or taking advantage of the spooky atmosphere for a Halloween themed marketing campaign, effective programmatic needs a foundation of high quality data. With Clickagy’s real-time, 3rd party data, we build audiences in-house, without watering them down with modeling or old, dusty data.

Base your programmatic campaign on in-market and interest-based consumers rather than on broad demographic segments; if a consumer shows an interest in one Halloween tradition, they are likely to jump for others as well. Interest-based targeting offers a much sweeter result than a campaign that targets demographic audiences like “women in their 40’s” or “college students between 18 and 24”.  

There is no need to let this holiday sneak up on you like a poorly-staged jump scare from the 2008 horror parody “Zombie Strippers.”  This August, Clickagy is thinking ahead of the curve with a list of audiences your campaign should target during Halloween season:

Consumers In-Market for Halloween Decorations

Consumers in-market for Halloween decorations are willing to invest time, valuable closet space, and money into spooky effects and figurines. We have no doubt that they also want to take part in what your brand has to offer.

Consumers In-Market for Thanksgiving Decor

Many consumers bundle all of their fall holidays into one sweeping seasonal decorating effort. You know the look: corn husks, pumpkins, colorful leaves, scarecrows, etc. To access these consumers and their fall interest, target your ads to our in-market for Thanksgiving decor audience.

Consumers In-Market for Halloween Costumes

Consumers in-market for Halloween costumes love the holiday at large, and can be counted on to wear their adopted persona to a Halloween themed party or trick-or-treating event. Consider broadening your target to include general costume interest from buyers interested in cosplay, renaissance festivals, mystery dinners, and more.

Consumers with Seasonal Entertainment Interests

This audience of consumers interested in specific types of entertainment such as magic shows, thriller novels, or horror movies are already in the mood for a chilling atmosphere. Tap into these Clickagy audiences and their interest in the supernatural while you establish this year’s Halloween campaign as a record-breaking success!  

Clickagy backs you up with crystal clear data for a campaign that is ready to meet the market head on and receive better results than ever before.

Are you ready for this year’s Halloween programmatic campaign to be spooky good?

Reach Eco-Friendly Buyers with Exact Behavioral Targeting

It’s no secret that in today’s market environmental ethics sell. In fact, roughly 50% of adults say they are willing to sacrifice convenience for an environmentally safe product.

In the last 30 days, Clickagy observed millions of people researching clean energy, environmental political issues, pollution, and vegetarian products.

Clickagy, Programmatic, Eco-Friendly Data, AdTech, 3rd Party Data

We are constantly tracking consumer interests and packaging this data into audiences. Right now, each of these packages of data is ready to be delivered directly to your preferred DMP or DSP.

In addition to packaging on-the-go audiences, Clickagy also created the Audience Lab, a platform that allows you to create a custom audience based on where diverse consumer behaviors intersect with each other. With granular third-party data from one of our custom audiences, you’ll upgrade basic demographic targeting to surgical behavioral targeting.

Reaching Eco-Friendly Buyers:

There are two kinds of eco-friendly consumers: people who appreciate the option to make ethical purchases and people who choose to live an entirely green lifestyle. A Clickagy custom audience can include both kinds of consumer or create a separate audience for each.

The Casual Eco-Friendly Consumer:  

When you market to these buyers, position your product as a guilt-free option to what they’re already buying. Capitalize on existing in-market behavior by offering your eco-friendly product to the perfect Clickagy custom audience as an alternative to environmentally irresponsible products.

Clickagy Audience Third party Data for Eco-Friendly lifestyle consumers

The Lifestyle Eco-Friendly Consumer:

This group of eco-friendly consumers is smaller, but devoted to the ethical foundation of environmentally-safe products. They are committed to an eco-friendly lifestyle, right down to the smallest of details, and are willing to forfeit convenience toward this effort. Clickagy will help you reach the perfect audience of lifestyle eco-friendly buyers while you captivate them with the message that will drive conversions.

Clickagy Audience of casual eco-friendly enthusiasts

Clickagy’s Audience Lab platform is able to sort all of these consumers into custom audiences and send them directly to your preferred DMP or DSP. When you pair a killer creative with one of Clickagy’s hand-picked audiences in a precision programmatic effort, your ROI will soar!  

If you’re interested in learning more about how Clickagy’s audience data can improve your programmatic performance, contact our team today.

Summit the Outdoor Recreation Market with Precision 3rd Party Data

An astonishing $887 billion is spent annually on outdoor recreation in the US alone! That’s a massive market fueled by passionate consumers who live and breathe the anti-fluorescent lifestyle.

