Half Baked Third-Party Data

Half Baked Third-Party Data

      The marijuana industry has grown substantially in recent years, yet the industry does not hold a solid presence on the public market. Cannabis dispensaries and providers, both existing and new entrants, plan on reaching a direct set of consumers to drive sales, but are your current audience channels for cannabis marketing low-grade schwag?

     Instead of spending top dollar on traditional marketing channels, the industry is always looking to find new ways of reaching the right-mentality audience, and 420-centric audiences are seeing explosive success leveraging Clickagy’s data to reach their recreational and cannabidiol (CBD) medical users digitally. Programmatic marketing has changed the way products and services are advertised to a target market, and it has quickly become one of the most effective ways to drive engagement. When developing a competitive strategy, it’s essential to engage your herbalists in the most efficient way possible.

    In order to reach the right people, a dispensary needs to place their ads in front of a specialized audience that Clickagy provides. Online customers value a tailored and personalized experience that provides them with clear-cut content, however, targeting the right audience may prove to be difficult at times. The cannabis marketing environment is clouded, but with the right people to target, the smoke clears. Ads can no longer be served to anyone with a pulse because not everyone will buy your products. The most effective marijuana-focused campaigns don’t use generic demographic segments or domain targeting. Instead, Clickagy works with you to find people who have been observed consuming content relevant to your campaign.

    An effective way to for an advertising campaign to reach a specified target market is by utilizing third-party data to pinpoint an audience like Marijuana Enthusiasts.

    Clickagy helps organizations gain a competitive advantage through our custom, high-precision audiences built from the ground up to truly reach your ideal in-market consumers. It’s vital for cannabis providers to be able to plan strategically and find common descriptors, like psychographics, for each campaign instead of wasting resources.

    Data is everywhere, but Clickagy’s audiences are handcrafted to outperform the competition. While building an advertising campaign, it’s imperative to leverage fresh and real-time data, ensuring your target audience is both accurate and relevant. By optimizing who you are researching, your dispensary will do more than grow, it will flourish. The stakes have never been higher. Re-up with Clickagy for a fully baked experience.


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