Summit the Outdoor Recreation Market with Precision 3rd Party Data
An astonishing $887 billion is spent annually on outdoor recreation in the US alone! That’s a massive market fueled by passionate consumers who live and breathe the anti-fluorescent lifestyle.
When developing your marketing strategy for reaching outdoor enthusiasts, notice the diversity of the market. Audiences like hikers, mountain bikers, fishermen, hunters, spelunkers, etc., are all outdoor enthusiasts. Each group further splits into varying levels of experience and intensity: for example, novice hikers need sturdy boots but don’t necessarily require traction cleats like an adept mountaineer would.
Instead of crowding each of these audiences into black boxes like “Outdoor Enthusiasts,” Clickagy is able to separate them into high precision segments, ensuring you only target relevant people. Why pay for a heavy-handed mass marketing endeavor that reaches as many people as possible with the accuracy of a spray bottle?
Clickagy captures your distinct audience in real-time and delivers it directly to your preferred DSP or DMP. When your ads are shown to more interested consumers, you will dramatically improve ROI and grant more opportunities for growth.
How does this look in practice?
If a cyclist shows interest in kayaking, your brand is right there with them, promoting pedal drive kayaks. When a snowboarder shops for a new board, an ad is served for new bindings as well. When an expert rock climber researches a lightweight sleeping bag, your brand offers them a portaledge hanging tent system. If a photographer is looking at trails in the Grand Canyon, your brand is there with a backpack that prioritizes weight and stability. Clickagy has the high-quality data intelligence to help you reach the right person with the right message at the right time.
If you’re interested in learning more about how Clickagy’s audience data can improve your programmatic performance and help your ROI summit a new peak, contact our team today!