Farm-to-Table: Artisanal Data
The phrase “Farm-to-Table” is a growing concept in the food world. It describes when food is directly-sourced from the farm and delivered to the restaurant, without wholesalers or middlemen, allowing for a high-quality product with complete transparency into the food production process. The same concept can be applied to data, where it is obtained directly from the source in real-time by Clickagy technology, providing a trusted approach to audience data. By owning the entire process, you can fully trust and understand what is contained within Clickagy data. Try an organic solution; think of your marketing efforts like the food you eat!
Interpret your data:
- Sourced: Where does your audience originate? Does your data provider farm it themselves or are they simply a reseller of someone else’s product?
Your company gains an impressive edge over the competition when your data is pure instead of assumed and modeled. Stop using watered down sources like look-alike modeling or broad generalizations, and upgrade your campaign to Clickagy’s surgical, observed data!
- Freshness: How recently was your data harvested? Is it already old and stale by the time you get it? …are you sure?
Simply receiving data is not good enough; if data is not fresh, it loses value and relevance. Avoid the muck and embrace the freshness of Clickagy’s 3rd party data that has never been inadequately packaged or mislabeled. Our data is collected in real-time, then delivered to your ad buying platform as quickly as possible, ensuring nothing is stale!
- Quality Assurance: Is your data contaminated? Is it modeled with fillers and byproducts to give the illusion of quality at scale?
Have you ever questioned when another data vendor says they have 30 million CEOs? Or when they can target all 500 million Line Dance enthusiasts in the US? Farm-to-Table data ensures quality by reducing the role of the middleman, eliminating the defects.
- Preparation: Does your organization demand transparent visibility into your 3rd party audiences? Do you know who prepares it or how many people have handled it?
By embracing Farm-to-Table data, you are able to work with a more viable structure that clarifies exactly where and how your data has been prepared. Our dedicated team of audience strategists are always available to assist when creating the perfect audience, and our team is happy to walk you through the process, step-by-step, explaining how your data is collected and can be best utilized.
Put your finger on the pulse of the nation with Clickagy. Our surgical data ensures you can find the needles in a haystack exactly when you need them! Feel confident and safe with Clickagy’s 3rd party data and its unmasked provenance. With Clickagy’s fresh behavioral prospects, you can be confident that your campaign will precisely reach your intended audience, without false positives!