The Heart of Valentine’s Marketing

Consumers spend a lot of money on love, and love ain’t cheap! Feel the love of an increased ROI by connecting to the right audience before the cards, candy, and flowers are handed out. Deliver what your consumers want before they know they want it. Market segmentation is a great way to reach your audience on a personal level.

Digital marketing brings home the bacon…or heart-shaped chocolate boxes. Marketers segment their audiences into smaller subsets in order to target the right devices with the right marketing messages. Segmentation can be overwhelming at times, especially when you’re trying to get ahead of your competitors for a seasonal retail holiday like Valentine’s Day.

At Clickagy, we understand that it’s important to carefully consider when and how you’ll send out a marketing message, so let us take care of the who in the run-up to Valentine’s Day. If you’re still uncertain about how you’ll boost your conversion metrics, take a look at Clickagy’s real-time audience segments to increase the probability of purchases:

Valentine’s Day Gifts

Valentine’s Day is an industry in itself, and consumers usually leave their purchases for their loves to the last minute. This audience is interested in the classic, cookie-cutter gifts that overflow the store shelves with pink and red. Help them with great new greeting card ideas or even boxes of chocolates with mini bottles of Baileys inside. Stand out by the crowd by giving this audience little hints before they realize that V-day is on its way.

Jewelry

Jewelry is a great gift for every occasion, especially a holiday centered around romance. Engage the right consumers when sending out marketing content intended to capture their attention. Speaking of jewelry…you might want to sit down for this one…some consumers in this audience will use jewelry as the ultimate expression of love, and to fuel their perfect proposal they’ll need the perfect engagement ring. Valentine’s Day is one of the most popular days of the year to get engaged!

Flowers

Lovebirds around the US don’t know that California is the main domestic floral producer, but that’s the last thing on their mind when aimlessly wandering around the web searching for the best deals on last-minute blooms. This audience has been observed researching different types of flower bouquets and their meanings for special occasions.

Romantic Getaways

Cue up the violins, rose petals on the bed, and a bottle of bubble. It’s time for these consumers to pack their bags and board a flight to your resort or rental. From a spa in the Grand Cayman to a log cabin hideaway in the Smoky Mountains, taking a couples vacation for V-Day makes for a perfect escape. Target this audience before they know exactly where they want to go, and before they get away from you.

Singles

Roses are red, violets are blue…booze costs less than dinner for two. Whether they do a Secret-Santa style Valentine’s exchange or play Tinder roulette, singles make up a huge part of the Valentine’s Day audience. Some may celebrate with ‘Galentine’s Day’ or throw an anti-V-Day party, both of which will serve up a tasty cocktail or two. Target those looking to cheat February 14th to enjoy a discounted dinner for two or a half off couples massage with their bestie. Or, capitalize on those investing in some much-needed retail therapy leading up to the day itself.

Valentine’s audience segments are not confined to the floral industry, and by slicing the audience into various segments you won’t limit yourself. Instead, work with Clickagy to target the audience that will best fit your campaign.

Segments Designed for the Runway

“In order to be irreplaceable one must always be different.” – Coco Chanel

Take advantage of the changing of the seasons to share new fashion designs to a highly targeted audience. Partnering with Clickagy is the perfect way to increase your marketing ROI!

No one can afford to target everyone; precision marketing allows you to focus your marketing dollars and brand messages on a specific audience. Your business can gain a competitive advantage by targeting a niche market while maintaining an affordable and effective marketing plan. Consider a granular approach that directly targets those who are interested in purchasing the latest fashion trends with the following segments:

Athletic Wear

The leisure trend surrounding activewear has become so popular that is has carved out a niche for itself in the clothing industry. It’s even garnered a spot in the Merriam-Webster dictionary under ‘Athleisure’. Use this audience segment to capture the attention of those who wear activewear for exercising, for lounging outfits, or for both style and functionality!

Swimwear

From people in search of monogrammed bikinis to name brand swim trunks, the swimwear market attracts a lot of attention. Reach consumers looking for the perfect, best-fitting swimsuit for their upcoming cruise; they’re looking for your product, all you have to do is make sure they receive your message.

