Privacy at Clickagy
Privacy has been a major concern lately as tech continues to grow and stretch beyond imagined boundaries. Clickagy understands this concern, even from the consumer standpoint because after work we all exist as internet consumers as well.
Most people don’t like the feeling of being watched. It is unsettling, just like any invasion of privacy or sense that someone knows too much about you.
Clickagy is not here to exploit your privacy. In fact, we are doing what we can to use our data in a way that is both ethical and effective. Here are four reasons you should feel comfortable participating in the Clickagy ecosystem.
Participation in our data is voluntary.
I start here because I want to emphasize that Clickagy prides itself on transparency and trust. Beyond this, we understand that Clickagy benefits most from a society that is comfortable with programmatic marketing, and to do that we believe in the importance of willing participation. If you are uncomfortable with our use of your data, and would like an easy exit, click here to opt out.
All the data we collect is anonymous.
This is the most important way we demonstrate our respect for privacy. Absolutely nowhere in our system do we keep your name, phone number, address or any other sort of delicate information bundled up into a neat little package for shipping off to the highest bidder. Not only do we personally get queasy at the thought of exploiting the internet in that way, this practice is decidedly illegal and strictly enforced.
Again, for the sake of transparency, here’s how our data collection works:
To collect data, we match the cookies found on that device to a unique identifier stored within our database. When we see a known device hit a particular page, we file that device identifier into audiences based on page content and user interest.
The power of our data comes from an ability to analyze web pages and what they mean to a consumer, not from analyzing the consumers themselves.
All of the data we collect is relevant to your observed interests.
This comes down to what marketing is: an orchestra of creators working together to connect the right products with interested consumers. So you are in market for wireless headphones that drop a clean beat? What is wrong with being served an ad for a bluetooth speaker as well? Ultimately, this process benefits you by notifying you about products you may actually be interested in. This programmatic world makes advertising far more user-focused than superbowl ads or roadside billboards ever could be. The system is mutually beneficial, and more efficient for both sellers and buyers than any other capitalist system on earth.
You are just a number. One of over 1.5 billion, in fact.
This seems like a cop out, but it is important. Built into the structure of Clickagy is a promise never to build and send an audience of less than 1,000 devices. The data trail you leave behind as you journey from page to page is shuffled into vast audiences and sold exclusively in that context.
If all four of these reasons do not persuade you to trust Clickagy or the programmatic ecosystem as a whole, please feel free to opt out. Here is the link again.