How We Get Our Data – From the Screen of a Consumer

How We Get Our Data – From the Screen of a Consumer

Marketers fail when they lose touch with the human beings they are trying to reach. Clickagy solves that problem by building clear audiences based on consumer interest and behavior.  

Here’s how…from the screen of a consumer:

Meet Carrie Marco*. She’s an interior designer and mom with an affinity for cooking mediterranean food, Liz Claiborne jackets ,TV dramas, and two adorable dogs. She lives in Reno, Nevada and has built a home decorating business on her keen taste regarding simplistic patterns and the way light hits a clean surface.  

This Tuesday, an hour before Carrie makes the 7.5 minute commute to her son’s elementary school to pick him up, she sits down in her home office to log in to her favorite professional design blog. Blogs like this power her design creativity in a very real way, and every hour spent scrolling through articles and forums is an hour refining her taste. Sometimes, while looking at community posts, she will see a shared article that intrigues her.

Today, when Carrie clicks on an article, the page she’s brought to is part of a well-known interior design website that generates revenue with programmatic advertising and sponsorships. Embedded at the top of the article is a Clickagy tag. This tag pings our servers when Carrie hits the page, sending anonymous information like her IP address, browser information, approximate location, and page URL to our system. This page is then crawled by Clickagy and processed with our AI and NLP platform (we call her LEXI), categorizing the page Carrie is looking at according to the content on her screen. LEXI also makes sure to minimize false positives by negating errant or less relevant keywords from comment sections or related articles. By means of this process, Carrie is placed into an audience of interior designers.

Later that night while Carrie browses in boredom, she sees a link to a speculation article about the TV show General Hospital’s latest love triangle. As soon as Carrie clicks on that link and her eyes are on the page, a new Clickagy tag grabs her info, and she is added to the Clickagy drama television audience. In the sidebar of the article sits a clean ad for a reimagined victorian oak desk, reaching Carrie because earlier that day she was added to Clickagy’s interior designer audience.

Generating clear and functional audience formulas requires four main elements: tag technology, our AI NLP platform, the expertise of our team, and Audience Lab, a Clickagy platform that makes sense of all the raw data and segments people into relevant groups. We then deliver those segments to your preferred DSP or DMP anywhere, anytime.  

To leverage Clickagy’s ability to reach people like Carrie Marco, contact our sales team today.  

*Carrie Marco is an invented persona, generated for the purpose of illustration.  The data we use, however, is not invented, as your thriving conversion rate will show.
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