Bridal & Wedding

No two brides are alike and not every bridal party is in the same target market. From wedding dress rentals to cufflinks and studs for the groom, you’ll find the perfect fit within this segment. People in this audience have been observed researching attired that includes clothing, shoe, and jewelry worn by the bride, groom, or bridal party to wedding venues and cake tastings. From brands like J. Crew to Vera Wang, we’ve got you covered!

Lingerie

Lingerie can be purchased by women looking to feel sexy or by loved ones buying gifts! This audience appreciates pieces that flatter their body types, fits well, and is comfortable. The purchaser could be looking to wear items for a special occasion or simply love the provocative style that it adds to their everyday wardrobe.

If you’re interested in finding out more on how Clickagy’s data will benefit your ROI, contact our sales team below.

Destination Data: Hotel Market Segments

Each traveler, whether for business or leisure, plans their hotel stays differently, and with smart data, you’ll be able to reach them effectively. Sending the right messaging to the right consumer on the right device can pose a challenge. There is no denying the importance that data holds in advertising and marketing. To resonate with your consumers you need to understand their pain points, purchase preferences, and shopping habits.

To stay ahead of the curve, make smart campaign decisions by extracting more value from your 1st party data with 3rd party data. Your amount of 1st party data is finite, and combing 3rd party data will give you insight into a consumer’s interests, preferences, and behaviors that you need for scale. See who your consumer is by leveraging 3rd party data to better build campaigns. Clickagy sorts users into audience segments. Here are three hotel market segment examples:

Luxury Hotels

The luxury travel market epitomizes the most desirable destinations, transportation, and accommodations in an all-inclusive travel experience. The rising trend for exotic vacation experiences generally comes from those with disposable income in the middle and upper class. As the popularity of luxurious travel rises, ensure that your company is able to find those who are interested in vacations that offer a once in a lifetime experience.

Economy Hotels

These travelers are looking to make the dollar go a little further. They are willing to splurge on amenities, but they want to ensure that they get exactly what they pay for. These consumers are in search of solid customer service, low rates, and a well-built experience with a free continental breakfast or WiFi thrown in.

Budget Hotels

Price, location, and quality remain top considerations for this consumer segment. The hotel industry accommodates these travelers by offering bare bone accommodations for low prices. A budget hotel audience would rather enjoy spending money on experiences like backpacking across the country rather than a hotel with a vast amount of amenities.

Contact Clickagy today to learn more about our custom and pre-curated audiences.

Go Where The Farmers Are with Farm-to-Table 3rd Party Data

We are witnessing the digitalization of the agricultural industry and with it an innovative approach to keeping your agriculture equipment business alive amid shifting trends. Many Ag companies still rely on marketing through direct mail as a way to market to farmers. However, there is a more effective way to reach your market: digital marketing. This method performs best in terms of true audience reach and ROI.

Most of us take for granted quality internet access. Since farms are typically located in rural areas, optimized internet connections aren’t always available, but because one farmer in an entire state is still using broadband, does not mean that they all are. Modern farmers are surfing the web, watching YouTube videos, and checking their email inboxes. No, direct mail may not be exhausted, but it only works as part of an integrated marketing strategy.

Targeting farmers online is a great strategy moving forward, using data to find farmers who would be your ideal customer. Personalization and increased ability to reach your target audience is crucial for your success as an Ag business marketer. Marketers can be quickly overwhelmed by the amount of data that they have, or they are unable to fully use the data they have at their disposal. Stop crunching numbers and marketing farming equipment to Manhattan socialites. A key component when marketing farming equipment and technology is targeting those who have shown interest in order to cultivate an impressive ROI.

Programmatic lets you target audiences based on their online behaviors; it puts a focus on reaching the right people at the right time. When your ad for milking machines lands in front of the eyes of a dairy farmer expanding their operation, you directly target a user browsing at a time when they’re most inclined to purchase.

This is where Clickagy steps in with clean 3rd party data. Clickagy generates data and analytics that you need to reach your target audience when they are observed accessing certain types of information relating to your products or services. With Clickagy, there’s no guesswork because we own the entire process, eliminating the need for a middleman or inconsistencies in our organic data.

Contact our sales team today for more information on how we can help you, or read more about our Farm-to-Table data here.

