6 Home-Improvement Audiences to Target This Summer

This summer your consumers are going to be taking advantage of the warm weather, the extra time on their hands, and a breezy good mood to take on some extra projects around the house. If you are a landscaping company, painter, kitchen furnishing company, or interior designer that isn’t getting the ROI you want online, maybe your marketing strategy could use a remodel as well. Rather than blindly targeting a massive audience of homeowners, consider a more curated and granular approach that targets homeowners within these six specific interest groups:

 

Gardening and Landscaping

They say the early bird catches the worm, an idiom that is certainly true in the case of gardeners who begin their planting projects in the early spring. However, these audiences are never done working the land. Our technology can select this audience based on their direct visits to web pages that discuss gardening items and tactics throughout the year as they improve their gardens and plan for next year. Active gardeners have the interest and time for outdoor improvement, making them a good match for home improvement targeting as well.

Home Entertaining

Whether these homeowners are families or live with a dual income and no kids, this audience is determined to impress. They may look for new patio furniture to accompany grilling endeavors throughout the summer or consider updating the dining room before they have guests over when the weather cools down. Make sure to target this crowd throughout the summer so they have you in mind when they pursue their next home improvement strategy.

Furniture

The furniture in-market audience is already beginning to invest in a remodel of some type and is taking advantage of the warm weather to get off the couch in order to find a new one. These consumers are opening their minds to changes within their home, offering a powerful marketing opportunity to marketers in the realm of home improvement.

Outdoor Games

The consumers with an interest in outdoor games have the time on their hands for some home improvement measures and are likely to take on a new project soon. Take advantage of this opportunity to think ahead of the curve so that your brand is the one that comes to mind when these consumers decide to make those changes.   

Back to School

Back to school parents of preschoolers, preteens, and teens are in-market for backpacks, crayons, papers, pens, and clothes. These consumers will descend on the market heavily in mid-July as the new school year approaches, all with one thing in common: kids. As parents herd their kids through the aisles, comparing crayon prices at Walmart, they are going to be keenly aware of the fact that their kids are growing up too fast. Parents at this time of year look back at a whole summer and wonder how nothing got done. This is the perfect opportunity for marketers to jump on the home improvement market with bedroom and kitchen remodel options.

Wedding Planning

Wedding planning is an extensive process that can leave an engaged couple exhausted, stressed, and less affluent than they would like to be. However, a wedding also implies a major change in life that indicates newlyweds who may soon be first-time home buyers. If so, they will be needing to take necessary home improvement measures when they move in. Market to the wedding planning audience in anticipation of the next big step their lives will take.

 

Just like painting a home, your marketing campaign requires careful attention to detail and individual interest in specifics. This is how Clickagy can help. Our unique, third-party data collection technique allows us to select a hand-picked audience for your specific needs and offers a marketing strategy that is more direct and effective as it targets consumers that are genuinely interested in your products.

Beer Audiences on Tap – CPG Data

From hometown craft-breweries to the global empires, customer loyalty is important to the beer market! With times changing and demographics being broken down, it’s time to infuse your strategy with a stout data source. As a brewing industry marketer, how are you influencing the right hops enthusiasts? Data can transform your brand while providing your marketing strategy with a delicious edge!

Companies have been collecting big data for years to reveal trends in online behavior. The collected information empowers marketing initiatives by gaining insight into beer connoisseurs. To streamline your digital marketing campaigns, you’ll need data that isn’t skunked!

     …but how?

Simple. Through microbrewed data!

  1. High-volume: big data comes from all over the web, and Clickagy scours over 1.5 billion devices across the US to find the relevant audience segments who are likely to engage.
  2. High-velocity: real-time data lets you reach consumers while they are still in-market. For example: during a party-planning phase rather than the day after the party.
  3. High-granularity: detailed data that can be shaped to meet the needs of each individual beer marketer while avoiding any broad, overbearing categories that are a forced fit. Instead, Clickagy provides data that is snug!

