Clickagy Products

Audience Lab

Build audiences based on real behavior, not assumptions.

Audience Lab gives you the power to create highly targeted audience segments using real-time intent data collected from observed digital behaviors. Our intuitive interface lets you discover and define audiences based on what people actually consume online, not demographic guesses or outdated profiles.

Key Capabilities

  • Search and filter through billions of behavioral signals using boolean search terms to precisely define your ideal audience
  • Build custom audiences around specific topics, competitive brands, or unique behavioral patterns unavailable through traditional data providers
  • Expand existing segments to increase volume while maintaining quality, or create entirely new audiences tailored to your specific needs
  • Access audiences at scale with the accuracy of deterministic, observed user behavior

Whether you're prospecting new customers, analyzing churn patterns, or conducting competitive intelligence, Audience Lab translates digital activity into targetable audience lists that drive results.

Clickagy DSP

Reach your audiences with precision programmatic advertising.

Our Demand-Side Platform (DSP) seamlessly connects audience intelligence with advertising execution. Once you've identified your target audiences, Clickagy DSP enables you to reach them through programmatic display advertising, participating directly in the bidstream to place your ads in front of the right people at the right time.

Key Capabilities

  • Launch programmatic display advertising campaigns directly to your custom audiences
  • Real-time bidding and ad placement through direct bidstream participation
  • Comprehensive tracking of ad clicks, impressions, and campaign performance
  • Full-service ad space procurement and optimization
  • Integrated workflow from audience creation to campaign execution and measurement

Clickagy DSP eliminates the complexity of managing multiple platforms by bringing audience creation and ad delivery together in one streamlined solution.

Data Delivery Services

Activate audience insights wherever they're most valuable to your business.

Access Clickagy's standard audience taxonomy directly through our partner integration with LiveRamp. This seamless delivery ensures you can immediately activate pre-configured audience segments within your existing technology stack for improved targeting and performance.