PushSpring and Clickagy Partner to Bring Industry-Leading Data to Mobile
ATLANTA (November 20, 2018) Clickagy announces a new partnership with audience marketplace PushSpring in a development that brings real-time behavioral data to the in-app market for the first time. Clickagy is now an integral part of PushSpring’s new custom audience building platform, Audience Marketplace, where marketers can build customizable audiences for same-day cross-device activation.
PushSpring’s dedication to generating privacy complaint audiences of data from real consumers aligns well with Clickagy’s “farm-to-table” strategy. Clickagy collects all of its own data and creates handcrafted custom audiences free of modeling.
Clickagy CEO, Harry Maugans, is enthusiastic about the many opportunities this partnership presents. “The industry is changing at a breakneck speed and in-app has always been a limited channel for strategic targeting. The partnership between Clickagy and PushSpring enables performance-focused marketers access to a dataset previously unavailable,” Maugans says. “PushSpring has broken down many of the hurdles, and now with the addition of Clickagy’s behavioral data, the third rail has been crossed.”
Erica Chriss, PushSpring EVP of Business Development says, “The PushSpring team is excited to provide Audience Marketplace customers access to high-quality Clickagy behavioral data. Clickagy offers first-party cookie data on brands and provides brand affinity data across the Marketplace. With this data, customers are able to create custom audiences of users who have been observed researching specific brands or products, layering other Marketplace data sets to create a broad or precise audience, whichever meets their campaign goals. We look forward to growing this partnership with Clickagy and continuing to provide Marketplace customers with industry-leading data.”
Audiences created using Clickagy Data on the PushSpring platform can be securely sent to trusted DSP and DMP partners for same-day activation.
Clickagy is a filter overlaid on the world’s digital activity to better identify, understand, and reach specific audiences. With data that is never modeled of watered down, Clickagy offers 3,000+ premade audiences of real-time consumers. By collecting real-time, granular data directly from the source, Clickagy enables buyers to realize the full potential of behavioral insights, increasing business profitability and enhancing strategic objectives, with handcrafted custom audiences based on specific keywords.
PushSpring is the leading independent mobile app audience data provider, offering data, tools, and intelligence products to advertisers and mobile app publishers. PushSpring processes billions of monthly mobile app and device-level signals to create a highly accurate and complete multi-dimensional classification of mobile app audiences, offering nearly 200 million targetable device IDs. PushSpring Audiences, as well as a collection of partner provided data sets, can be accessed via the Pushspring Audience Console and distributed through industry leading DMPs, DSPs, and programmatic platforms. PushSpring has direct integrations with The Trade Desk, Google DBM, MediaMath, Centro, LiveRamp DataStore, and Oracle Data Cloud, as well as dozens of ad network platforms, to power mobile marketing objectives for brands and app owners. PushSpring is a member of the IAB, MMA and the DAA Self-Regulatory Program.