The Six Stages of the Purchase Process and How Clickagy Can Help During Each
The marketing community identifies six stages of consumer conversion in the online marketing space. From the moment your consumer recognizes they have a need, to after they have received your product, your brand will benefit from the 3rd party data and insights Clickagy contributes all along the way.
Here is how Clickagy technology can help you throughout the entire conversion process:
Clickagy collects activity from 1.5 billion devices across millions of domains, generating a unique understanding of the entire online market. We provide important insights regarding the wants and needs of your consumers before they have even considered a solution to their specific problem. By harnessing our raw data and converting it into understandable conclusions, Clickagy offers your brand a clear picture of the parts of the online market you can’t see and helps you predict your consumer needs long before your competitors can.
Research and Product Evaluation
As soon as your consumers are in-market for your product or your competitor’s product, Clickagy sees that activity and can immediately translate it into an actionable audience. Your consumers will be seen in-market and served ads before they have made their decision, catching them at a critical moment in the purchasing process so they choose your brand first.
Decision and Purchase
By pairing our scalable 3rd party data with your brand’s 1st party data, we provide a clear understanding of what your customers were doing online before they converted. Using this data, we’ll help your brand generate a complete picture of your ideal consumer so you can tailor every aspect of your campaigns toward more of these conversion successes.
With the same pairing of your 1st party data to our 3rd party data, you will see how your current customers behave across the web after they convert. We’ll identify when your customers disconnect with your brand or are tempted by competitors so you can take action before you lose their loyalty.
For more information about how Clickagy can play a game-changing role in your next campaign, contact our sales team today!