A careful furniture buyer researches materials, prices, colors and many more components throughout the furniture-buying process, each making it time consuming and laborious. Your campaign will succeed when you connect interested consumers to a product that offers them exactly what they are looking for. In addition to targeting consumers in-market for your type of furniture product, target an audience that represents the consumers your product is most likely to resonate with. The key to finding all of these market niches is a trustworthy 3rd party data provider that offers scale and accuracy.
Here are five life-changing moments in a furniture consumer’s life that Clickagy has the granularity and scale to reach:
Buying or renting a new home
These consumers demonstrate online behavior that suggests they are renting or have recently purchased a new home. Every home is different, and even if a consumer hopes to keep most of their old furniture, some pieces just won’t work the same in the new space. Reach these consumers throughout the home buying process so they know to come to you when they need a new piece!
Remodeling a space
Consumers remodeling a room are going to make sure to fill their exciting upgraded space with furniture the fits well and matches perfectly. Give consumers the chance to build the perfect room from the inside out when you target audiences researching decorating techniques with your top-of-the-line furniture.
What does pregnancy mean to the furniture seller? It means cribs, changing stations, rocking chairs, tables, dressers, and many more nursery items a new parent will need. Help your customers transition to parenthood as easily as possible. Reach these new parents throughout their pregnancy so you are their go-to retailer when they experience this fabled nesting process.
Moving to a different city
Consumers moving to new cities are the perfect furniture segment to target because they likely plan to pack as lightly as they can. When your future consumer starts to pack their U-haul, the fluffy basement rug Rover the dog thinks is a luscious patch of grass won’t make the cut. By targeting people researching their move to a new city, your brand is in the perfect position to sweep in and offer a product to replace old furniture that’s been left behind.
Recovering from damage to their home
In many cases consumers dealing with the aftermath of floods or fires are under pressure to replace damaged furniture as soon as they can. Ease their stress when you offer the right piece at the right time.
The key to finding all of these market niches is a trustworthy 3rd party data provider that offers scale and accuracy. Clickagy can curate the perfect segment for your next furniture campaign. Contact our sales team today at firstname.lastname@example.org or spend some time exploring our website to see what our data can do for you.