Just like beer, data has a great potential for complexities. The more variables that are incorporated, the better the taste. Instead of marketing single variable beers to a single variable audience, market toward a plentiful and dimensional audience with great volume and accuracy. Instead of marketing toward people who are employed or have a median household income, choose to market wisely and target niches. Use smart data to turn heads and capture the attention of those who prefer craft beer or grab those who have shown interest in webpages like Beer Advocate or Untappd. Tap into a steady flow of granular data today instead of waiting until the end of the fermentation process.

The beer industry can realize huge ROI gains from better data intelligence. Clickagy sees a vast amount of activity online from beer enthusiasts, and tapping into that can help breweries in the production process know when to boost inventory of certain beers and when to maintain stock to keep consumers happy. Data algorithms are able to analyze which beers should be placed on sale during a seasonal period to sell more. By anticipating what consumers want before they show in-market signals, your brewery is able to rethink existing marketing strategies and merge the data to stay on top of consumer demand and maintain a competitive advantage in an aggressive market.

Clickagy can guide your digital transformation through providing curated and custom niche segments to help you meet and exceed your marketing goals. Leverage surgical 3rd-party data to increase efficiency by working with Clickagy’s high-precision data. Clickagy offers real-time, premium behavioral data that will serve you a relevant and tailored beer audience before the yeast settles at the bottom of the tank. Data can transform your brand while providing you with a momentous competitive edge! It’s time to outperform your competition with filtered data. Benefit from Clickagy’s ability to remove impurities and provide custom-built audiences to hit your ideal prospects.

Become lager than life with Clickagy.

Big data, better beer.

Related audience segments:

Anheuser-Busch

Budweiser

Coors

Corona

Michelob

Yuengling

Heineken

Half Baked Third-Party Data

      The marijuana industry has grown substantially in recent years, yet the industry does not hold a solid presence on the public market. Cannabis dispensaries and providers, both existing and new entrants, plan on reaching a direct set of consumers to drive sales, but are your current audience channels for cannabis marketing low-grade schwag?

     Instead of spending top dollar on traditional marketing channels, the industry is always looking to find new ways of reaching the right-mentality audience, and 420-centric audiences are seeing explosive success leveraging Clickagy’s data to reach their recreational and cannabidiol (CBD) medical users digitally. Programmatic marketing has changed the way products and services are advertised to a target market, and it has quickly become one of the most effective ways to drive engagement. When developing a competitive strategy, it’s essential to engage your herbalists in the most efficient way possible.

    In order to reach the right people, a dispensary needs to place their ads in front of a specialized audience that Clickagy provides. Online customers value a tailored and personalized experience that provides them with clear-cut content, however, targeting the right audience may prove to be difficult at times. The cannabis marketing environment is clouded, but with the right people to target, the smoke clears. Ads can no longer be served to anyone with a pulse because not everyone will buy your products. The most effective marijuana-focused campaigns don’t use generic demographic segments or domain targeting. Instead, Clickagy works with you to find people who have been observed consuming content relevant to your campaign.

    An effective way to for an advertising campaign to reach a specified target market is by utilizing third-party data to pinpoint an audience like Marijuana Enthusiasts.

    Clickagy helps organizations gain a competitive advantage through our custom, high-precision audiences built from the ground up to truly reach your ideal in-market consumers. It’s vital for cannabis providers to be able to plan strategically and find common descriptors, like psychographics, for each campaign instead of wasting resources.

    Data is everywhere, but Clickagy’s audiences are handcrafted to outperform the competition. While building an advertising campaign, it’s imperative to leverage fresh and real-time data, ensuring your target audience is both accurate and relevant. By optimizing who you are researching, your dispensary will do more than grow, it will flourish. The stakes have never been higher. Re-up with Clickagy for a fully baked experience.

 

Inhale third-party data.

Pause.

Exhale increased ROI.

Smile.

 

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