This summer your consumers are going to be taking advantage of the warm weather, the extra time on their hands, and a breezy good mood to take on some extra projects around the house. If you are a landscaping company, painter, kitchen furnishing company, or interior designer that isn’t getting the ROI you want online, maybe your marketing strategy could use a remodel as well. Rather than blindly targeting a massive audience of homeowners, consider a more curated and granular approach that targets homeowners within these six specific interest groups:
They say the early bird catches the worm, an idiom that is certainly true in the case of gardeners who begin their planting projects in the early spring. However, these audiences are never done working the land. Our technology can select this audience based on their direct visits to web pages that discuss gardening items and tactics throughout the year as they improve their gardens and plan for next year. Active gardeners have the interest and time for outdoor improvement, making them a good match for home improvement targeting as well.
Whether these homeowners are families or live with a dual income and no kids, this audience is determined to impress. They may look for new patio furniture to accompany grilling endeavors throughout the summer or consider updating the dining room before they have guests over when the weather cools down. Make sure to target this crowd throughout the summer so they have you in mind when they pursue their next home improvement strategy.
The furniture in-market audience is already beginning to invest in a remodel of some type and is taking advantage of the warm weather to get off the couch in order to find a new one. These consumers are opening their minds to changes within their home, offering a powerful marketing opportunity to marketers in the realm of home improvement.
The consumers with an interest in outdoor games have the time on their hands for some home improvement measures and are likely to take on a new project soon. Take advantage of this opportunity to think ahead of the curve so that your brand is the one that comes to mind when these consumers decide to make those changes.
Back to school parents of preschoolers, preteens, and teens are in-market for backpacks, crayons, papers, pens, and clothes. These consumers will descend on the market heavily in mid-July as the new school year approaches, all with one thing in common: kids. As parents herd their kids through the aisles, comparing crayon prices at Walmart, they are going to be keenly aware of the fact that their kids are growing up too fast. Parents at this time of year look back at a whole summer and wonder how nothing got done. This is the perfect opportunity for marketers to jump on the home improvement market with bedroom and kitchen remodel options.
Wedding planning is an extensive process that can leave an engaged couple exhausted, stressed, and less affluent than they would like to be. However, a wedding also implies a major change in life that indicates newlyweds who may soon be first-time home buyers. If so, they will be needing to take necessary home improvement measures when they move in. Market to the wedding planning audience in anticipation of the next big step their lives will take.
Just like painting a home, your marketing campaign requires careful attention to detail and individual interest in specifics. This is how Clickagy can help. Our unique, third-party data collection technique allows us to select a hand-picked audience for your specific needs and offers a marketing strategy that is more direct and effective as it targets consumers that are genuinely interested in your products.