New Year’s Resolution: Gym Memberships

Each year, people feel empowered by the opportunities in front of them, hoping for success, prosperity, and happiness. People all over the nation come up with a range of New Year’s resolutions, thinking of ways to better themselves. It could look like this:

This peak time for self-improvement is great for gyms and health clubs. While they make promises to reinvent and rid themselves of their daily repetitive routine, your audience spends time researching ways to maintain their challenging resolutions.

Get new customers to sign up for your gym by tapping into market segments observed researching a place to exercise. Weight loss seems to be the losing battle each year, but by utilizing a targeted marketing campaign with a base of high-quality data, you’ll be celebrating their before and after images.

Rather than targeting a broad demographic of consumer segments, focus on those who are in-market or who demonstrate related interests. Target audience segments of people interested in “Athletic Wear” rather than a broad, imprecise demographic segment of  “men in their 50’s.” Get ahead of the competing gym by using Clickagy data to start targeting these audiences of consumers who want to lose their holiday fluff or bulk up.

Consumers In-Market for Exercise & Fitness or with an Interest in Exercise & Fitness

These consumers are driven to lose weight or bulk up! This segment may require some emotional support and reassurance along the way. They are self-motivated individuals when it comes to health and fitness, and are focused on achieving their personal best goals.

Consumers In-Market for Nutrition

While bodybuilders and extreme athletes are often the targeted audience for nutrition products, mainstream consumers with active lifestyles are often in-market as well. Beverages and snacks should not only taste good, but they should be good for you. With the new year rolling around, more and more consumers will be observed researching protein and whey products as well as supplements to help them better reach their physical goals or lose those extra pounds.

Businesses in Healthcare Promoting Exercise

Target consumers who have been observed researching weight-related healthcare or surgeries, and share your encouraging content to those who will more than likely be recommended to workout on a regular basis.

Diet and Weight Loss

Weight loss and weight management is an increasing market due to the increasing prevalence of obesity and related diseases. These consumers are researching how to lose or maintain their weight. This segment has been looking into weight loss books, cleanses, clinics, online-based subscriptions, and supplements. Market gym memberships toward those observed researching diet and weight loss as they aim to better themselves in the coming year.

Who says only your consumers get to seek mad gains. With high-quality data at your back, you can confidently add “achieve a record-breaking ROI” to your own resolution list!

Wave Hello To Swimwear Season with a Clickagy Powered Campaign

Nothing sells swimsuits like those first few rays of sunshine in the spring, so when all this dreary weather thaws, your brand better be ready.  Use our 3rd party data in your next swimwear campaign and we’ll ensure that the audiences you reach have that seasonal spring in their step which is so lucrative for brands like yours.

When considering how to target your consumers, focus on why people are searching for a new suit, and we’ll help you develop those relevant audiences.   

Your consumers love fashion…

People who love fashion are easy to attract, and since swimwear fashion goes into hibernation over the winter months, fashion gurus will be excited to see what your brand offers when the seasonal tide turns. Share your ad with an audience of Clickagy proven fashionistas to stir up this excitement!

 

Your consumers are replacing tattered or outgrown suits…

Maybe they are buying for a couple of bean-sprout kids or maybe they let all those holiday cookies stick. Either way, they pulled out that suit from last year and noticed the stitching is squeezing all the wrong places. Clickagy has an audience for these groups, ready to be specialized according to in-market specifics.  

 

Your customers are going on vacation…

Lucky them! These customers may already have a few suits, but that trip to the Bahamas is exciting enough to make them want to don the most flattering set of spandex they can find. Our 3rd party data will tell you which consumers are prepping for a jaunt in warmer weather. Before they head off to soak up the sun, you’ll soak up some profit!

 

We’ll help you lift up your ROI like your most popular bikini lifts up…you know. Contact our team today!

Get a Divorce From Your Bad Data Vendor!

So you’re a divorce lawyer and you want new clients, but what’s your marketing strategy?

Sending out controversial postcards to newlyweds with a ‘buy one divorce, get the next half off’ may send you to the dog house real quick! Marketing is tricky, and most consumers want to turn off the noise. We live in a world full of skeptics, and it’s easy to understand why since we’re continuously bombarded with irrelevant advertisements and lies. You know better than anyone: it can take years to build trust and seconds to lose it.