When developing your marketing strategy for reaching outdoor enthusiasts, notice the diversity of the market. Audiences like hikers, mountain bikers, fishermen, hunters, spelunkers, etc., are all outdoor enthusiasts. Each group further splits into varying levels of experience and intensity: for example, novice hikers need sturdy boots but don’t necessarily require traction cleats like an adept mountaineer would.

Instead of crowding each of these audiences into black boxes like “Outdoor Enthusiasts,” Clickagy is able to separate them into high precision segments, ensuring you only target relevant people. Why pay for a heavy-handed mass marketing endeavor that reaches as many people as possible with the accuracy of a spray bottle?

Clickagy captures your distinct audience in real-time and delivers it directly to your preferred DSP or DMP. When your ads are shown to more interested consumers, you will dramatically improve ROI and grant more opportunities for growth.

How does this look in practice?

If a cyclist shows interest in kayaking, your brand is right there with them, promoting pedal drive kayaks. When a snowboarder shops for a new board, an ad is served for new bindings as well.   When an expert rock climber researches a lightweight sleeping bag, your brand offers them a portaledge hanging tent system. If a photographer is looking at trails in the Grand Canyon, your brand is there with a backpack that prioritizes weight and stability. Clickagy has the high-quality data intelligence to help you reach the right person with the right message at the right time.   

If you’re interested in learning more about how Clickagy’s audience data can improve your programmatic performance and help your ROI summit a new peak, contact our team today!

6 Home-Improvement Audiences to Target This Summer

This summer your consumers are going to be taking advantage of the warm weather, the extra time on their hands, and a breezy good mood to take on some extra projects around the house. If you are a landscaping company, painter, kitchen furnishing company, or interior designer that isn’t getting the ROI you want online, maybe your marketing strategy could use a remodel as well. Rather than blindly targeting a massive audience of homeowners, consider a more curated and granular approach that targets homeowners within these six specific interest groups:

 

Gardening and Landscaping

They say the early bird catches the worm, an idiom that is certainly true in the case of gardeners who begin their planting projects in the early spring. However, these audiences are never done working the land. Our technology can select this audience based on their direct visits to web pages that discuss gardening items and tactics throughout the year as they improve their gardens and plan for next year. Active gardeners have the interest and time for outdoor improvement, making them a good match for home improvement targeting as well.

Home Entertaining

Whether these homeowners are families or live with a dual income and no kids, this audience is determined to impress. They may look for new patio furniture to accompany grilling endeavors throughout the summer or consider updating the dining room before they have guests over when the weather cools down. Make sure to target this crowd throughout the summer so they have you in mind when they pursue their next home improvement strategy.

Furniture

The furniture in-market audience is already beginning to invest in a remodel of some type and is taking advantage of the warm weather to get off the couch in order to find a new one. These consumers are opening their minds to changes within their home, offering a powerful marketing opportunity to marketers in the realm of home improvement.

Outdoor Games

The consumers with an interest in outdoor games have the time on their hands for some home improvement measures and are likely to take on a new project soon. Take advantage of this opportunity to think ahead of the curve so that your brand is the one that comes to mind when these consumers decide to make those changes.   

Back to School

Back to school parents of preschoolers, preteens, and teens are in-market for backpacks, crayons, papers, pens, and clothes. These consumers will descend on the market heavily in mid-July as the new school year approaches, all with one thing in common: kids. As parents herd their kids through the aisles, comparing crayon prices at Walmart, they are going to be keenly aware of the fact that their kids are growing up too fast. Parents at this time of year look back at a whole summer and wonder how nothing got done. This is the perfect opportunity for marketers to jump on the home improvement market with bedroom and kitchen remodel options.

Wedding Planning

Wedding planning is an extensive process that can leave an engaged couple exhausted, stressed, and less affluent than they would like to be. However, a wedding also implies a major change in life that indicates newlyweds who may soon be first-time home buyers. If so, they will be needing to take necessary home improvement measures when they move in. Market to the wedding planning audience in anticipation of the next big step their lives will take.

 

Just like painting a home, your marketing campaign requires careful attention to detail and individual interest in specifics. This is how Clickagy can help. Our unique, third-party data collection technique allows us to select a hand-picked audience for your specific needs and offers a marketing strategy that is more direct and effective as it targets consumers that are genuinely interested in your products.

Beer Audiences on Tap – CPG Data

From hometown craft-breweries to the global empires, customer loyalty is important to the beer market! With times changing and demographics being broken down, it’s time to infuse your strategy with a stout data source. As a brewing industry marketer, how are you influencing the right hops enthusiasts? Data can transform your brand while providing your marketing strategy with a delicious edge!