It’s increasingly difficult to successfully break into the market, especially when online divorce filings are on the rise. Clickagy has the solution for you! Each audience profile that we build starts with the fundamental knowledge of who your audience is (are they the nagging, needy wife or the inattentive, cheating husband?), all while protecting individual privacy, of course!

Gain an understanding of your target market and maximize your conversion rates with a data provider that you can actually trust. Clickagy provides marketers with measured keyword behavioral data that is processed with our AI and NLP platform. A user is observed searching online for how much a divorce costs, or researching companies who evaluate property so they know the value of their assets, will likely fall into the pre-divorce audience. Through anonymous behavioral patterns, Clickagy is able to predict that someone needs your services before they know it themselves.

Targeted content is crucial when connecting with a consumer’s intentions, so serve your ads to those showing real-time signals to up your conversion rate. When advertising engagement rings, wedding venues, or divorce lawyers, you want to avoid sharing your content with an unrelated audience to avoid wasting marketing dollars and pulling down your averages. Instead of targeting an entire demographic, concentrate your marketing dollars on exactly who is in-market for a divorce attorney.

Regardless of the message you send, whether it’s humorous and attention grabbing or contemplative and grievous, the most important thing is that it’s delivered to the right people at exactly the right time. Clickagy ensures that our data is fresh and accurate and that your audiences are built according to observed behaviors, not inaccurate assumptions.

Firms in the Family Law and Divorce industry have a difficult time getting their name out, but with Clickagy, you can trust that you’ll reach those who actually need your service. Help potential clients find your firm and enable individuals to have better access to expert legal advice.

Reach Furniture Buyers Suffering From a Bad Case of Red-Wine-Regret

A careful furniture buyer researches materials, prices, colors and many more components throughout the furniture-buying process, each making it time consuming and laborious. Your campaign will succeed when you connect interested consumers to a product that offers them exactly what they are looking for. In addition to targeting consumers in-market for your type of furniture product, target an audience that represents the consumers your product is most likely to resonate with. The key to finding all of these market niches is a trustworthy 3rd party data provider that offers scale and accuracy.

Here are five life-changing moments in a furniture consumer’s life that Clickagy has the granularity and scale to reach:

Buying or renting a new home

These consumers demonstrate online behavior that suggests they are renting or have recently purchased a new home. Every home is different, and even if a consumer hopes to keep most of their old furniture, some pieces just won’t work the same in the new space. Reach these consumers throughout the home buying process so they know to come to you when they need a new piece!

Remodeling a space

Consumers remodeling a room are going to make sure to fill their exciting upgraded space with furniture the fits well and matches perfectly. Give consumers the chance to build the perfect room from the inside out when you target audiences researching decorating techniques with your top-of-the-line furniture.

Pregnancy

What does pregnancy mean to the furniture seller? It means cribs, changing stations, rocking chairs, tables, dressers, and many more nursery items a new parent will need. Help your customers transition to parenthood as easily as possible. Reach these new parents throughout their pregnancy so you are their go-to retailer when they experience this fabled nesting process.  

Moving to a different city

Consumers moving to new cities are the perfect furniture segment to target because they likely plan to pack as lightly as they can.  When your future consumer starts to pack their U-haul, the fluffy basement rug Rover the dog thinks is a luscious patch of grass won’t make the cut. By targeting people researching their move to a new city, your brand is in the perfect position to sweep in and offer a product to replace old furniture that’s been left behind.  

Recovering from damage to their home

In many cases consumers dealing with the aftermath of floods or fires are under pressure to replace damaged furniture as soon as they can. Ease their stress when you offer the right piece at the right time.  

 

The key to finding all of these market niches is a trustworthy 3rd party data provider that offers scale and accuracy. Clickagy can curate the perfect segment for your next furniture campaign. Contact our sales team today at sales@clickagy.com or spend some time exploring our website to see what our data can do for you.  

Are Your Halloween Campaigns Haunted by Poor Programmatic Performance?

Whether you’re promoting chilling decorations or taking advantage of the spooky atmosphere for a Halloween themed marketing campaign, effective programmatic needs a foundation of high quality data. With Clickagy’s real-time, 3rd party data, we build audiences in-house, without watering them down with modeling or old, dusty data.