Companies have been collecting big data for years to reveal trends in online behavior. The collected information empowers marketing initiatives by gaining insight into beer connoisseurs. To streamline your digital marketing campaigns, you’ll need data that isn’t skunked!

     …but how?

Simple. Through microbrewed data!

  1. High-volume: big data comes from all over the web, and Clickagy scours over 1.5 billion devices across the US to find the relevant audience segments who are likely to engage.
  2. High-velocity: real-time data lets you reach consumers while they are still in-market. For example: during a party-planning phase rather than the day after the party.
  3. High-granularity: detailed data that can be shaped to meet the needs of each individual beer marketer while avoiding any broad, overbearing categories that are a forced fit. Instead, Clickagy provides data that is snug!

Just like beer, data has a great potential for complexities. The more variables that are incorporated, the better the taste. Instead of marketing single variable beers to a single variable audience, market toward a plentiful and dimensional audience with great volume and accuracy. Instead of marketing toward people who are employed or have a median household income, choose to market wisely and target niches. Use smart data to turn heads and capture the attention of those who prefer craft beer or grab those who have shown interest in webpages like Beer Advocate or Untappd. Tap into a steady flow of granular data today instead of waiting until the end of the fermentation process.

The beer industry can realize huge ROI gains from better data intelligence. Clickagy sees a vast amount of activity online from beer enthusiasts, and tapping into that can help breweries in the production process know when to boost inventory of certain beers and when to maintain stock to keep consumers happy. Data algorithms are able to analyze which beers should be placed on sale during a seasonal period to sell more. By anticipating what consumers want before they show in-market signals, your brewery is able to rethink existing marketing strategies and merge the data to stay on top of consumer demand and maintain a competitive advantage in an aggressive market.

Clickagy can guide your digital transformation through providing curated and custom niche segments to help you meet and exceed your marketing goals. Leverage surgical 3rd-party data to increase efficiency by working with Clickagy’s high-precision data. Clickagy offers real-time, premium behavioral data that will serve you a relevant and tailored beer audience before the yeast settles at the bottom of the tank. Data can transform your brand while providing you with a momentous competitive edge! It’s time to outperform your competition with filtered data. Benefit from Clickagy’s ability to remove impurities and provide custom-built audiences to hit your ideal prospects.

Become lager than life with Clickagy.

Big data, better beer.

Related audience segments:

Anheuser-Busch

Budweiser

Coors

Corona

Michelob

Yuengling

Heineken

Half Baked Third-Party Data

      The marijuana industry has grown substantially in recent years, yet the industry does not hold a solid presence on the public market. Cannabis dispensaries and providers, both existing and new entrants, plan on reaching a direct set of consumers to drive sales, but are your current audience channels for cannabis marketing low-grade schwag?

     Instead of spending top dollar on traditional marketing channels, the industry is always looking to find new ways of reaching the right-mentality audience, and 420-centric audiences are seeing explosive success leveraging Clickagy’s data to reach their recreational and cannabidiol (CBD) medical users digitally. Programmatic marketing has changed the way products and services are advertised to a target market, and it has quickly become one of the most effective ways to drive engagement. When developing a competitive strategy, it’s essential to engage your herbalists in the most efficient way possible.

    In order to reach the right people, a dispensary needs to place their ads in front of a specialized audience that Clickagy provides. Online customers value a tailored and personalized experience that provides them with clear-cut content, however, targeting the right audience may prove to be difficult at times. The cannabis marketing environment is clouded, but with the right people to target, the smoke clears. Ads can no longer be served to anyone with a pulse because not everyone will buy your products. The most effective marijuana-focused campaigns don’t use generic demographic segments or domain targeting. Instead, Clickagy works with you to find people who have been observed consuming content relevant to your campaign.

    An effective way to for an advertising campaign to reach a specified target market is by utilizing third-party data to pinpoint an audience like Marijuana Enthusiasts.

    Clickagy helps organizations gain a competitive advantage through our custom, high-precision audiences built from the ground up to truly reach your ideal in-market consumers. It’s vital for cannabis providers to be able to plan strategically and find common descriptors, like psychographics, for each campaign instead of wasting resources.

    Data is everywhere, but Clickagy’s audiences are handcrafted to outperform the competition. While building an advertising campaign, it’s imperative to leverage fresh and real-time data, ensuring your target audience is both accurate and relevant. By optimizing who you are researching, your dispensary will do more than grow, it will flourish. The stakes have never been higher. Re-up with Clickagy for a fully baked experience.

 

Inhale third-party data.

Pause.

Exhale increased ROI.

Smile.

 

Speak with an Expert? Clickagy powers the world's most successful data-driven companies. Schedule a Demo