Base your programmatic campaign on in-market and interest-based consumers rather than on broad demographic segments; if a consumer shows an interest in one Halloween tradition, they are likely to jump for others as well. Interest-based targeting offers a much sweeter result than a campaign that targets demographic audiences like “women in their 40’s” or “college students between 18 and 24”.  

There is no need to let this holiday sneak up on you like a poorly-staged jump scare from the 2008 horror parody “Zombie Strippers.”  This August, Clickagy is thinking ahead of the curve with a list of audiences your campaign should target during Halloween season:

Consumers In-Market for Halloween Decorations

Consumers in-market for Halloween decorations are willing to invest time, valuable closet space, and money into spooky effects and figurines. We have no doubt that they also want to take part in what your brand has to offer.

Consumers In-Market for Thanksgiving Decor

Many consumers bundle all of their fall holidays into one sweeping seasonal decorating effort. You know the look: corn husks, pumpkins, colorful leaves, scarecrows, etc. To access these consumers and their fall interest, target your ads to our in-market for Thanksgiving decor audience.

Consumers In-Market for Halloween Costumes

Consumers in-market for Halloween costumes love the holiday at large, and can be counted on to wear their adopted persona to a Halloween themed party or trick-or-treating event. Consider broadening your target to include general costume interest from buyers interested in cosplay, renaissance festivals, mystery dinners, and more.

Consumers with Seasonal Entertainment Interests

This audience of consumers interested in specific types of entertainment such as magic shows, thriller novels, or horror movies are already in the mood for a chilling atmosphere. Tap into these Clickagy audiences and their interest in the supernatural while you establish this year’s Halloween campaign as a record-breaking success!  

Clickagy backs you up with crystal clear data for a campaign that is ready to meet the market head on and receive better results than ever before.

Are you ready for this year’s Halloween programmatic campaign to be spooky good?

Reach Eco-Friendly Buyers with Exact Behavioral Targeting

It’s no secret that in today’s market environmental ethics sell. In fact, roughly 50% of adults say they are willing to sacrifice convenience for an environmentally safe product.

In the last 30 days, Clickagy observed millions of people researching clean energy, environmental political issues, pollution, and vegetarian products.

Clickagy, Programmatic, Eco-Friendly Data, AdTech, 3rd Party Data

We are constantly tracking consumer interests and packaging this data into audiences. Right now, each of these packages of data is ready to be delivered directly to your preferred DMP or DSP.

In addition to packaging on-the-go audiences, Clickagy also created the Audience Lab, a platform that allows you to create a custom audience based on where diverse consumer behaviors intersect with each other. With granular third-party data from one of our custom audiences, you’ll upgrade basic demographic targeting to surgical behavioral targeting.

Reaching Eco-Friendly Buyers:

There are two kinds of eco-friendly consumers: people who appreciate the option to make ethical purchases and people who choose to live an entirely green lifestyle. A Clickagy custom audience can include both kinds of consumer or create a separate audience for each.

The Casual Eco-Friendly Consumer:  

When you market to these buyers, position your product as a guilt-free option to what they’re already buying. Capitalize on existing in-market behavior by offering your eco-friendly product to the perfect Clickagy custom audience as an alternative to environmentally irresponsible products.

Clickagy Audience Third party Data for Eco-Friendly lifestyle consumers

The Lifestyle Eco-Friendly Consumer:

This group of eco-friendly consumers is smaller, but devoted to the ethical foundation of environmentally-safe products. They are committed to an eco-friendly lifestyle, right down to the smallest of details, and are willing to forfeit convenience toward this effort. Clickagy will help you reach the perfect audience of lifestyle eco-friendly buyers while you captivate them with the message that will drive conversions.

Clickagy Audience of casual eco-friendly enthusiasts

Clickagy’s Audience Lab platform is able to sort all of these consumers into custom audiences and send them directly to your preferred DMP or DSP. When you pair a killer creative with one of Clickagy’s hand-picked audiences in a precision programmatic effort, your ROI will soar!  

If you’re interested in learning more about how Clickagy’s audience data can improve your programmatic performance, contact our team today.

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